{
  "kind": "tracker",
  "studySlug": "anatomy-of-an-ai-citation",
  "slug": "schema-type-lift-tracker",
  "title": "Schema types overrepresented on cited pages",
  "description": "Benchmark data tracking the prevalence of specific schema types on AI cited pages compared to the general web.",
  "lastUpdated": "2026-03-30",
  "lastTested": "2026-03-30",
  "sourceStudyUrl": "/trakkr-research/anatomy-of-an-ai-citation",
  "sourceStudyTitle": "The Anatomy of an AI Citation",
  "claimIds": [
    "anatomy-of-an-ai-citation:person-lift",
    "anatomy-of-an-ai-citation:faqpage-lift",
    "anatomy-of-an-ai-citation:schema-rate"
  ],
  "relatedSlugs": [
    "answer:does-faq-schema-correlate-with-higher-citation-volume",
    "answer:how-long-are-pages-that-get-cited-by-ai",
    "fact:the-most-cited-pages-hit-an-eighty-percent-schema-rate"
  ],
  "methodologySummary": "Built from 1,465 AI-cited pages across 950 domains, using 28,033 citation opportunities and page-level crawl analysis.",
  "limitations": [
    "Most findings are correlational. Overrepresented traits are not the same as proven causal lifts.",
    "Some subgroups, especially FAQ Schema + FAQ Content, are relatively small and should be read carefully.",
    "The study looks at cited pages rather than all uncited pages in the open web, so it is best used as a benchmark profile."
  ],
  "keywords": [
    "AI cited pages",
    "schema markup AI",
    "FAQ schema",
    "citability"
  ],
  "schemaHints": {
    "pageType": "WebPage",
    "includeDataset": true,
    "includeItemList": true,
    "itemListName": "Schema types overrepresented on cited pages"
  },
  "summary": "Authorship and explicit page structure over-index strongly on cited pages, with Person schema leading the pack. The benchmark pattern indicates that AI systems frequently cite pages with clear entity definitions and structured question formats.",
  "keyFacts": [
    {
      "label": "Person schema lift",
      "value": "9.4x",
      "detail": "Person schema over-indexes heavily on cited pages.",
      "claimId": "anatomy-of-an-ai-citation:person-lift"
    },
    {
      "label": "FAQPage lift",
      "value": "2.4x",
      "detail": "FAQPage is overrepresented relative to the web average.",
      "claimId": "anatomy-of-an-ai-citation:faqpage-lift"
    },
    {
      "label": "Pages with schema",
      "value": "67.8%",
      "detail": "Share of cited pages with schema markup.",
      "claimId": "anatomy-of-an-ai-citation:schema-rate"
    }
  ],
  "benchmarkRows": [
    {
      "label": "Person schema lift",
      "value": "9.4x",
      "note": "Person schema over-indexes heavily on cited pages."
    },
    {
      "label": "FAQPage lift",
      "value": "2.4x",
      "note": "FAQPage is overrepresented relative to the web average."
    },
    {
      "label": "Pages with schema",
      "value": "67.8%",
      "note": "Share of cited pages with schema markup."
    }
  ],
  "rankedItems": [
    {
      "name": "Person",
      "value": "9.4x",
      "detail": "The strongest schema lift in the benchmark."
    },
    {
      "name": "FAQPage",
      "value": "2.4x",
      "detail": "FAQ schema over-indexes on cited pages."
    },
    {
      "name": "Schema adoption overall",
      "value": "67.8%",
      "detail": "Two thirds of cited pages include some schema."
    }
  ],
  "changes": [
    {
      "title": "Person Schema Lift",
      "detail": "Person schema over-indexes heavily on cited pages, showing a 9.4x lift and representing the strongest schema lift in the benchmark."
    },
    {
      "title": "FAQPage Schema Lift",
      "detail": "FAQ schema over-indexes on cited pages, demonstrating a 2.4x lift relative to the web average."
    },
    {
      "title": "Overall Schema Adoption",
      "detail": "Two thirds of cited pages include some schema, resulting in a 67.8 percent share of cited pages with schema markup."
    }
  ]
}