.mkt-seo-reading{--color-primary: var(--mkt-ink);--color-secondary: var(--mkt-secondary);--color-muted: var(--mkt-muted);--color-accent: var(--mkt-green);--color-accent-hover: var(--mkt-green-hover);--color-accent-subtle: var(--mkt-soft);--color-default: var(--mkt-line);--color-surface: #fff;--color-page: #fff}.mkt-seo-cover{position:relative;padding-bottom:36px}.mkt-seo-cover .mkt-reading-header{padding-top:40px;padding-right:448px}.mkt-seo-cover .mkt-reading-topline{width:calc(100% + 448px)}.mkt-seo-cover .mkt-reading-title{margin-top:28px}.mkt-seo-cover .mkt-reading-title h1{font-size:var(--mkt-reading-title-size);line-height:var(--mkt-hero-leading);letter-spacing:-.045em}.mkt-seo-cover .mkt-reading-description{font-size:19px;line-height:30px;margin-top:24px}.mkt-seo-cover .mkt-reading-meta{margin-top:24px;padding-block:18px;border:0}.mkt-seo-cover .mkt-reading-meta a{font-size:14px;line-height:24px;text-decoration:none}.mkt-seo-cover .mkt-reading-meta>div>span{font-size:14px;line-height:24px}.mkt-seo-cover-art{position:absolute;right:max(32px,calc((100% - 1120px)/2));top:104px;width:376px;min-height:408px;border-radius:28px;display:flex;align-items:center;justify-content:center;padding:28px}.mkt-seo-field-guide{width:310px;padding:28px;background:#fff;border-radius:16px;box-shadow:0 2px 4px #063c2e0a,0 32px 64px -28px #063c2e80}.mkt-seo-field-guide>p{font-size:12px;font-weight:600;letter-spacing:.06em;line-height:16px;color:var(--mkt-secondary)}.mkt-seo-field-guide>div{font-size:28px;font-weight:500;letter-spacing:-.03em;line-height:34px;margin:24px 0 28px}.mkt-seo-field-guide ol{list-style:none;padding:0}.mkt-seo-field-guide li{border-top:1px solid var(--mkt-line);display:flex;gap:16px;align-items:center;min-height:48px;font-size:15px;line-height:20px}.mkt-seo-field-guide li span{width:56px;flex-shrink:0;color:var(--mkt-green)}.mkt-seo-source-meta{max-width:672px;font-size:13px;line-height:22px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-reading-layout{padding-top:32px;border-top:1px solid var(--mkt-line);grid-template-columns:208px minmax(0,720px);gap:112px}.mkt-seo-reading .mkt-reading-prose{font-size:19px;line-height:31px}.mkt-seo-reading .mkt-reading-prose :where(p,ul,ol,li>span){font-size:inherit;line-height:inherit}.mkt-seo-reading .mkt-reading-prose h2{font-size:36px;line-height:42px}.mkt-seo-reading .mkt-reading-prose h3{font-size:24px;line-height:30px}.mkt-seo-reading .mkt-reading-prose :where(p,ul,ol){margin-block:0 24px}.mkt-seo-chapter{position:relative;padding-top:88px}.mkt-seo-chapter:first-child{padding-top:0}.mkt-seo-chapter>h2{margin-top:0!important}.mkt-seo-chapter-number{position:absolute;left:-80px;top:88px;font-size:28px;line-height:42px;color:var(--mkt-muted)}.mkt-seo-chapter:first-child .mkt-seo-chapter-number{top:0}.mkt-seo-wide,.mkt-seo-chapter--wide{position:relative;z-index:1;background:#fff;width:calc(100% + 80px);margin-left:0}.mkt-seo-wide .mkt-seo-wide{margin-left:0;width:100%}.mkt-seo-wide>:where(p,h2,h3),.mkt-seo-chapter--wide>:where(p,h2,h3){max-width:720px}.mkt-seo-reading .mkt-reading-prose table :where(p,ul,ol,span){font-size:15px;line-height:24px}.mkt-seo-reading .mkt-reading-prose table{background:#fff}.mkt-seo-reading :where([class*=overflow-x-auto]){scrollbar-width:thin;scrollbar-color:var(--mkt-muted) #f8f8f7}.mkt-seo-reading :where([class*=overflow-x-auto]):focus-visible{outline:2px solid var(--mkt-green);outline-offset:4px}.mkt-seo-divider{display:none}.mkt-seo-highlight{padding:4px 0 4px 24px;border-left:2px solid var(--mkt-green);margin-block:32px;background:none}.mkt-seo-reading .mkt-reading-prose :where([class*="text-[10px]"],[class*="text-[11px]"],[class*=text-xs]){font-size:13px;line-height:22px}.mkt-seo-reading .mkt-reading-prose :where([class*="text-[12px]"],[class*="text-[13px]"],[class*=text-sm]){font-size:15px;line-height:25px}.mkt-seo-reading .mkt-reading-prose :where([class*="text-[14px]"],[class*="text-[15px]"]){font-size:17px;line-height:27px}.mkt-seo-reading .mkt-reading-prose :where([class*=font-mono]){font-family:Trakkr Marketing Mono,monospace}.mkt-seo-reading .mkt-reading-prose :where(summary){min-height:48px;font-size:18px;line-height:28px}.mkt-seo-reading .mkt-reading-prose :where(summary h3){font-size:18px;margin:0;line-height:28px}.mkt-seo-next{border-top:1px solid var(--mkt-line);margin-top:72px;padding:48px 0 64px;display:flex;gap:64px;justify-content:space-between;align-items:center}.mkt-seo-next>div{max-width:640px}.mkt-seo-next h2{font-size:40px;line-height:48px;letter-spacing:-.035em;font-weight:500}.mkt-seo-next p{font-size:18px;line-height:29px;color:var(--mkt-secondary);margin:24px 0}.mkt-seo-related{border-top:1px solid var(--mkt-line);padding-top:36px;margin-top:64px}.mkt-seo-related h2{font-size:28px;letter-spacing:-.025em;line-height:36px;font-weight:500;margin-bottom:24px}.mkt-seo-related>div{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px}.mkt-seo-related a{display:flex;align-items:flex-start;justify-content:space-between;gap:16px;padding-block:16px}.mkt-seo-related a strong{display:block;font-size:19px;line-height:28px;font-weight:500}.mkt-seo-related a span>span{display:block;color:var(--mkt-secondary);font-size:15px;line-height:25px;margin-top:8px}.mkt-seo-related a svg{flex-shrink:0;margin-top:6px}.mkt-seo-related a:hover{color:var(--mkt-green-hover)}.mkt-seo-loading{padding:80px 0;font-size:20px;line-height:32px}.mkt-seo-loading h1{font-size:var(--mkt-reading-title-size);line-height:var(--mkt-hero-leading);margin-bottom:24px;letter-spacing:-.045em}.mkt-seo-evidence-heading{border-top:1px solid var(--mkt-line);padding-top:28px;margin-top:64px;margin-bottom:28px;display:flex;gap:28px;align-items:baseline}.mkt-seo-evidence-heading>span{color:var(--mkt-muted);font-size:24px}.mkt-seo-evidence-heading h2{font-size:36px;line-height:42px;font-weight:500;letter-spacing:-.035em}.mkt-seo-evidence-heading p{font-size:15px;color:var(--mkt-secondary);margin-top:8px}.mkt-seo-evidence-content{font-size:17px;line-height:28px}.mkt-seo-evidence-content :where(p){font-size:inherit;line-height:inherit}.mkt-seo-evidence-content :where([class*="text-[11px]"],[class*="text-[12px]"],[class*=text-caption]){font-size:13px;line-height:22px}.mkt-seo-evidence-content :where([class*="text-[13px]"],[class*="text-[14px]"],[class*=text-body]){font-size:15px;line-height:25px}.mkt-seo-evidence-content :where(.border){border-color:var(--mkt-line);border-radius:12px}.mkt-seo-evidence-content :where(h2){font-size:24px;line-height:30px;font-weight:500;letter-spacing:-.025em}.mkt-seo-evidence-content :where(h3){font-size:22px;line-height:28px;font-weight:500}.mkt-seo-reading .btn{display:inline-flex;min-height:44px;align-items:center;justify-content:center;gap:8px;padding:10px 16px;border:1px solid var(--mkt-line);border-radius:8px;font-size:15px;line-height:22px;color:var(--mkt-ink);text-decoration:none}.mkt-seo-reading .btn-primary{background:var(--mkt-soft);border-color:var(--mkt-soft);color:var(--mkt-deep)}.mkt-seo-reading .btn:hover{background:#f8f8f7}@media(min-width:960px)and (max-width:1079px){.mkt-seo-reading .mkt-reading-layout{grid-template-columns:180px minmax(0,1fr);gap:48px}}@media(max-width:959px){.mkt-seo-reading .mkt-reading-layout{grid-template-columns:minmax(0,1fr);gap:40px;padding-top:0;border-top:0}}@media(max-width:1079px){.mkt-seo-cover .mkt-reading-header{padding-right:360px}.mkt-seo-cover .mkt-reading-topline{width:calc(100% + 360px)}.mkt-seo-cover-art{width:320px;padding:20px;min-height:408px}.mkt-seo-cover .mkt-reading-title h1{font-size:var(--mkt-reading-title-size);line-height:var(--mkt-hero-leading)}.mkt-seo-field-guide{width:280px;padding:24px}.mkt-seo-wide,.mkt-seo-chapter--wide{margin-left:0;width:100%}.mkt-seo-chapter-number{position:static;display:block;margin-bottom:12px}}@media(max-width:767px){.mkt-seo-cover{padding-bottom:28px}.mkt-seo-cover .mkt-reading-header{padding:28px 0 0}.mkt-seo-cover .mkt-reading-topline{width:auto;gap:16px}.mkt-seo-cover .mkt-reading-title{margin-top:16px}.mkt-seo-cover .mkt-reading-title h1{font-size:var(--mkt-reading-title-size);line-height:var(--mkt-hero-leading);letter-spacing:-.045em}.mkt-seo-cover .mkt-reading-description{font-size:17px;line-height:27px}.mkt-seo-cover .mkt-reading-meta{margin-top:20px;padding-bottom:0}.mkt-seo-cover-art{display:none}.mkt-seo-source-meta{margin-top:16px}.mkt-seo-reading .mkt-reading-layout{grid-template-columns:1fr;gap:40px;padding-top:0}.mkt-seo-reading .mkt-reading-prose{font-size:17px;line-height:28px}.mkt-seo-reading .mkt-reading-prose h2{font-size:28px;line-height:34px}.mkt-seo-reading .mkt-reading-prose h3{font-size:22px;line-height:28px}.mkt-seo-wide,.mkt-seo-chapter--wide{margin-left:0;width:100%}.mkt-seo-chapter{padding-top:64px}.mkt-seo-chapter-number{top:64px}.mkt-seo-related>div{grid-template-columns:1fr;gap:8px}.mkt-seo-next{margin-top:48px;padding:32px 0 48px;flex-direction:column;align-items:flex-start;gap:24px}.mkt-seo-next h2{font-size:32px;line-height:38px}.mkt-seo-next p{font-size:17px;line-height:27px}.mkt-seo-evidence-heading{margin-top:48px;gap:16px}.mkt-seo-evidence-heading h2{font-size:28px;line-height:34px}.mkt-seo-evidence-content :where(.grid){grid-template-columns:minmax(0,1fr)}}.mkt-seo-reading .mkt-reading-prose :where(p){font-size:19px;line-height:31px}.mkt-seo-reading .mkt-reading-prose :where(table p,figcaption p,.mkt-seo-highlight p){font-size:15px;line-height:25px}.mkt-seo-cover{min-height:536px}.mkt-seo-cover-art{top:96px;padding:20px}.mkt-seo-cover--answer{min-height:0}.mkt-seo-cover--answer .mkt-reading-header{padding-right:0}.mkt-seo-cover--answer .mkt-reading-topline{width:auto}.mkt-seo-cover--answer .mkt-reading-title{max-width:1080px}.mkt-seo-cover--answer .mkt-reading-title h1{font-size:var(--mkt-reading-title-size);line-height:var(--mkt-hero-leading);letter-spacing:-.055em}.mkt-seo-cover--answer .mkt-reading-description{max-width:800px;font-size:27px;line-height:38px}.mkt-seo-cover--answer .mkt-seo-source-meta{max-width:none;margin-top:16px;padding-top:20px;border-top:1px solid var(--mkt-line)}@media(max-width:1079px){.mkt-seo-cover--answer .mkt-reading-title h1{font-size:var(--mkt-reading-title-size);line-height:var(--mkt-hero-leading)}}@media(max-width:767px){.mkt-seo-cover{min-height:0}.mkt-seo-cover--answer .mkt-reading-title h1{font-size:var(--mkt-reading-title-size);line-height:var(--mkt-hero-leading)}.mkt-seo-cover--answer .mkt-reading-description{font-size:20px;line-height:30px}.mkt-seo-reading .mkt-reading-prose :where(p){font-size:17px;line-height:28px}}.mkt-seo-track-heading{position:relative;padding-top:64px}.mkt-seo-track-heading>span{position:absolute;left:-80px;top:64px;font-size:28px;line-height:42px;color:var(--mkt-muted)}.mkt-seo-track-heading h2{margin-top:0}.mkt-seo-track-heading>p{font-size:15px!important;line-height:25px!important}.mkt-seo-track-block{border-top:1px solid var(--mkt-line)}.mkt-seo-roi-header,.mkt-seo-buying-header{padding-top:40px}.mkt-seo-roi-header .mkt-reading-title,.mkt-seo-buying-header .mkt-reading-title{margin-top:28px}.mkt-seo-roi-header .mkt-reading-title h1,.mkt-seo-buying-header .mkt-reading-title h1{font-size:var(--mkt-reading-title-size);line-height:var(--mkt-hero-leading);letter-spacing:-.045em}.mkt-seo-roi-header .mkt-reading-description,.mkt-seo-buying-header .mkt-reading-description{font-size:19px;line-height:30px;max-width:880px}.mkt-seo-roi-record{display:flex;justify-content:space-between;align-items:center;gap:40px;padding-bottom:16px}.mkt-seo-roi-actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px}.mkt-seo-roi-record dl{display:flex;gap:40px}.mkt-seo-roi-record dt{font-size:13px;line-height:22px;color:var(--mkt-secondary)}.mkt-seo-roi-record dd{font-size:28px;font-weight:500;line-height:36px;letter-spacing:-.025em;margin-top:8px}.mkt-seo-buying-record{display:flex;flex-wrap:wrap;gap:12px 28px;font-size:13px;line-height:22px;color:var(--mkt-secondary);padding-bottom:36px}.mkt-seo-aeo-tools .mkt-seo-evidence-content>div>h2{font-size:36px;line-height:42px}.mkt-seo-aeo-tools .mkt-seo-evidence-content table{border-collapse:collapse;font-size:15px;line-height:25px}.mkt-seo-aeo-tools .mkt-seo-evidence-content :where(td,th){padding:18px 16px}.mkt-seo-aeo-tools .mkt-seo-evidence-content :where(summary){min-height:56px}@media(max-width:959px){.mkt-seo-cover .mkt-reading-header{padding-right:0}.mkt-seo-cover .mkt-reading-topline{width:auto}.mkt-seo-cover-art{display:none}.mkt-seo-cover{min-height:0}.mkt-seo-roi-record{align-items:flex-start;flex-direction:column;gap:28px}}@media(max-width:767px){.mkt-seo-reading .mkt-reading-prose,.mkt-seo-reading .mkt-reading-prose :where(p){font-size:18px;line-height:29px}.mkt-seo-track-heading{padding-top:48px}.mkt-seo-track-heading>span{position:static;display:block;margin-bottom:12px;font-size:14px;line-height:22px}.mkt-seo-roi-header .mkt-reading-title h1,.mkt-seo-buying-header .mkt-reading-title h1{font-size:var(--mkt-reading-title-size);line-height:var(--mkt-hero-leading)}.mkt-seo-roi-header,.mkt-seo-buying-header{padding-top:28px}.mkt-seo-roi-record dl{flex-wrap:wrap;gap:24px}.mkt-seo-roi-record dd{font-size:24px;line-height:30px}.mkt-seo-aeo-tools .mkt-seo-evidence-content>div>h2{font-size:28px;line-height:34px}}.mkt-seo-research-finding{display:grid;grid-template-columns:200px minmax(0,1fr);gap:32px;align-items:baseline;border-bottom:1px solid var(--mkt-line);padding-bottom:32px}.mkt-seo-research-finding>strong{font-size:64px;line-height:72px;letter-spacing:-.05em;font-weight:500;color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-research-finding h2{font-size:22px;line-height:30px;margin:0 0 12px}.mkt-seo-reading .mkt-seo-research-finding p{font-size:15px;line-height:25px;margin:0}.mkt-seo-method{display:grid;grid-template-columns:360px minmax(0,1fr);gap:80px}.mkt-seo-method h3:first-child{margin-top:0}.mkt-seo-track-faq summary{padding:20px 0;display:flex;justify-content:space-between;align-items:baseline;gap:24px;cursor:pointer;list-style:none}.mkt-seo-track-faq summary::-webkit-details-marker{display:none}.mkt-seo-track-faq summary span{color:var(--mkt-green)}.mkt-seo-track-faq[open] summary span{transform:rotate(45deg)}@media(max-width:1079px){.mkt-seo-method{grid-template-columns:1fr 1.5fr;gap:40px}}@media(max-width:767px){.mkt-seo-cover .mkt-reading-title h1{font-size:var(--mkt-reading-title-size);line-height:var(--mkt-hero-leading)}.mkt-seo-cover .mkt-reading-description{font-size:18px;line-height:29px}.mkt-seo-cover .mkt-reading-meta>div>span{font-size:14px;line-height:23px}.mkt-seo-research-finding{grid-template-columns:1fr;gap:16px}.mkt-seo-method{grid-template-columns:1fr;gap:24px}}.mkt-seo-cover--howto{min-height:0}.mkt-seo-cover--howto .mkt-reading-header{padding-right:0}.mkt-seo-cover--howto .mkt-reading-topline{width:auto}.mkt-seo-cover--howto .mkt-reading-title{max-width:950px}.mkt-seo-cover--howto .mkt-seo-source-meta{margin-top:8px}.mkt-seo-cover--howto .mkt-reading-description{max-width:800px}.mkt-seo-field-guide{color:var(--mkt-ink)}.mkt-seo-issue{border-block:1px solid var(--mkt-line)}.mkt-seo-issue summary{display:flex;gap:16px;align-items:baseline;cursor:pointer;list-style:none;padding-block:20px}.mkt-seo-issue summary::-webkit-details-marker{display:none}.mkt-seo-issue summary>div{flex:1}.mkt-seo-reading .mkt-seo-issue summary h3{font-size:22px;line-height:30px;margin:0 0 8px}.mkt-seo-reading .mkt-seo-issue summary p{font-size:17px;line-height:27px;margin:0}.mkt-seo-issue[open] summary>svg:last-child{transform:rotate(180deg)}.mkt-seo-issue>div{padding:0 0 24px 32px}.mkt-seo-reading .mkt-seo-issue-label{font-size:13px;line-height:22px;font-weight:500;color:var(--mkt-green);text-transform:uppercase;letter-spacing:.06em}.mkt-seo-inline-action{margin-top:48px;border-block:1px solid var(--mkt-line);padding-block:32px}.mkt-seo-reading .mkt-seo-inline-action h2{font-size:28px;line-height:36px;margin:0 0 20px}.mkt-seo-reading .mkt-seo-table-hint{display:block;font-size:14px;line-height:24px;color:var(--mkt-secondary);margin-bottom:12px}.mkt-seo-disclosure>summary{display:flex;align-items:flex-start;justify-content:space-between;gap:16px;cursor:pointer;list-style:none}.mkt-seo-disclosure>summary::-webkit-details-marker{display:none}.mkt-seo-disclosure[open]>summary svg:last-child{transform:rotate(180deg)}@media(max-width:767px){.mkt-seo-reading .mkt-seo-table-hint{display:block;font-size:15px;line-height:25px;color:var(--mkt-secondary);margin-bottom:12px}}.mkt-seo-reading .mkt-seo-opening>h2{margin-top:0}.mkt-seo-roi .mkt-seo-table-hint{padding-inline:20px}.mkt-seo-reading .mkt-seo-table-hint[hidden]{display:none}.mkt-seo-reading .mkt-reading-title h1{text-wrap:balance}.mkt-seo-reading .mkt-reading-description{text-wrap:pretty}.mkt-seo-reading .mkt-reading-prose :where(h2,h3){text-wrap:pretty}.mkt-seo-reading .mkt-reading-prose [id],.mkt-seo-reading .mkt-seo-evidence-flow [id]{scroll-margin-top:16px}.mkt-seo-reading :where([class~=bg-muted],[class~="bg-muted/20"],[class~="bg-muted/30"],[class~="bg-muted/40"]){background-color:#f5f6f3}.mkt-seo-reading .mkt-reading-prose table :where(td:not(.font-mono),th,a){font-size:15px;line-height:24px}.mkt-seo-reading .mkt-reading-prose table thead th{font-size:13px;line-height:20px}.mkt-seo-reading .mkt-reading-prose table :where(p,ul,ol){margin-block:0 8px}.mkt-seo-reading .mkt-reading-prose table :where(p,ul,ol):last-child{margin-bottom:0}.mkt-seo-reading :where([role=region][tabindex="0"]){scroll-padding-inline:16px}.mkt-seo-reading :where(a,button,summary,[tabindex="0"]):focus-visible{outline:2px solid var(--mkt-green);outline-offset:4px}.mkt-seo-reading .mkt-seo-charts>.grid{grid-template-columns:1fr;gap:32px}.mkt-seo-reading .mkt-seo-charts h3{margin:0;font-size:22px;line-height:30px}.mkt-seo-reading .mkt-seo-charts p{font-size:15px;line-height:25px;margin-bottom:0}.mkt-seo-reading .mkt-seo-charts .bg-muted{background-color:#f0f2ef}.mkt-seo-disclosure>.mkt-seo-solution-summary{display:grid;grid-template-columns:minmax(0,1fr) auto 16px;gap:16px}.mkt-seo-solution-meta{display:flex;align-items:center;gap:12px;padding-top:4px}.mkt-seo-solution-chevron{margin-top:8px}.mkt-seo-reading .mkt-seo-solution-heading h3{margin:0}.mkt-seo-reading .mkt-seo-solution-heading>p{font-size:15px;line-height:25px;margin:8px 0 0}@media(max-width:767px){.mkt-seo-disclosure>.mkt-seo-solution-summary{grid-template-columns:minmax(0,1fr) 16px;gap:12px}.mkt-seo-solution-meta{grid-column:1;grid-row:2;padding-top:0}.mkt-seo-solution-chevron{grid-column:2;grid-row:1}}.mkt-seo-solution-heading>div{align-items:baseline}.mkt-seo-reading .mkt-seo-wide :where(p,ul,ol),.mkt-seo-reading .mkt-seo-chapter--wide :where(p,ul,ol){max-width:720px}.mkt-seo-reading .mkt-seo-provenance{margin:12px 0 0;max-width:760px;font-size:13px;line-height:22px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-provenance strong{font-weight:500;color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-meta-facts{display:flex;flex-wrap:wrap;gap:4px 24px;margin:0;font-size:14px;line-height:22px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-short{border-top:2px solid var(--mkt-ink);padding-top:24px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-short-label{margin:0 0 16px;font-size:13px;line-height:18px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--mkt-ink)}.mkt-seo-reading .mkt-reading-prose .mkt-seo-short-text{margin:0;font-size:24px;line-height:36px;letter-spacing:-.015em;color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-short-facts{margin:28px 0 0;border-top:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-short-facts>div{display:grid;grid-template-columns:180px minmax(0,1fr);gap:24px;padding-block:16px;border-bottom:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-short-facts dt{font-size:14px;line-height:27px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-short-facts dd{margin:0;font-size:17px;line-height:27px;color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-rows{margin:32px 0;border-top:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-rows>div{display:grid;grid-template-columns:160px minmax(0,1fr);gap:32px;padding-block:20px;border-bottom:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-rows--wide>div{grid-template-columns:200px minmax(0,1fr)}.mkt-seo-reading .mkt-seo-rows dt{font-size:17px;line-height:27px;font-weight:500;color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-rows dd{margin:0;font-size:17px;line-height:27px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-rows dd .mkt-seo-list{margin:0}.mkt-seo-reading .mkt-seo-rows dd .mkt-seo-list>li{font-size:17px;line-height:27px;margin-block:0 6px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-list{list-style:disc;padding-left:1.2em;margin:0 0 24px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-list--numbered{list-style:decimal;padding-left:1.4em}.mkt-seo-reading .mkt-reading-prose .mkt-seo-list>li{margin-block:0 10px;padding-left:.3em}.mkt-seo-reading .mkt-seo-list>li::marker{color:var(--mkt-muted);font-variant-numeric:tabular-nums}.mkt-seo-reading .mkt-reading-prose .mkt-seo-chapter>h3,.mkt-seo-reading .mkt-reading-prose .mkt-seo-columns h3{font-size:20px;line-height:28px;letter-spacing:-.01em;margin:32px 0 12px}.mkt-seo-reading .mkt-seo-label{margin:24px 0 8px!important;font-size:13px!important;line-height:20px!important;font-weight:600;color:var(--mkt-ink)!important}.mkt-seo-scale{display:inline-flex;align-items:center;gap:10px;white-space:nowrap}.mkt-seo-scale-cells{display:inline-flex;gap:3px}.mkt-seo-scale-cells>i{width:8px;height:8px;border-radius:2px;background:var(--mkt-line)}.mkt-seo-scale-cells>i[data-on]{background:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-actions{list-style:none;margin:8px 0 24px;padding:0}.mkt-seo-reading .mkt-seo-actions>li{display:grid;grid-template-columns:32px minmax(0,1fr);gap:16px;padding-block:18px;border-top:1px solid var(--mkt-line);margin:0}.mkt-seo-reading .mkt-seo-actions>li:last-child{border-bottom:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-actions>li>span{font-size:14px;line-height:29px;color:var(--mkt-muted);font-variant-numeric:tabular-nums}.mkt-seo-reading .mkt-reading-prose .mkt-seo-actions-title{margin:0;font-size:19px;line-height:29px;font-weight:500;color:var(--mkt-ink)}.mkt-seo-reading .mkt-reading-prose .mkt-seo-actions-detail{margin:4px 0 0;font-size:15px;line-height:24px}.mkt-seo-reading .mkt-seo-folds{border-bottom:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-fold{border-top:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-fold>summary{display:flex;align-items:flex-start;justify-content:space-between;gap:24px;padding-block:22px;cursor:pointer;list-style:none;min-height:0}.mkt-seo-reading .mkt-seo-fold>summary::-webkit-details-marker{display:none}.mkt-seo-reading .mkt-seo-fold>summary>svg{flex:none;margin-top:5px;color:var(--mkt-secondary);transition:transform var(--mkt-state-time) var(--mkt-ease)}.mkt-seo-reading .mkt-seo-fold[open]>summary>svg{transform:rotate(45deg)}.mkt-seo-reading .mkt-seo-fold-title{display:block;font-size:20px;line-height:28px;font-weight:500;letter-spacing:-.01em;color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-fold-meta{display:block;margin-top:4px;font-size:15px;line-height:24px;color:var(--mkt-secondary)}@media(hover:hover){.mkt-seo-reading .mkt-seo-fold>summary:hover .mkt-seo-fold-title{color:var(--mkt-green-hover)}}.mkt-seo-reading .mkt-seo-fold[open]>.mkt-seo-fold-body{animation:mkt-reading-disclose var(--mkt-state-time) var(--mkt-ease)}.mkt-seo-reading .mkt-seo-fold-body{padding-bottom:28px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-fold-timeline{margin:0 0 20px;font-size:15px;line-height:24px}.mkt-seo-reading .mkt-seo-steps{list-style:none;margin:0;padding:0}.mkt-seo-reading .mkt-seo-steps>li{display:grid;grid-template-columns:32px minmax(0,1fr);gap:16px;margin:0 0 20px}.mkt-seo-reading .mkt-seo-steps>li>span{font-size:14px;line-height:27px;color:var(--mkt-muted);font-variant-numeric:tabular-nums}.mkt-seo-reading .mkt-reading-prose .mkt-seo-steps p{margin:4px 0 0;font-size:17px;line-height:27px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-steps .mkt-seo-steps-title{margin:0;font-weight:500;color:var(--mkt-ink)}.mkt-seo-reading .mkt-reading-prose .mkt-seo-steps .mkt-seo-steps-tools{font-size:14px;line-height:22px;color:var(--mkt-muted)}.mkt-seo-reading .mkt-seo-example{margin:32px 0;padding:24px 28px;border:1px solid var(--mkt-line);border-radius:16px}.mkt-seo-reading .mkt-seo-example>figcaption{margin-bottom:8px;font-size:12px;line-height:16px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-example dl{margin:0}.mkt-seo-reading .mkt-seo-example dl>div{display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding-block:12px;border-top:1px solid var(--mkt-line-soft)}.mkt-seo-reading .mkt-seo-example dl>div:first-child{border-top:0}.mkt-seo-reading .mkt-seo-example dt{font-size:15px;line-height:24px;font-weight:500;color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-example dd{margin:0;font-size:15px;line-height:24px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-bars{margin:32px 0;padding-block:32px;border-block:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-bars+.mkt-seo-bars{margin-top:-33px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-bars h3{margin:0;font-size:16px;line-height:22px;font-weight:500;letter-spacing:0}.mkt-seo-reading .mkt-reading-prose .mkt-seo-bars-description{margin:6px 0 0;font-size:15px;line-height:24px}.mkt-seo-reading .mkt-seo-bars-rows{display:grid;gap:24px;margin-top:28px}.mkt-seo-reading .mkt-seo-bars-row>div:first-child{display:flex;align-items:baseline;justify-content:space-between;gap:24px;margin-bottom:12px}.mkt-seo-reading .mkt-seo-bars-row>div:first-child>span{font-size:16px;line-height:22px;color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-bars-row strong{flex:none;font-size:28px;line-height:32px;font-weight:400;letter-spacing:-.04em;color:var(--mkt-ink);font-variant-numeric:tabular-nums}.mkt-seo-reading .mkt-seo-bars-track{height:12px;border-bottom:1px solid var(--mkt-faint, #d6d3d1)}.mkt-seo-reading .mkt-seo-bars-track>span{display:block;height:12px;background:var(--mkt-secondary);transform-origin:left;transition:transform var(--mkt-draw-time) var(--mkt-ease)}.mkt-seo-reading .mkt-seo-bars:not([data-grown]) .mkt-seo-bars-track>span{transform:scaleX(0)}.mkt-seo-reading .mkt-reading-prose .mkt-seo-bars-row>p{margin:8px 0 0;font-size:14px;line-height:22px;color:var(--mkt-muted)}.mkt-seo-reading .mkt-seo-bars>figcaption{margin-top:28px;font-size:15px;line-height:24px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-bars-note{color:var(--mkt-muted)}.mkt-seo-reading .mkt-seo-links{display:grid;border-bottom:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-reading-prose .mkt-seo-links>a{display:flex;justify-content:space-between;align-items:flex-start;gap:20px;padding-block:18px;border-top:1px solid var(--mkt-line);color:var(--mkt-ink);text-decoration:none}.mkt-seo-reading .mkt-seo-links strong{display:block;font-size:19px;line-height:28px;font-weight:500}.mkt-seo-reading .mkt-seo-links>a>span>span{display:block;margin-top:4px;font-size:15px;line-height:24px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-links em{font-style:normal;color:var(--mkt-muted)}.mkt-seo-reading .mkt-seo-links svg{flex:none;margin-top:5px;color:var(--mkt-muted);transition:transform var(--mkt-hover-time) var(--mkt-ease-hover),color var(--mkt-hover-time) var(--mkt-ease-hover)}@media(hover:hover){.mkt-seo-reading .mkt-reading-prose .mkt-seo-links>a:hover{color:var(--mkt-green-hover)}.mkt-seo-reading .mkt-seo-links>a:hover svg{color:currentColor;transform:translate(2px,-2px)}}.mkt-seo-reading .mkt-seo-columns{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px}.mkt-seo-reading .mkt-seo-columns--two{grid-template-columns:repeat(2,minmax(0,1fr))}.mkt-seo-reading .mkt-reading-prose .mkt-seo-columns h3{margin-top:8px}.mkt-seo-reading .mkt-seo-columns .mkt-seo-list>li{font-size:17px;line-height:27px}.mkt-seo-reading .mkt-seo-table{margin:8px 0 24px;overflow-x:auto}.mkt-seo-reading .mkt-seo-table table{width:100%;min-width:var(--mkt-table-min, 0);border-collapse:collapse;background:none}.mkt-seo-reading .mkt-seo-table thead th{padding:0 16px 12px 0;border-bottom:1px solid var(--mkt-ink);text-align:left;font-size:12px;line-height:18px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-table tbody :is(th,td){padding:20px 20px 20px 0;border-bottom:1px solid var(--mkt-line);vertical-align:top;text-align:left}.mkt-seo-reading .mkt-reading-prose .mkt-seo-table tbody th{font-size:17px;line-height:26px;font-weight:500;color:var(--mkt-ink)}.mkt-seo-reading .mkt-reading-prose .mkt-seo-table tbody td{font-size:15px;line-height:24px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-table tbody :is(th,td):last-child{padding-right:0}@media(min-width:960px){.mkt-seo-reading .mkt-seo-table--wide{--mkt-seo-wide-left: 238px;position:relative;z-index:2;background:#fff;margin-left:calc(-1 * var(--mkt-seo-wide-left));width:calc(100% + var(--mkt-seo-wide-left))}}@media(min-width:1080px){.mkt-seo-reading .mkt-seo-table--wide{--mkt-seo-wide-left: 320px}}.mkt-seo-reading .mkt-seo-table-sub{display:block;margin-top:6px;font-size:14px;line-height:22px;font-weight:400;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-nowrap{white-space:nowrap}.mkt-seo-reading .mkt-reading-prose .mkt-seo-table-caption{margin:0 0 16px;font-size:14px;line-height:22px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-reading-prose .mkt-seo-lede{font-size:21px;line-height:33px;letter-spacing:-.01em;color:var(--mkt-ink)}@media(max-width:767px){.mkt-seo-reading .mkt-reading-prose .mkt-seo-lede{font-size:19px;line-height:30px}}.mkt-seo-reading .mkt-seo-analysis>section+section,.mkt-seo-reading .mkt-seo-analysis>.mkt-seo-analysis-item+.mkt-seo-analysis-item{margin-top:56px;padding-top:40px;border-top:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-reading-prose .mkt-seo-analysis h3{margin:0 0 12px;font-size:24px;line-height:32px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-analysis-finding{color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-strategies{list-style:none;margin:0;padding:0;border-bottom:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-strategies>li{display:grid;grid-template-columns:48px minmax(0,1fr);gap:24px;padding-block:32px;border-top:1px solid var(--mkt-line);margin:0}.mkt-seo-reading .mkt-seo-strategies-number{font-size:28px;line-height:32px;color:var(--mkt-muted);font-variant-numeric:tabular-nums}.mkt-seo-reading .mkt-reading-prose .mkt-seo-strategies h3{margin:0;font-size:24px;line-height:32px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-strategies-meta{display:flex;flex-wrap:wrap;gap:4px 24px;margin:8px 0 16px;font-size:14px;line-height:22px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-seo-quote{margin:20px 0 0;padding-left:20px;border-left:2px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-quote figcaption{font-size:13px;line-height:20px;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-reading-prose .mkt-seo-quote blockquote{margin:4px 0 0;padding:0;border:0;font-size:17px;line-height:27px;letter-spacing:0;color:var(--mkt-ink)}.mkt-seo-reading .mkt-seo-research-source{font-size:13px!important;line-height:22px!important;color:var(--mkt-muted)!important;margin-top:12px!important}.mkt-seo-reading .mkt-seo-related-problems>h2{margin-bottom:20px!important}@media(max-width:767px){.mkt-seo-reading .mkt-reading-prose .mkt-seo-short-text{font-size:21px;line-height:32px}.mkt-seo-reading .mkt-seo-short-facts>div,.mkt-seo-reading .mkt-seo-rows>div,.mkt-seo-reading .mkt-seo-rows--wide>div,.mkt-seo-reading .mkt-seo-example dl>div{grid-template-columns:minmax(0,1fr);gap:4px}.mkt-seo-reading .mkt-seo-example{padding:20px}.mkt-seo-reading .mkt-seo-columns,.mkt-seo-reading .mkt-seo-columns--two{grid-template-columns:minmax(0,1fr);gap:8px}.mkt-seo-reading .mkt-seo-strategies>li{grid-template-columns:minmax(0,1fr);gap:8px;padding-block:28px}.mkt-seo-reading .mkt-seo-strategies-number{font-size:14px;line-height:20px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-strategies h3{font-size:22px;line-height:29px}.mkt-seo-reading .mkt-seo-bars-row strong{font-size:24px;line-height:28px}}@media(max-width:599px){.mkt-seo-reading .mkt-seo-table--records{overflow:visible}.mkt-seo-reading .mkt-seo-table--records table{min-width:0}.mkt-seo-reading .mkt-seo-table--records :is(table,tbody,tr,th,td){display:block}.mkt-seo-reading .mkt-seo-table--records thead{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}.mkt-seo-reading .mkt-seo-table--records tbody tr{padding-block:20px;border-top:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-table--records tbody tr:last-child{border-bottom:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-seo-table--records tbody :is(th,td){padding:0;border:0}.mkt-seo-reading .mkt-seo-table--records tbody td{margin-top:12px}.mkt-seo-reading .mkt-seo-table--records tbody td:before{content:attr(data-label);display:block;margin-bottom:2px;font-size:13px;line-height:20px;color:var(--mkt-muted)}}@media(prefers-reduced-motion:reduce){.mkt-seo-reading .mkt-seo-fold>summary>svg,.mkt-seo-reading .mkt-seo-bars-track>span,.mkt-seo-reading .mkt-seo-links svg{transition:none}.mkt-seo-reading .mkt-seo-fold[open]>.mkt-seo-fold-body{animation:none}}.mkt-seo-reading .mkt-reading-toc>p{font-size:12px;line-height:16px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--mkt-secondary);margin-bottom:24px}.mkt-seo-reading .mkt-reading-aside li a{font-size:14px;line-height:20px}.mkt-seo-reading .mkt-reading-aside ol{gap:20px}.mkt-seo-reading .mkt-reading-note{font-size:13px;line-height:21px}@media(max-width:959px){.mkt-seo-reading.mkt-seo-problem .mkt-reading-note,.mkt-seo-reading.mkt-seo-research .mkt-reading-note,.mkt-seo-reading.mkt-seo-platform .mkt-reading-note{display:none}}.mkt-seo-loading--pending{min-height:calc(100 * var(--mkt-vh) - 72px);padding:48px 0}.mkt-seo-skeleton{display:grid;gap:20px;max-width:760px}.mkt-seo-skeleton>span{display:block;height:14px;width:160px;border-radius:7px;background:var(--mkt-line-soft)}.mkt-seo-skeleton>span:nth-child(2){height:56px;width:90%;margin-top:24px;border-radius:10px}.mkt-seo-skeleton>span:nth-child(3){height:56px;width:60%;border-radius:10px}.mkt-seo-skeleton>span:nth-child(4){width:72%;margin-top:16px}.mkt-seo-reading .mkt-aeo-section{padding-top:88px;scroll-margin-top:-72px}.mkt-seo-reading .mkt-reading-prose .mkt-aeo-section h2{margin-top:0}.mkt-seo-reading .mkt-aeo-body{margin-top:24px}.mkt-seo-reading .mkt-aeo-stages{list-style:none;margin:8px 0 28px;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.mkt-seo-reading .mkt-aeo-stages>li{margin:0;padding-top:20px;border-top:1px solid var(--mkt-line);font-size:16px;line-height:26px}.mkt-seo-reading .mkt-reading-prose .mkt-aeo-stages p{font-size:16px;line-height:26px;margin:0}.mkt-seo-reading .mkt-reading-prose .mkt-aeo-stage-label{font-size:13px!important;line-height:20px!important;font-weight:600;color:var(--mkt-green-text)!important;margin-bottom:8px!important}.mkt-seo-reading .mkt-reading-prose .mkt-aeo-stages h3{margin:0 0 8px;font-size:18px;line-height:26px;letter-spacing:-.01em}.mkt-seo-reading .mkt-aeo-split{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:40px;margin:8px 0 28px}.mkt-seo-reading .mkt-aeo-split>div{padding-top:20px;border-top:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-reading-prose .mkt-aeo-split h3{margin:0 0 12px;font-size:20px;line-height:28px;letter-spacing:-.01em}.mkt-seo-reading .mkt-reading-prose .mkt-aeo-split li{font-size:17px;line-height:27px;margin-bottom:6px}.mkt-seo-reading .mkt-aeo-stats{margin:8px 0 28px;border-bottom:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-aeo-stat{display:grid;grid-template-columns:160px minmax(0,1fr);gap:32px;padding-block:24px;border-top:1px solid var(--mkt-line)}.mkt-seo-reading .mkt-reading-prose .mkt-aeo-stat p{font-size:17px;line-height:27px;margin-bottom:8px}.mkt-seo-reading .mkt-reading-prose .mkt-aeo-stat p.mkt-aeo-figure{margin:0;font-size:44px;line-height:48px;font-weight:500;letter-spacing:-.045em;color:var(--mkt-ink);font-variant-numeric:tabular-nums}.mkt-seo-reading .mkt-reading-prose .mkt-aeo-stat p.mkt-aeo-figure-label{margin:6px 0 0;font-size:13px!important;line-height:20px!important;color:var(--mkt-secondary)}.mkt-seo-reading .mkt-reading-prose .mkt-aeo-stat h3{margin:0 0 8px;font-size:20px;line-height:28px}.mkt-seo-reading .mkt-aeo-num{font-size:14px;line-height:26px;color:var(--mkt-muted);font-variant-numeric:tabular-nums}@media(max-width:767px){.mkt-seo-reading .mkt-aeo-section{padding-top:64px}.mkt-seo-reading .mkt-aeo-stages,.mkt-seo-reading .mkt-aeo-split{grid-template-columns:minmax(0,1fr);gap:20px}.mkt-seo-reading .mkt-aeo-stat{grid-template-columns:minmax(0,1fr);gap:12px}}.mkt-seo-reading .mkt-reading-prose .mkt-seo-highlight-title{margin:0 0 6px;font-size:19px;line-height:29px;font-weight:500;color:var(--mkt-ink)}.mkt-seo-reading .mkt-reading-prose .mkt-seo-highlight p{margin-bottom:8px}.mkt-seo-reading .mkt-seo-plain-links{display:grid;gap:4px;margin-top:8px}.mkt-seo-reading .mkt-seo-plain-links a{font-size:17px;line-height:30px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-strategies .mkt-seo-list{margin:12px 0 0}.mkt-seo-reading .mkt-reading-prose .mkt-seo-strategies .mkt-seo-list>li{font-size:16px;line-height:26px;margin-bottom:4px}.mkt-seo-reading .mkt-reading-prose .mkt-seo-strategies h3+p{margin-top:10px}.mkt-seo-roi .mkt-seo-evidence-content .grid>[class*=border-default][class*=rounded]{border-width:1px 0 0;border-radius:0;padding-inline:0;background:none}.mkt-seo-roi .mkt-seo-evidence-content .grid>[class*=border-default][class*=rounded]>[class*=border-r]{border-right:0}.mkt-seo-roi :is(.w-7,.w-8).rounded{background:none;border:0;width:auto;height:auto;justify-content:flex-start}.mkt-seo-roi [class*=font-mono]:not(code):not(pre){font-family:var(--mkt-font, "Trakkr Marketing Inter"),Inter,sans-serif;font-variant-numeric:tabular-nums;letter-spacing:-.01em}.mkt-seo-roi p[class*="text-[26px]"]{font-size:32px;line-height:36px;font-weight:500;letter-spacing:-.04em}.mkt-seo-roi [class*=bg-accent-subtle][class*=p-5]{background:#fff;border-width:0 0 0 2px;border-color:var(--mkt-green);border-radius:0;padding:4px 0 4px 24px}.mkt-seo-roi code{font-family:Trakkr Marketing Mono,ui-monospace,monospace;background:none}.mkt-seo-roi .section-label{font-size:12px;letter-spacing:.06em;color:var(--mkt-secondary)}
