{
  "kind": "tracker",
  "studySlug": "page-type-performance",
  "slug": "page-type-citation-efficiency-tracker",
  "title": "Citation efficiency by page type",
  "description": "Citation efficiency by page type from the study AI Crawls Your Product Pages. It Cites Your Blog.",
  "lastUpdated": "2026-03-14",
  "lastTested": "2026-03-14",
  "sourceStudyUrl": "/trakkr-research/page-type-performance",
  "sourceStudyTitle": "AI Crawls Your Product Pages. It Cites Your Blog.",
  "claimIds": [
    "page-type-performance:service-efficiency",
    "page-type-performance:blog-efficiency",
    "page-type-performance:docs-efficiency",
    "page-type-performance:homepage-efficiency",
    "page-type-performance:product-efficiency",
    "page-type-performance:faq-efficiency"
  ],
  "relatedSlugs": [
    "answer:which-page-types-earn-the-most-ai-citations",
    "answer:do-blog-posts-outperform-product-pages-for-ai-citations",
    "fact:blog-and-editorial-content-earns-one-in-five-citations"
  ],
  "methodologySummary": "Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.",
  "limitations": [
    "Efficiency is relative to share, so it is best used for prioritization, not as a standalone success metric.",
    "Underperforming page types can still be necessary for other jobs such as onboarding, conversion, or account support.",
    "Crawler behavior and citation behavior are linked but not identical, especially across bot families."
  ],
  "keywords": [
    "page type performance",
    "citation efficiency",
    "crawl to citation gap",
    "blog vs product pages"
  ],
  "schemaHints": {
    "pageType": "WebPage",
    "includeDataset": true,
    "includeItemList": true,
    "itemListName": "Citation efficiency by page type"
  },
  "summary": "The benchmark pattern reveals a clear divide between informational and transactional content. Service pages, blogs, and documentation outperform their crawl share, acting as primary citation sources. Conversely, homepages, product pages, and support pages underperform, indicating they are crawled heavily for context but cited much less frequently in final outputs.",
  "keyFacts": [
    {
      "label": "Service-page efficiency",
      "value": "1.87x",
      "detail": "Service and use-case pages are strong overperformers.",
      "claimId": "page-type-performance:service-efficiency"
    },
    {
      "label": "Blog efficiency",
      "value": "1.4x",
      "detail": "Blog content outperforms its crawl share.",
      "claimId": "page-type-performance:blog-efficiency"
    },
    {
      "label": "Documentation efficiency",
      "value": "1.13x",
      "detail": "Docs slightly outperform their crawl share.",
      "claimId": "page-type-performance:docs-efficiency"
    },
    {
      "label": "Homepage efficiency",
      "value": "0.74x",
      "detail": "Homepages are read more than they are cited.",
      "claimId": "page-type-performance:homepage-efficiency"
    }
  ],
  "benchmarkRows": [
    {
      "label": "Service-page efficiency",
      "value": "1.87x",
      "note": "Service and use-case pages are strong overperformers."
    },
    {
      "label": "Blog efficiency",
      "value": "1.4x",
      "note": "Blog content outperforms its crawl share."
    },
    {
      "label": "Documentation efficiency",
      "value": "1.13x",
      "note": "Docs slightly outperform their crawl share."
    },
    {
      "label": "Homepage efficiency",
      "value": "0.74x",
      "note": "Homepages are read more than they are cited."
    },
    {
      "label": "Product page efficiency",
      "value": "0.49x",
      "note": "Product pages are crawled heavily but cited much less."
    },
    {
      "label": "Help/FAQ efficiency",
      "value": "0.21x",
      "note": "Help and FAQ content underperforms strongly."
    }
  ],
  "rankedItems": [
    {
      "name": "Service / Use Case",
      "value": "1.87x",
      "detail": "The strongest major overperformer in the matrix."
    },
    {
      "name": "Blog / Editorial",
      "value": "1.4x",
      "detail": "The clearest answer-first citation winner at scale."
    },
    {
      "name": "Documentation",
      "value": "1.13x",
      "detail": "A modest but real overperformer."
    },
    {
      "name": "Homepage",
      "value": "0.74x",
      "detail": "Helpful for discovery, weaker for final citations."
    },
    {
      "name": "Product Pages",
      "value": "0.49x",
      "detail": "The clearest crawl-heavy underperformer."
    },
    {
      "name": "Help / FAQ",
      "value": "0.21x",
      "detail": "The weakest major template family in the matrix."
    }
  ],
  "changes": [
    {
      "title": "Service and Blog Content Overperformance",
      "detail": "Service and use case pages are the strongest major overperformers with a 1.87x efficiency. Blog and editorial content follows as the clearest answer-first citation winner at scale with a 1.4x efficiency."
    },
    {
      "title": "Documentation Efficiency",
      "detail": "Documentation serves as a modest but real overperformer, achieving a 1.13x citation efficiency compared to its crawl share."
    },
    {
      "title": "Product and Homepage Underperformance",
      "detail": "Product pages are the clearest crawl-heavy underperformer at 0.49x efficiency. Homepages are helpful for discovery but weaker for final citations at 0.74x efficiency."
    },
    {
      "title": "Help and FAQ Content Deficit",
      "detail": "Help and FAQ content is the weakest major template family in the matrix, underperforming strongly with a 0.21x citation efficiency."
    }
  ]
}