{ "studySlug": "page-type-performance", "title": "AI Crawls Your Product Pages. It Cites Your Blog.", "description": "Citation efficiency by page type and the mismatch between crawl share and citation share. Answer pages, reference facts, and live trackers drawn from this study.", "lastUpdated": "2026-03-14", "sourceStudyTitle": "AI Crawls Your Product Pages. It Cites Your Blog.", "sourceStudyUrl": "/trakkr-research/page-type-performance", "stats": [ { "label": "Answers", "value": "12" }, { "label": "Facts", "value": "8" }, { "label": "Trackers", "value": "2" } ], "featuredAnswer": { "kind": "answer", "slug": "which-page-types-earn-the-most-ai-citations", "title": "Which page types earn the most AI citations?", "description": "An analysis of 337,362 citation records determining which website page types earn the highest share of AI citations.", "path": "/trakkr-research/page-type-performance/answers/which-page-types-earn-the-most-ai-citations" }, "sections": [ { "title": "Answer Pages", "description": "Narrow questions answered directly from the study.", "items": [ { "kind": "answer", "slug": "which-page-types-earn-the-most-ai-citations", "title": "Which page types earn the most AI citations?", "description": "An analysis of 337,362 citation records determining which website page types earn the highest share of AI citations.", "path": "/trakkr-research/page-type-performance/answers/which-page-types-earn-the-most-ai-citations" }, { "kind": "answer", "slug": "do-blog-posts-outperform-product-pages-for-ai-citations", "title": "Do blog posts outperform product pages for AI citations?", "description": "Yes. Blog content runs at 1.4x citation efficiency, while product pages sit at only 0.49x, which means AI reads product pages far more often than it recommends them.", "path": "/trakkr-research/page-type-performance/answers/do-blog-posts-outperform-product-pages-for-ai-citations" }, { "kind": "answer", "slug": "what-is-citation-efficiency-and-why-does-it-matter", "title": "What is citation efficiency and why does it matter?", "description": "Citation efficiency measures whether a page type earns more or fewer citations than its crawl share would predict. It matters because raw crawl volume alone can hide wasted attention.", "path": "/trakkr-research/page-type-performance/answers/what-is-citation-efficiency-and-why-does-it-matter" }, { "kind": "answer", "slug": "are-service-and-use-case-pages-underrated-for-ai-citations", "title": "Are service and use-case pages underrated for AI citations?", "description": "Yes. Service and use-case pages post 1.87x citation efficiency, which makes them one of the strongest page families in the study.", "path": "/trakkr-research/page-type-performance/answers/are-service-and-use-case-pages-underrated-for-ai-citations" }, { "kind": "answer", "slug": "do-homepages-help-with-ai-citations", "title": "Do homepages help with AI citations?", "description": "Homepages help with discovery, but they are not especially citation-efficient. In the matrix, homepage efficiency sits at 0.74x, which means they are read more often than they are cited.", "path": "/trakkr-research/page-type-performance/answers/do-homepages-help-with-ai-citations" }, { "kind": "answer", "slug": "are-docs-better-than-most-teams-think-for-ai-visibility", "title": "Are docs better than most teams think for AI visibility?", "description": "Yes, at least relative to crawl share. Documentation runs at 1.13x citation efficiency, which makes it a mild overperformer in the matrix.", "path": "/trakkr-research/page-type-performance/answers/are-docs-better-than-most-teams-think-for-ai-visibility" }, { "kind": "answer", "slug": "why-do-product-pages-get-crawled-so-much-but-cited-so-little", "title": "Why do product pages get crawled so much but cited so little?", "description": "Because crawler interest and answer usefulness are different jobs. Product pages attract discovery traffic, but they often lack the comparative, explanatory, and verdict-style language that models reuse in final answers.", "path": "/trakkr-research/page-type-performance/answers/why-do-product-pages-get-crawled-so-much-but-cited-so-little" }, { "kind": "answer", "slug": "are-help-and-faq-pages-good-for-ai-citations", "title": "Are help and FAQ pages good for AI citations?", "description": "Not in aggregate. Help and FAQ pages score only 0.21x citation efficiency in the page-type matrix, making them one of the weakest template families overall.", "path": "/trakkr-research/page-type-performance/answers/are-help-and-faq-pages-good-for-ai-citations" }, { "kind": "answer", "slug": "how-big-is-the-gap-between-owned-and-third-party-citations", "title": "How big is the gap between owned and third-party citations?", "description": "It is enormous. Only 1.84% of citations in the page-type study point to owned domains, while 98.16% point to third-party sources.", "path": "/trakkr-research/page-type-performance/answers/how-big-is-the-gap-between-owned-and-third-party-citations" }, { "kind": "answer", "slug": "which-page-types-should-you-refresh-first", "title": "Which page types should you refresh first?", "description": "Refresh the templates that attract crawler attention but convert poorly into citations, starting with product pages, homepages, and weak support content. Those are the clearest sources of lost selection value.", "path": "/trakkr-research/page-type-performance/answers/which-page-types-should-you-refresh-first" }, { "kind": "answer", "slug": "what-is-the-main-page-type-lesson-for-ai-search-strategy", "title": "What is the main page-type lesson for AI search strategy?", "description": "The main lesson is that AI visibility is not a generic sitewide property. Some page types are built for crawling, while others are built for citation, and the strategy has to respect that split.", "path": "/trakkr-research/page-type-performance/answers/what-is-the-main-page-type-lesson-for-ai-search-strategy" }, { "kind": "answer", "slug": "why-do-answer-first-utility-pages-keep-winning-in-the-matrix", "title": "Why do answer-first utility pages keep winning in the matrix?", "description": "Because they turn crawl attention into a usable answer quickly.", "path": "/trakkr-research/page-type-performance/answers/why-do-answer-first-utility-pages-keep-winning-in-the-matrix" } ] }, { "title": "Reference Facts", "description": "Short, quotable claims with metrics and methodology context.", "items": [ { "kind": "fact", "slug": "blog-and-editorial-content-earns-one-in-five-citations", "title": "Blog and editorial content earns one in five citations", "description": "An analysis of 337,362 citation records matched to page types reveals the distribution of AI citations across content formats.", "path": "/trakkr-research/page-type-performance/facts/blog-and-editorial-content-earns-one-in-five-citations" }, { "kind": "fact", "slug": "blog-pages-run-at-one-point-four-times-citation-efficiency", "title": "Blog pages run at 1.4x citation efficiency", "description": "Blog content outperforms its crawl share.", "path": "/trakkr-research/page-type-performance/facts/blog-pages-run-at-one-point-four-times-citation-efficiency" }, { "kind": "fact", "slug": "service-and-use-case-pages-are-the-strongest-overperformers", "title": "Service and use-case pages are the strongest overperformers", "description": "Problem-framed pages are unusually efficient citation assets.", "path": "/trakkr-research/page-type-performance/facts/service-and-use-case-pages-are-the-strongest-overperformers" }, { "kind": "fact", "slug": "documentation-is-a-slight-overperformer-in-the-page-type-matrix", "title": "Documentation is a slight overperformer in the page-type matrix", "description": "Docs slightly outperform their crawl share.", "path": "/trakkr-research/page-type-performance/facts/documentation-is-a-slight-overperformer-in-the-page-type-matrix" }, { "kind": "fact", "slug": "homepages-are-underperformers-for-selection", "title": "Homepages are underperformers for selection", "description": "Homepages are discovered often but cited less efficiently.", "path": "/trakkr-research/page-type-performance/facts/homepages-are-underperformers-for-selection" }, { "kind": "fact", "slug": "product-pages-are-the-clearest-crawl-to-citation-mismatch", "title": "Product pages are the clearest crawl-to-citation mismatch", "description": "Product pages are read heavily and cited relatively rarely.", "path": "/trakkr-research/page-type-performance/facts/product-pages-are-the-clearest-crawl-to-citation-mismatch" }, { "kind": "fact", "slug": "help-and-faq-pages-are-weak-citation-assets-overall", "title": "Help and FAQ pages are weak citation assets overall", "description": "Analysis from the study AI Crawls Your Product Pages. It Cites Your Blog. indicates that Help and FAQ pages are weak citation assets overall.", "path": "/trakkr-research/page-type-performance/facts/help-and-faq-pages-are-weak-citation-assets-overall" }, { "kind": "fact", "slug": "third-party-sources-dominate-the-citation-layer", "title": "Third-party sources dominate the citation layer", "description": "An analysis of citation sources in AI search results reveals a heavy reliance on external domains over brand owned properties.", "path": "/trakkr-research/page-type-performance/facts/third-party-sources-dominate-the-citation-layer" } ] }, { "title": "Trackers", "description": "Live benchmark views built from the study’s most reusable dimensions.", "items": [ { "kind": "tracker", "slug": "page-type-citation-efficiency-tracker", "title": "Citation efficiency by page type", "description": "Citation efficiency by page type from the study AI Crawls Your Product Pages. It Cites Your Blog.", "path": "/trakkr-research/page-type-performance/trackers/page-type-citation-efficiency-tracker" }, { "kind": "tracker", "slug": "owned-vs-third-party-citation-tracker", "title": "Owned versus third-party citation share", "description": "Study: AI Crawls Your Product Pages. It Cites Your Blog. Title: Owned versus third-party citation share.", "path": "/trakkr-research/page-type-performance/trackers/owned-vs-third-party-citation-tracker" } ] } ] }