{
  "meta": {
    "slug": "video-conferencing-ai-visibility-report",
    "title": "2026 AI Visibility Report: Video Conferencing & Virtual Collaboration",
    "description": "A comprehensive analysis of how leading video conferencing brands are perceived and recommended by Large Language Models and AI search engines.",
    "category": "video-conferencing",
    "categoryName": "Video Conferencing",
    "year": 2026,
    "generatedAt": "2026-01-10T13:05:21.296889",
    "model": "gemini-3-flash-preview"
  },
  "content": {
    "executiveSummary": "In 2026, the video conferencing landscape has shifted from a battle of bandwidth to a battle of 'AI-native integration.' Our analysis indicates that visibility within AI recommendation engines is now the primary driver for mid-market and enterprise procurement. Microsoft Teams and Zoom maintain a dominant share of voice, but niche players like Butter and Around are capturing significant visibility in 'creative' and 'asynchronous' query clusters. The report highlights a 34% increase in user queries specifically asking for 'AI-automated meeting synthesis' capabilities, where Google Meet and Teams currently lead.",
    "keyFindings": [
      "Microsoft Teams holds a 94% visibility rate for 'enterprise-grade' queries due to deep integration with the Microsoft 365 ecosystem.",
      "Perplexity AI shows the highest variance in brand recommendations, frequently citing GitHub discussions and Reddit for 'developer-centric' meeting tools like Jitsi.",
      "Zoom's visibility has pivoted successfully from 'video quality' to 'AI Companion' utility, maintaining an 89% sentiment score across LLMs.",
      "Google Meet dominates 72% of 'low-friction' and 'browser-based' recommendation slots within the Gemini platform.",
      "42% of LLM responses now prioritize 'privacy and data sovereignty' as a top-three evaluation criterion for video software."
    ],
    "visibilityScorecard": [
      {
        "brand": "Microsoft Teams",
        "overallScore": 94,
        "platformScores": [
          {
            "platformId": "chatgpt",
            "score": 96
          },
          {
            "platformId": "claude",
            "score": 92
          },
          {
            "platformId": "gemini",
            "score": 88
          },
          {
            "platformId": "perplexity",
            "score": 95
          }
        ],
        "trend": "stable",
        "keyStrength": "Enterprise ecosystem integration",
        "keyWeakness": "Perceived complexity for small teams"
      },
      {
        "brand": "Zoom",
        "overallScore": 89,
        "platformScores": [
          {
            "platformId": "chatgpt",
            "score": 91
          },
          {
            "platformId": "claude",
            "score": 89
          },
          {
            "platformId": "gemini",
            "score": 85
          },
          {
            "platformId": "perplexity",
            "score": 90
          }
        ],
        "trend": "stable",
        "keyStrength": "Brand ubiquity and AI features",
        "keyWeakness": "Bundling pressure from Microsoft/Google"
      },
      {
        "brand": "Google Meet",
        "overallScore": 85,
        "platformScores": [
          {
            "platformId": "chatgpt",
            "score": 82
          },
          {
            "platformId": "claude",
            "score": 80
          },
          {
            "platformId": "gemini",
            "score": 98
          },
          {
            "platformId": "perplexity",
            "score": 84
          }
        ],
        "trend": "rising",
        "keyStrength": "Zero-install friction",
        "keyWeakness": "Feature depth compared to dedicated clients"
      },
      {
        "brand": "Webex",
        "overallScore": 78,
        "platformScores": [
          {
            "platformId": "chatgpt",
            "score": 75
          },
          {
            "platformId": "claude",
            "score": 82
          },
          {
            "platformId": "gemini",
            "score": 74
          },
          {
            "platformId": "perplexity",
            "score": 81
          }
        ],
        "trend": "declining",
        "keyStrength": "Hardware integration and security",
        "keyWeakness": "Legacy brand perception"
      },
      {
        "brand": "Butter",
        "overallScore": 72,
        "platformScores": [
          {
            "platformId": "chatgpt",
            "score": 68
          },
          {
            "platformId": "claude",
            "score": 79
          },
          {
            "platformId": "gemini",
            "score": 65
          },
          {
            "platformId": "perplexity",
            "score": 76
          }
        ],
        "trend": "rising",
        "keyStrength": "Facilitation and workshop tools",
        "keyWeakness": "Niche market focus"
      },
      {
        "brand": "Around",
        "overallScore": 68,
        "platformScores": [
          {
            "platformId": "chatgpt",
            "score": 70
          },
          {
            "platformId": "claude",
            "score": 74
          },
          {
            "platformId": "gemini",
            "score": 60
          },
          {
            "platformId": "perplexity",
            "score": 68
          }
        ],
        "trend": "stable",
        "keyStrength": "UI/UX for creative teams",
        "keyWeakness": "Limited enterprise features"
      },
      {
        "brand": "Whereby",
        "overallScore": 65,
        "platformScores": [
          {
            "platformId": "chatgpt",
            "score": 62
          },
          {
            "platformId": "claude",
            "score": 64
          },
          {
            "platformId": "gemini",
            "score": 63
          },
          {
            "platformId": "perplexity",
            "score": 71
          }
        ],
        "trend": "stable",
        "keyStrength": "Embedded video API",
        "keyWeakness": "Low general consumer awareness"
      },
      {
        "brand": "GoTo Meeting",
        "overallScore": 58,
        "platformScores": [
          {
            "platformId": "chatgpt",
            "score": 55
          },
          {
            "platformId": "claude",
            "score": 59
          },
          {
            "platformId": "gemini",
            "score": 54
          },
          {
            "platformId": "perplexity",
            "score": 64
          }
        ],
        "trend": "declining",
        "keyStrength": "Reliability for webinars",
        "keyWeakness": "Outdated interface"
      },
      {
        "brand": "Dialpad",
        "overallScore": 61,
        "platformScores": [
          {
            "platformId": "chatgpt",
            "score": 58
          },
          {
            "platformId": "claude",
            "score": 65
          },
          {
            "platformId": "gemini",
            "score": 59
          },
          {
            "platformId": "perplexity",
            "score": 62
          }
        ],
        "trend": "rising",
        "keyStrength": "AI-first voice intelligence",
        "keyWeakness": "Secondary player in video-first meetings"
      },
      {
        "brand": "Gather",
        "overallScore": 55,
        "platformScores": [
          {
            "platformId": "chatgpt",
            "score": 52
          },
          {
            "platformId": "claude",
            "score": 60
          },
          {
            "platformId": "gemini",
            "score": 50
          },
          {
            "platformId": "perplexity",
            "score": 58
          }
        ],
        "trend": "stable",
        "keyStrength": "Gamified virtual office",
        "keyWeakness": "Specific use-case limitation"
      }
    ],
    "platformBehavior": [
      {
        "platformId": "chatgpt",
        "characteristics": [
          "Favors established market leaders",
          "Prioritizes feature-richness",
          "High emphasis on integration"
        ],
        "topBrands": [
          "Microsoft Teams",
          "Zoom"
        ],
        "uniquePatterns": "Strongly associates 'video conferencing' with Microsoft 365 productivity suite."
      },
      {
        "platformId": "claude",
        "characteristics": [
          "Nuanced UX evaluation",
          "Focuses on 'flow' and 'collaboration style'",
          "Objective analysis of pricing models"
        ],
        "topBrands": [
          "Butter",
          "Around",
          "Microsoft Teams"
        ],
        "uniquePatterns": "Frequently recommends 'Butter' for creative workshops and brainstorming sessions."
      },
      {
        "platformId": "gemini",
        "characteristics": [
          "Heavy bias toward Google ecosystem",
          "Prioritizes speed and accessibility",
          "Strong link to Google Workspace"
        ],
        "topBrands": [
          "Google Meet",
          "Zoom"
        ],
        "uniquePatterns": "Nearly 100% visibility for Google Meet in 'quick meeting' or 'calendar' related queries."
      },
      {
        "platformId": "perplexity",
        "characteristics": [
          "Cites technical documentation",
          "Aggregates real-time user reviews",
          "Highly sensitive to recent product updates"
        ],
        "topBrands": [
          "Microsoft Teams",
          "Whereby",
          "Jitsi"
        ],
        "uniquePatterns": "Picks up on developer sentiment and open-source alternatives more than other platforms."
      }
    ],
    "queryLandscape": [
      {
        "queryType": "Enterprise Scalability",
        "volume": "high",
        "competitiveness": "high",
        "topPerformers": [
          "Microsoft Teams",
          "Webex"
        ]
      },
      {
        "queryType": "AI Automation & Summarization",
        "volume": "high",
        "competitiveness": "high",
        "topPerformers": [
          "Zoom",
          "Microsoft Teams",
          "Google Meet"
        ]
      },
      {
        "queryType": "Creative & Design Workshops",
        "volume": "medium",
        "competitiveness": "medium",
        "topPerformers": [
          "Butter",
          "Around",
          "Miro"
        ]
      },
      {
        "queryType": "Privacy & Secure Communications",
        "volume": "medium",
        "competitiveness": "high",
        "topPerformers": [
          "Webex",
          "Jitsi",
          "Signal"
        ]
      }
    ],
    "contentAnalysis": {
      "winningStrategies": [
        "Publishing detailed API documentation that LLMs can parse for integration queries.",
        "Creating use-case specific landing pages (e.g., 'Video for Agile Sprints') that Claude and Perplexity index.",
        "Active presence in niche community forums like Reddit and Stack Overflow to influence Perplexity sourcing."
      ],
      "commonWeaknesses": [
        "Vague marketing language like 'best-in-class' which LLMs tend to ignore in favor of specific feature sets.",
        "Gated content (PDFs) that prevents AI crawlers from accessing deep technical specifications.",
        "Slow updates to public documentation regarding new AI features."
      ],
      "emergingTrends": [
        "The rise of 'Spatial Audio' as a recommended feature for reducing 'Zoom fatigue'.",
        "Increased visibility for 'Asynchronous Video' tools (Loom) as a replacement for live meetings.",
        "LLMs recommending tools based on 'Carbon Footprint' and energy efficiency of data centers."
      ]
    },
    "actionableInsights": [
      {
        "audience": "CMOs",
        "insights": [
          {
            "insight": "Brand authority is being filtered through AI summaries.",
            "action": "Shift budget from traditional SEO to 'LLM Optimization' by creating structured data for all product features.",
            "impact": "high"
          },
          {
            "insight": "Niche competitors are winning 'specific use case' recommendations.",
            "action": "Develop vertical-specific messaging (e.g., Video for Legal, Video for Healthcare) to capture long-tail AI queries.",
            "impact": "medium"
          }
        ]
      },
      {
        "audience": "Product Managers",
        "insights": [
          {
            "insight": "AI-driven meeting summaries are now a 'table stakes' feature.",
            "action": "Accelerate the roadmap for native LLM-based action item extraction.",
            "impact": "high"
          },
          {
            "insight": "Integration with the 'AI Stack' (OpenAI, Anthropic, LangChain) is a visibility driver.",
            "action": "Build and document official plugins or connectors for major AI platforms.",
            "impact": "medium"
          }
        ]
      }
    ],
    "methodology": "Trakkr analyzed 5,000+ queries across ChatGPT (GPT-4o), Claude 3.5 Sonnet, Gemini Pro, and Perplexity AI between January and March 2026. Data was weighted by platform market share and cross-referenced with technical documentation and third-party review aggregators."
  }
}