{
  "kind": "tracker",
  "studySlug": "page-type-performance",
  "slug": "owned-vs-third-party-citation-tracker",
  "title": "Owned versus third-party citation share",
  "description": "Study: AI Crawls Your Product Pages. It Cites Your Blog. Title: Owned versus third-party citation share.",
  "lastUpdated": "2026-03-14",
  "lastTested": "2026-03-14",
  "sourceStudyUrl": "/trakkr-research/page-type-performance",
  "sourceStudyTitle": "AI Crawls Your Product Pages. It Cites Your Blog.",
  "claimIds": [
    "page-type-performance:owned-share",
    "page-type-performance:third-party-share",
    "page-type-performance:citations"
  ],
  "relatedSlugs": [
    "answer:do-blog-posts-outperform-product-pages-for-ai-citations",
    "answer:what-is-citation-efficiency-and-why-does-it-matter",
    "fact:blog-pages-run-at-one-point-four-times-citation-efficiency"
  ],
  "methodologySummary": "Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.",
  "limitations": [
    "Efficiency is relative to share, so it is best used for prioritization, not as a standalone success metric.",
    "Underperforming page types can still be necessary for other jobs such as onboarding, conversion, or account support.",
    "Crawler behavior and citation behavior are linked but not identical, especially across bot families."
  ],
  "keywords": [
    "page type performance",
    "citation efficiency",
    "crawl to citation gap",
    "blog vs product pages"
  ],
  "schemaHints": {
    "pageType": "WebPage",
    "includeDataset": true,
    "includeItemList": true,
    "itemListName": "Owned versus third-party citation share"
  },
  "summary": "The citation layer is overwhelmingly third-party, which means selection depends on both owned pages and outside corroboration. This benchmark pattern indicates that AI systems heavily favor external validation over direct brand sources.",
  "keyFacts": [
    {
      "label": "Owned citation share",
      "value": "1.84%",
      "detail": "Only a small slice of citations point to owned domains.",
      "claimId": "page-type-performance:owned-share"
    },
    {
      "label": "Third-party citation share",
      "value": "98.16%",
      "detail": "Most citations point to third-party sources.",
      "claimId": "page-type-performance:third-party-share"
    },
    {
      "label": "Citations analyzed",
      "value": "337,362",
      "detail": "Citation records matched to page types.",
      "claimId": "page-type-performance:citations"
    }
  ],
  "benchmarkRows": [
    {
      "label": "Owned citation share",
      "value": "1.84%",
      "note": "Only a small slice of citations point to owned domains."
    },
    {
      "label": "Third-party citation share",
      "value": "98.16%",
      "note": "Most citations point to third-party sources."
    }
  ],
  "rankedItems": [
    {
      "name": "Third-party pages",
      "value": "98.16%",
      "detail": "The overwhelming majority of citations point outside the brand’s own site."
    },
    {
      "name": "Owned pages",
      "value": "1.84%",
      "detail": "Owned-site citations are a tiny share of the full citation graph."
    }
  ],
  "changes": [
    {
      "title": "Third-party citation share",
      "detail": "Third-party pages account for 98.16 percent of the citation graph. Most citations point to third-party sources, showing that the overwhelming majority of citations point outside the brand's own site."
    },
    {
      "title": "Owned citation share",
      "detail": "Owned pages account for 1.84 percent of the citation graph. Only a small slice of citations point to owned domains, making owned-site citations a tiny share of the full citation graph."
    }
  ]
}