{
  "kind": "fact",
  "studySlug": "query-translation",
  "slug": "ai-adds-location-context-in-thirteen-percent-of-rewrites",
  "title": "AI adds location context in 13% of rewrites",
  "description": "Geographic specificity is a recurring retrieval behavior.",
  "lastUpdated": "2026-01-22",
  "lastTested": "2026-01-22",
  "sourceStudyUrl": "/trakkr-research/query-translation",
  "sourceStudyTitle": "How AI Translates Your Questions",
  "claimIds": [
    "query-translation:location-added",
    "query-translation:pairs"
  ],
  "relatedSlugs": [
    "answer:should-you-build-pages-for-best-of-and-list-intent-even-if-users-dont-ask-that-way",
    "answer:why-do-models-rewrite-so-heavily-before-they-search",
    "tracker:query-transformation-severity-tracker"
  ],
  "methodologySummary": "Built from 11,521 captured prompt-to-query pairs observed in OpenAI web search calls, with 100% search-query coverage in the sampled dataset.",
  "limitations": [
    "This study reflects captured search-query transformations rather than every hidden retrieval step a model may perform.",
    "Some inserted entities reflect category heuristics or market leaders rather than final recommendation outcomes.",
    "The underlying dataset is concentrated in commercial and research prompts rather than all possible conversational traffic."
  ],
  "keywords": [
    "query translation",
    "AI search rewrites",
    "prompt rewriting",
    "AI retrieval behavior"
  ],
  "schemaHints": {
    "pageType": "Article",
    "includeDataset": true
  },
  "claim": "AI added a location constraint in 13.19% of observed query rewrites.",
  "supportingMetrics": [
    {
      "label": "Location added",
      "value": "13.19%",
      "detail": "1,520 queries added a location constraint."
    },
    {
      "label": "Prompt-query pairs",
      "value": "11,521",
      "detail": "Captured prompt-to-query transformations."
    }
  ],
  "whyItMatters": "Localized modifiers, variants, and examples deserve space in answer-first content when geography matters.",
  "citationBlock": {
    "quote": "AI added a location constraint in 13.19% of observed query rewrites.",
    "attribution": "How AI Translates Your Questions - Trakkr Research",
    "url": "https://trakkr.ai/trakkr-research/query-translation/facts/ai-adds-location-context-in-thirteen-percent-of-rewrites"
  }
}