{
  "kind": "fact",
  "studySlug": "page-type-performance",
  "slug": "blog-and-editorial-content-earns-one-in-five-citations",
  "title": "Blog and editorial content earns one in five citations",
  "description": "An analysis of 337,362 citation records matched to page types reveals the distribution of AI citations across content formats.",
  "lastUpdated": "2026-03-14",
  "lastTested": "2026-03-14",
  "sourceStudyUrl": "/trakkr-research/page-type-performance",
  "sourceStudyTitle": "AI Crawls Your Product Pages. It Cites Your Blog.",
  "claimIds": [
    "page-type-performance:blog-share",
    "page-type-performance:citations"
  ],
  "relatedSlugs": [
    "answer:which-page-types-earn-the-most-ai-citations",
    "answer:do-blog-posts-outperform-product-pages-for-ai-citations",
    "tracker:page-type-citation-efficiency-tracker"
  ],
  "methodologySummary": "Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.",
  "limitations": [
    "Efficiency is relative to share, so it is best used for prioritization, not as a standalone success metric.",
    "Underperforming page types can still be necessary for other jobs such as onboarding, conversion, or account support.",
    "Crawler behavior and citation behavior are linked but not identical, especially across bot families."
  ],
  "keywords": [
    "page type performance",
    "citation efficiency",
    "crawl to citation gap",
    "blog vs product pages"
  ],
  "schemaHints": {
    "pageType": "Article",
    "includeDataset": true
  },
  "claim": "Blog and editorial content earns 20.18 percent of citations in the page-type matrix.",
  "supportingMetrics": [
    {
      "label": "Blog citation share",
      "value": "20.18%",
      "detail": "Blog and editorial content earns one in five citations."
    },
    {
      "label": "Citations analyzed",
      "value": "337,362",
      "detail": "Citation records matched to page types."
    }
  ],
  "whyItMatters": "Strategists must prioritize editorial and blog formats for top-of-funnel AI visibility, as these pages provide the answer-first structure that large language models preferentially select during retrieval.",
  "citationBlock": {
    "quote": "Blog and editorial content earns 20.18% of citations in the page-type matrix.",
    "attribution": "AI Crawls Your Product Pages. It Cites Your Blog. - Trakkr Research",
    "url": "https://trakkr.ai/trakkr-research/page-type-performance/facts/blog-and-editorial-content-earns-one-in-five-citations"
  }
}