{
  "kind": "fact",
  "studySlug": "citation-decay",
  "slug": "weekly-mention-change-exceeds-fifty-percent-in-the-benchmark",
  "title": "Weekly mention change exceeds 50% in the benchmark",
  "description": "The surface is highly dynamic week to week.",
  "lastUpdated": "2026-03-30",
  "lastTested": "2026-03-30",
  "sourceStudyUrl": "/trakkr-research/citation-decay",
  "sourceStudyTitle": "The Half-Life of AI Citations",
  "claimIds": [
    "citation-decay:weekly-change",
    "citation-decay:daily-change"
  ],
  "relatedSlugs": [
    "answer:does-a-citation-win-mean-you-have-a-durable-position",
    "answer:what-is-the-most-important-metric-in-the-decay-study",
    "tracker:visibility-stability-tracker"
  ],
  "methodologySummary": "Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.",
  "limitations": [
    "Decay describes observed persistence, not the full causal mechanism behind why a citation disappears.",
    "Brand- and domain-level averages can hide very different retention patterns by query class or model.",
    "Some of the stickiest or most volatile domains come from niche query pockets and should be read as examples, not universal leaders."
  ],
  "keywords": [
    "citation decay",
    "AI half life",
    "AI citation persistence",
    "AI visibility churn"
  ],
  "schemaHints": {
    "pageType": "Article",
    "includeDataset": true
  },
  "claim": "Average weekly mention change reaches 51.8% in the citation decay study.",
  "supportingMetrics": [
    {
      "label": "Weekly mention change",
      "value": "51.8%",
      "detail": "Average weekly movement in mentions."
    },
    {
      "label": "Daily mention change",
      "value": "30%",
      "detail": "Average daily movement in mentions."
    }
  ],
  "whyItMatters": "Any reporting cadence slower than the volatility cycle will miss important movement.",
  "citationBlock": {
    "quote": "Average weekly mention change reaches 51.8% in the citation decay study.",
    "attribution": "The Half-Life of AI Citations - Trakkr Research",
    "url": "https://trakkr.ai/trakkr-research/citation-decay/facts/weekly-mention-change-exceeds-fifty-percent-in-the-benchmark"
  }
}