{
  "kind": "fact",
  "studySlug": "page-type-performance",
  "slug": "homepages-are-underperformers-for-selection",
  "title": "Homepages are underperformers for selection",
  "description": "Homepages are discovered often but cited less efficiently.",
  "lastUpdated": "2026-03-14",
  "lastTested": "2026-03-14",
  "sourceStudyUrl": "/trakkr-research/page-type-performance",
  "sourceStudyTitle": "AI Crawls Your Product Pages. It Cites Your Blog.",
  "claimIds": [
    "page-type-performance:homepage-efficiency"
  ],
  "relatedSlugs": [
    "answer:do-homepages-help-with-ai-citations",
    "answer:are-docs-better-than-most-teams-think-for-ai-visibility",
    "tracker:page-type-citation-efficiency-tracker"
  ],
  "methodologySummary": "Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.",
  "limitations": [
    "Efficiency is relative to share, so it is best used for prioritization, not as a standalone success metric.",
    "Underperforming page types can still be necessary for other jobs such as onboarding, conversion, or account support.",
    "Crawler behavior and citation behavior are linked but not identical, especially across bot families."
  ],
  "keywords": [
    "page type performance",
    "citation efficiency",
    "crawl to citation gap",
    "blog vs product pages"
  ],
  "schemaHints": {
    "pageType": "Article",
    "includeDataset": true
  },
  "claim": "Homepages run at 0.74x citation efficiency in the page-type matrix.",
  "supportingMetrics": [
    {
      "label": "Homepage efficiency",
      "value": "0.74x",
      "detail": "Homepages are read more than they are cited."
    }
  ],
  "whyItMatters": "Strategists and operators should treat homepages primarily as navigational routers rather than end-state answer pages, reallocating deep informational content to blogs or product pages to improve overall AI citation rates.",
  "citationBlock": {
    "quote": "Homepages run at 0.74x citation efficiency in the page-type matrix.",
    "attribution": "AI Crawls Your Product Pages. It Cites Your Blog. - Trakkr Research",
    "url": "https://trakkr.ai/trakkr-research/page-type-performance/facts/homepages-are-underperformers-for-selection"
  }
}