{
  "kind": "fact",
  "studySlug": "citation-decay",
  "slug": "only-thirteen-percent-of-brands-are-very-stable",
  "title": "Only 13.2% of brands are very stable",
  "description": "An analysis of brand stability within AI citations reveals that a small minority of brands maintain consistent visibility over time.",
  "lastUpdated": "2026-03-30",
  "lastTested": "2026-03-30",
  "sourceStudyUrl": "/trakkr-research/citation-decay",
  "sourceStudyTitle": "The Half-Life of AI Citations",
  "claimIds": [
    "citation-decay:very-stable"
  ],
  "relatedSlugs": [
    "answer:is-ai-visibility-more-volatile-than-traditional-search-rankings",
    "answer:what-is-the-right-refresh-cadence-if-citations-decay-this-fast",
    "tracker:visibility-stability-tracker"
  ],
  "methodologySummary": "Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.",
  "limitations": [
    "Decay describes observed persistence, not the full causal mechanism behind why a citation disappears.",
    "Brand- and domain-level averages can hide very different retention patterns by query class or model.",
    "Some of the stickiest or most volatile domains come from niche query pockets and should be read as examples, not universal leaders."
  ],
  "keywords": [
    "citation decay",
    "AI half life",
    "AI citation persistence",
    "AI visibility churn"
  ],
  "schemaHints": {
    "pageType": "Article",
    "includeDataset": true
  },
  "claim": "Only 13.2% of brands in the stability analysis qualify as very stable.",
  "supportingMetrics": [
    {
      "label": "Very stable brands",
      "value": "13.2%",
      "detail": "Only a small minority stay consistently present."
    }
  ],
  "whyItMatters": "Strategists and operators must recognize that consistency itself functions as a competitive moat in AI search. Because only a fraction of brands maintain stable citation rates, optimizing for sustained presence rather than temporary spikes offers a distinct structural advantage.",
  "citationBlock": {
    "quote": "Only 13.2% of brands in the stability analysis qualify as very stable.",
    "attribution": "The Half-Life of AI Citations - Trakkr Research",
    "url": "https://trakkr.ai/trakkr-research/citation-decay/facts/only-thirteen-percent-of-brands-are-very-stable"
  }
}