{
  "kind": "answer",
  "studySlug": "page-type-performance",
  "slug": "which-page-types-earn-the-most-ai-citations",
  "title": "Which page types earn the most AI citations?",
  "description": "An analysis of 337,362 citation records determining which website page types earn the highest share of AI citations.",
  "lastUpdated": "2026-03-14",
  "lastTested": "2026-03-14",
  "sourceStudyUrl": "/trakkr-research/page-type-performance",
  "sourceStudyTitle": "AI Crawls Your Product Pages. It Cites Your Blog.",
  "claimIds": [
    "page-type-performance:blog-share",
    "page-type-performance:blog-efficiency",
    "page-type-performance:citations"
  ],
  "relatedSlugs": [
    "answer:do-blog-posts-outperform-product-pages-for-ai-citations",
    "answer:what-is-citation-efficiency-and-why-does-it-matter",
    "fact:blog-and-editorial-content-earns-one-in-five-citations",
    "tracker:page-type-citation-efficiency-tracker"
  ],
  "methodologySummary": "Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.",
  "limitations": [
    "Efficiency is relative to share, so it is best used for prioritization, not as a standalone success metric.",
    "Underperforming page types can still be necessary for other jobs such as onboarding, conversion, or account support.",
    "Crawler behavior and citation behavior are linked but not identical, especially across bot families."
  ],
  "keywords": [
    "page type performance",
    "citation efficiency",
    "crawl to citation gap",
    "blog vs product pages",
    "best page types for AI citations",
    "blog citations AI"
  ],
  "schemaHints": {
    "pageType": "Article",
    "includeDataset": true
  },
  "question": "Which page types earn the most AI citations?",
  "directAnswer": "Mostly blog and editorial content. Blog and editorial content earns the largest named citation share in the matrix at 20.18 percent, and it does so with 1.4x citation efficiency.",
  "answerSummary": "The most citeable templates are not always the ones that receive the most crawler traffic, requiring teams to distinguish between crawl coverage and actual citation output.",
  "keyFacts": [
    {
      "label": "Blog citation share",
      "value": "20.18%",
      "detail": "Blog and editorial content earns one in five citations.",
      "claimId": "page-type-performance:blog-share"
    },
    {
      "label": "Blog efficiency",
      "value": "1.4x",
      "detail": "Blog content outperforms its crawl share.",
      "claimId": "page-type-performance:blog-efficiency"
    },
    {
      "label": "Citations analyzed",
      "value": "337,362",
      "detail": "Citation records matched to page types.",
      "claimId": "page-type-performance:citations"
    }
  ],
  "evidenceTable": [
    {
      "label": "Blog citation share",
      "value": "20.18%",
      "note": "Blog and editorial content earns one in five citations."
    },
    {
      "label": "Blog efficiency",
      "value": "1.4x",
      "note": "Blog content outperforms its crawl share."
    },
    {
      "label": "Citations analyzed",
      "value": "337,362",
      "note": "Citation records matched to page types."
    }
  ],
  "whyItMatters": "This turns a study finding into an operating rule teams can use when they decide what to publish, refresh, or measure next to maximize AI visibility.",
  "whatToDo": [
    "Prioritize page types that convert crawl attention into citations, not just raw crawl volume.",
    "Use product pages for coverage, but build answer-heavy editorial and use-case pages for citation lift.",
    "Audit high-crawl, low-citation templates first because they are the clearest waste in the system."
  ],
  "faqs": [
    {
      "question": "What percentage of AI citations go to blog content?",
      "answer": "Blog and editorial content earns a 20.18 percent citation share, meaning it earns one in five citations."
    },
    {
      "question": "How efficient are blog pages at earning citations?",
      "answer": "Blog content outperforms its crawl share with a 1.4x citation efficiency."
    },
    {
      "question": "How large was the dataset used to determine citation share?",
      "answer": "The study analyzed 337,362 citation records matched to page types."
    }
  ]
}