{
  "kind": "answer",
  "studySlug": "page-type-performance",
  "slug": "which-page-types-should-you-refresh-first",
  "title": "Which page types should you refresh first?",
  "description": "Refresh the templates that attract crawler attention but convert poorly into citations, starting with product pages, homepages, and weak support content. Those are the clearest sources of lost selection value.",
  "lastUpdated": "2026-03-14",
  "lastTested": "2026-03-14",
  "sourceStudyUrl": "/trakkr-research/page-type-performance",
  "sourceStudyTitle": "AI Crawls Your Product Pages. It Cites Your Blog.",
  "claimIds": [
    "page-type-performance:product-efficiency",
    "page-type-performance:homepage-efficiency",
    "page-type-performance:faq-efficiency"
  ],
  "relatedSlugs": [
    "answer:what-is-the-main-page-type-lesson-for-ai-search-strategy",
    "answer:why-do-answer-first-utility-pages-keep-winning-in-the-matrix",
    "fact:blog-pages-run-at-one-point-four-times-citation-efficiency",
    "tracker:owned-vs-third-party-citation-tracker"
  ],
  "methodologySummary": "Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.",
  "limitations": [
    "Efficiency is relative to share, so it is best used for prioritization, not as a standalone success metric.",
    "Underperforming page types can still be necessary for other jobs such as onboarding, conversion, or account support.",
    "Crawler behavior and citation behavior are linked but not identical, especially across bot families."
  ],
  "keywords": [
    "page type performance",
    "citation efficiency",
    "crawl to citation gap",
    "blog vs product pages",
    "refresh priority AI pages"
  ],
  "schemaHints": {
    "pageType": "Article",
    "includeDataset": true
  },
  "question": "Which page types should you refresh first?",
  "directAnswer": "Mostly, you should refresh templates that attract high crawler attention but convert poorly into citations. Start with Help and FAQ content, product pages, and homepages, as these represent the clearest sources of lost selection value.",
  "answerSummary": "Prioritizing the refresh queue based on the gap between crawl share and citation efficiency allows teams to reclaim wasted crawler attention and improve overall visibility in AI answers.",
  "keyFacts": [
    {
      "label": "Product page efficiency",
      "value": "0.49x",
      "detail": "Product pages are crawled heavily but cited much less.",
      "claimId": "page-type-performance:product-efficiency"
    },
    {
      "label": "Homepage efficiency",
      "value": "0.74x",
      "detail": "Homepages are read more than they are cited.",
      "claimId": "page-type-performance:homepage-efficiency"
    },
    {
      "label": "Help/FAQ efficiency",
      "value": "0.21x",
      "detail": "Help and FAQ content underperforms strongly.",
      "claimId": "page-type-performance:faq-efficiency"
    }
  ],
  "evidenceTable": [
    {
      "label": "Product page efficiency",
      "value": "0.49x",
      "note": "Product pages are crawled heavily but cited much less."
    },
    {
      "label": "Homepage efficiency",
      "value": "0.74x",
      "note": "Homepages are read more than they are cited."
    },
    {
      "label": "Help/FAQ efficiency",
      "value": "0.21x",
      "note": "Help and FAQ content underperforms strongly."
    }
  ],
  "whyItMatters": "Operators need a mathematical basis for content updates. Targeting high-crawl, low-citation templates directly improves the return on existing crawler activity without requiring new URL discovery.",
  "whatToDo": [
    "Prioritize page types that convert crawl attention into citations rather than focusing solely on raw crawl volume.",
    "Use product pages for coverage but build answer-heavy editorial and use-case pages for citation lift.",
    "Audit high-crawl, low-citation templates first to eliminate the clearest waste in the system."
  ],
  "faqs": [
    {
      "question": "How inefficient are product pages at generating citations?",
      "answer": "Product page efficiency is 0.49x, meaning they are crawled heavily but cited much less frequently."
    },
    {
      "question": "Should we prioritize updating our homepages or our support content?",
      "answer": "Help and FAQ efficiency is 0.21x, making it the lowest performer, while homepage efficiency is 0.74x. Support content requires more immediate structural updates to improve citation rates."
    }
  ]
}