{
  "kind": "fact",
  "studySlug": "query-translation",
  "slug": "brand-names-get-inserted-in-fifteen-percent-of-rewrites",
  "title": "Brand names get inserted in 15% of rewrites",
  "description": "The model frequently jumps to likely market leaders before it searches.",
  "lastUpdated": "2026-01-22",
  "lastTested": "2026-01-22",
  "sourceStudyUrl": "/trakkr-research/query-translation",
  "sourceStudyTitle": "How AI Translates Your Questions",
  "claimIds": [
    "query-translation:hallucination-rate",
    "query-translation:pairs"
  ],
  "relatedSlugs": [
    "answer:does-ai-insert-brand-names-that-users-never-mentioned",
    "answer:does-ai-make-searches-more-specific-than-the-prompt",
    "tracker:query-rewrite-pattern-tracker"
  ],
  "methodologySummary": "Built from 11,521 captured prompt-to-query pairs observed in OpenAI web search calls, with 100% search-query coverage in the sampled dataset.",
  "limitations": [
    "This study reflects captured search-query transformations rather than every hidden retrieval step a model may perform.",
    "Some inserted entities reflect category heuristics or market leaders rather than final recommendation outcomes.",
    "The underlying dataset is concentrated in commercial and research prompts rather than all possible conversational traffic."
  ],
  "keywords": [
    "query translation",
    "AI search rewrites",
    "prompt rewriting",
    "AI retrieval behavior"
  ],
  "schemaHints": {
    "pageType": "Article",
    "includeDataset": true
  },
  "claim": "Brand names not present in the prompt were inserted in 15.24% of query rewrites.",
  "supportingMetrics": [
    {
      "label": "Brand insertion rate",
      "value": "15.24%",
      "detail": "1,756 queries inserted brand names not in the prompt."
    },
    {
      "label": "Prompt-query pairs",
      "value": "11,521",
      "detail": "Captured prompt-to-query transformations."
    }
  ],
  "whyItMatters": "Competitor language and market-map coverage belong in answer infrastructure, not just comparison pages.",
  "citationBlock": {
    "quote": "Brand names not present in the prompt were inserted in 15.24% of query rewrites.",
    "attribution": "How AI Translates Your Questions - Trakkr Research",
    "url": "https://trakkr.ai/trakkr-research/query-translation/facts/brand-names-get-inserted-in-fifteen-percent-of-rewrites"
  }
}