# Trakkr > The AI visibility platform that helps brands understand, track, and improve how they appear in ChatGPT, Claude, Gemini, Perplexity, and other AI systems. ## Company Overview Trakkr is the leading AI visibility platform for brands and agencies. We help marketing teams understand how AI assistants like ChatGPT, Claude, and Gemini recommend their brand, identify why competitors outrank them, and take action to improve their AI presence. **Company:** Trakkr **Website:** https://trakkr.ai **Founded:** 2025 **Headquarters:** London, UK **Founder:** Mack Grenfell ## The Problem We Solve When users ask AI assistants "What's the best CRM?" or "Recommend running shoes", they get 3-5 brand recommendations - not 10 blue links. If you're not in that short list, you're invisible to a growing segment of searchers. Traditional SEO tools track Google rankings. Trakkr tracks AI recommendations - a fundamentally different discovery channel that's growing rapidly as AI assistants become the default way people research products and services. ## Methodology Trakkr collects real data from AI platforms, not opinions or estimates. 1. **Query execution:** We send thousands of prompts to all 8 major AI platforms daily, covering product categories, service comparisons, and recommendation queries. 2. **Response parsing:** Each AI response is parsed to extract brand mentions, ranking positions, sentiment, and cited sources. 3. **Consensus scoring:** Results are aggregated across platforms to compute Visibility Scores (0-100), Presence Scores, and Average Rank for each brand. 4. **Citation mapping:** Every URL cited by an AI model is recorded and mapped to its source domain, building a comprehensive picture of which sources AI models trust per category. 5. **Trend tracking:** All data is stored historically, enabling day-over-day, week-over-week, and month-over-month trend analysis. This methodology powers both our platform dashboards and our public SEO content directories listed below. ## Unique Data What makes Trakkr's content different from typical review sites or comparison pages: - **Real AI responses, not opinions.** Every ranking and recommendation on Trakkr is derived from actual AI model outputs, not editorial judgment. - **Cross-platform consensus.** We query ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Grok, DeepSeek, and Meta AI, then compile consensus rankings showing which brands AI collectively recommends. - **Quantified visibility.** Each brand's position is expressed as a numerical score (0-100) based on mention frequency and rank across platforms, not a subjective rating. - **Citation source maps.** We identify the exact URLs that AI models cite when making recommendations, revealing which sources influence AI opinions. - **Daily freshness.** Data is updated every day at 7am UTC, reflecting the latest AI model behavior rather than static snapshots. ## Platform Scale - **50M+** prompts analyzed across all AI platforms - **24,000+** brands actively tracked - **1.4M+** citations analyzed and mapped - **930K+** competitor relationships mapped - **8** AI platforms monitored daily ## Content Directories Trakkr publishes thousands of data-driven pages derived from real AI responses. All content below is public, crawlable, and regularly updated. ### /ai-recommends - AI Consensus Rankings (298 legacy single-query pages) AI consensus rankings for direct software queries, tested across ChatGPT, Claude, Gemini, and Perplexity. Each page shows which brands AI collectively recommends for a given category. Example: https://trakkr.ai/ai-recommends/best-crm-software ### /ai-analysis - Head-to-Head Brand Comparisons (hundreds of pages) Head-to-head brand comparisons showing AI visibility scores and platform-by-platform analysis. See how two brands stack up in AI recommendations. Example: https://trakkr.ai/ai-analysis/hubspot-vs-salesforce ### /ai-recommends/{category}/{use-case} - Category Recommendations (2,249 high-intent pages) Category-specific recommendation reports for different audiences and use cases. These are the priority AI-recommendation pages for crawler extraction because each one includes a direct answer, ranked table, evidence notes, FAQs, ItemList schema, Dataset schema, and a structured JSON data file. Examples: https://trakkr.ai/ai-recommends/ai-transcription/developers, https://trakkr.ai/ai-recommends/payment-processing/healthcare, https://trakkr.ai/ai-recommends/design-tools/restaurants ### /compare - Tool Comparisons (675+ pages) Tool comparison pages with feature matrices and pricing breakdowns, enriched with AI recommendation data. Example: https://trakkr.ai/compare/ahrefs-vs-semrush ### /alternatives - Alternative Guides (43 pages) Ranked alternative guides showing what AI recommends instead of a given tool. Example: https://trakkr.ai/alternatives/ahrefs-alternatives ### /article - Optimization Guides (1,300+ pages) Practical guides for AI search optimization, covering strategy, technical implementation, and content best practices. Example: https://trakkr.ai/article/how-to-improve-ai-visibility ### /prompts - AI Prompt Templates (1,000 pages) AI prompt templates organized by industry and category, designed to help users get better results from AI assistants. Example: https://trakkr.ai/prompts/seo-prompts ### /ai-visibility - Visibility Strategy Guides (1,000 pages) Category-specific AI visibility strategy guides showing how to improve your brand's presence in AI recommendations for your industry. Example: https://trakkr.ai/ai-visibility/saas-tools ### /fix - Diagnostic Guides (90 pages) Diagnostic guides for common AI visibility problems, with step-by-step remediation. Example: https://trakkr.ai/fix/not-appearing-in-chatgpt ### /glossary - AI Search Terminology (175+ pages) Definitions for AI search and AI visibility terms. Example: https://trakkr.ai/glossary/visibility-score ### /guides - Product and Procurement Guides (50+ pages) Product-intent guides for AI visibility buying, AEO/GEO evaluation, ROI attribution, and procurement templates. Vendor-neutral procurement resources include RFP templates, vendor evaluation checklists, enterprise requirements, security and privacy questions, agency reporting requirements, comparison matrices, and cross-platform scorecards. Sitemap: https://trakkr.ai/sitemap-guides.xml Example: https://trakkr.ai/guides/ai-search-monitoring-procurement-guide Key pages: - https://trakkr.ai/guides/ai-search-monitoring-procurement-guide - https://trakkr.ai/guides/ai-visibility-software-rfp-template - https://trakkr.ai/guides/geo-aeo-vendor-evaluation-checklist - https://trakkr.ai/guides/questions-to-ask-ai-visibility-platform - https://trakkr.ai/guides/ai-visibility-platform-comparison-matrix - https://trakkr.ai/guides/ai-visibility-cross-platform-scorecard - https://trakkr.ai/guides/enterprise-ai-search-monitoring-requirements - https://trakkr.ai/guides/security-privacy-questions-ai-visibility-tools - https://trakkr.ai/guides/agency-ai-visibility-reporting-requirements ### /track-brand-mentions-in-{platform} - Platform Tracking Pages (7 pages) How to track brand mentions in each AI assistant - ChatGPT, Perplexity, Claude, Gemini, Grok, Meta AI, and DeepSeek - with per-model citation behavior, monitoring workflow, and tooling. Hubs: https://trakkr.ai/ai-brand-monitoring and https://trakkr.ai/ai-citation-tracking Example: https://trakkr.ai/track-brand-mentions-in-chatgpt ### /integrations/{workflow} - AI Integration Workflow Pages (9 pages) Workflow guides for the tools teams already use to detect AI crawlers, attribute AI search traffic, publish llms.txt, and report AI visibility. Examples: https://trakkr.ai/integrations/cloudflare-ai-crawler-monitoring, https://trakkr.ai/integrations/ga4-ai-search-attribution, https://trakkr.ai/integrations/looker-studio-ai-visibility-dashboard ### /blog - Analysis and Research In-depth analysis posts, industry research, and product updates. URL: https://trakkr.ai/blog ### /learn/how-to - How-To Guides Step-by-step tutorials for AI visibility optimization. URL: https://trakkr.ai/learn/how-to ### /reviews - Tool Reviews Detailed reviews of tools relevant to AI search optimization. URL: https://trakkr.ai/reviews Sitemap: https://trakkr.ai/sitemap-reviews.xml ### /bias - Bias in AI (where the AI models stand) An open, monthly measurement of where every major AI model stands on value-loaded questions. Each model is asked the same open battery of questions many times over, with web search off (the trained leaning of the weights, not the internet); a neutral classifier extracts a signed stance, hedging, refusal type and loaded language from every raw answer. Plotted as confidence clouds with error bars and receipts — descriptive, never normative. One page per model ("is X biased") and per question ("where does the AI stand on a wealth tax"). Also: the praise test (/bias/praise) — which figures each model praises warmly and which it refuses to criticize; the self-awareness gap — what each model says about its own lean vs where it measured; a find-your-model quiz (/bias/quiz); and a second judge from a different lab whose disagreement with the first is published (even the AIs can't agree how biased the AIs are). A one-line embeddable live widget is available at /bias/embed.js. URL: https://trakkr.ai/bias Sitemap: https://trakkr.ai/sitemap-bias.xml ### /best - The Shortlist (what AI recommends, ranked) The buying questions people now ask AI - and the answers it gives. We ask ChatGPT the "best X" questions buyers ask before they buy and publish the ranked answer in full: the tools it picks, the tier and pricing it assigns, the well-known tools it quietly leaves out (the snub), the contrarian pick, and how sure it is. Each ranking names ChatGPT specifically and is asked with web search off, so it reflects the model's trained judgment, not live search. A zero-call aggregation layer rolls the corpus up into per-product profiles, head-to-head comparisons, alternative ladders and a movers feed. Honest by design: prices are flagged as estimates, omissions are named, and we never fabricate non-ChatGPT model rankings on default pages. The one exception is the clearly-labelled Consensus tentpoles (/best/consensus): for ~50 high-traffic buying questions we genuinely ask ChatGPT, Claude, Gemini and Perplexity the same question and publish the real model-by-model matrix, the agreement score, the most divisive pick and the tool none of them recommend. A free embeddable "Recommended by AI" badge (/best/badge) lets brands show their ranking and links back to the proof. URL: https://trakkr.ai/best Sitemap: https://trakkr.ai/sitemap-best.xml Examples: https://trakkr.ai/best/project-management-software, https://trakkr.ai/best/products/asana, https://trakkr.ai/best/compare/asana-vs-clickup, https://trakkr.ai/best/consensus/crm-software, https://trakkr.ai/best/how-ai-decides ### /ai-search-tools - The AI Search Tools Index An honest, source-backed map of the AI visibility, AEO, GEO and AI search optimization tool category. The hub ranks the full tool corpus on a transparent capability rubric, while `/ai-search-tools/best/{slug}` pages answer high-intent buyer questions such as "best AI visibility tools", "best AEO tools", "best GEO tools" and "best ChatGPT visibility tracking tools". Per-tool entity pages live at `/ai-search-tools/{tool}` and summarize coverage, pricing, strengths, watch-outs, model mindshare and Trakkr's take. URL: https://trakkr.ai/ai-search-tools Sitemap: https://trakkr.ai/sitemap-ai-search-tools.xml Examples: https://trakkr.ai/ai-search-tools, https://trakkr.ai/ai-search-tools/best/ai-visibility-tools, https://trakkr.ai/ai-search-tools/best/aeo-tools, https://trakkr.ai/ai-search-tools/trakkr, https://trakkr.ai/ai-search-tools/profound Data: `https://trakkr.ai/data/ai-search-tools/tools.json`, `https://trakkr.ai/data/ai-search-tools/guide-index.json`, `https://trakkr.ai/data/ai-search-tools/_guide/.json`, `https://trakkr.ai/data/ai-search-tools/_consensus/.json` ### /openai-ads-mcp - OpenAI Ads MCP Server Open-source Model Context Protocol server for OpenAI Ads, ChatGPT Ads MCP workflows, and the OpenAI Advertiser API. The canonical package is `openai-ads-mcp`; people also search for it as the ChatGPT Ads MCP because ChatGPT Ads campaigns are managed through OpenAI Ads and the Advertiser API. URL: https://trakkr.ai/openai-ads-mcp Package: `openai-ads-mcp` Registry: `io.github.trakkr-aisearch/openai-ads-mcp` Hosted endpoint: https://openai-ads-mcp.trakkr.ai/mcp ### /mcp - Trakkr MCP Servers Trakkr publishes two separate MCP lanes. The Public Knowledge MCP is unauthenticated and read-only, for agents that need citeable Trakkr marketing, research, docs and public dataset metadata. Endpoint: https://api.trakkr.ai/public/mcp. It exposes `search`, `fetch`, `get_public_dataset` and `get_authenticated_mcp_setup`. The authenticated Trakkr MCP is for paid customer accounts and private brand data: visibility, prompts, citations, competitors, perception, reports and actions. Endpoint: https://api.trakkr.ai/mcp. Setup docs: https://trakkr.ai/learn/api/mcp Discovery hints: https://trakkr.ai/.well-known/mcp/server-card.json and https://trakkr.ai/mcp.json ## Bias in AI — Open Datasets The Bias in AI data is ours and fully open (CC BY 4.0). Cite Trakkr and link back. - Hero feed (coordinates + character scores + loaded terms): `https://storage.googleapis.com/trakkr-public/bias/latest-slim.json` - Full aggregates (incl. the question index): `https://storage.googleapis.com/trakkr-public/bias/latest.json` - Per-model detail: `https://storage.googleapis.com/trakkr-public/bias/models/.json` - Per-question detail: `https://storage.googleapis.com/trakkr-public/bias/questions/.json` - Immutable monthly snapshot: `https://storage.googleapis.com/trakkr-public/bias/months/.json` - Atlas index (countries, languages, contested territories): `https://storage.googleapis.com/trakkr-public/bias/atlas/index.json` - Country lens (re-anchored to a country's parties + population): `https://storage.googleapis.com/trakkr-public/bias/atlas/countries/.json` - Language shift (the same weights across six languages): `https://storage.googleapis.com/trakkr-public/bias/atlas/languages.json` - Border Test (contested territory by vantage location + citation sets): `https://storage.googleapis.com/trakkr-public/bias/atlas/border.json` - Praise/criticism asymmetry (warmth + refusal by figure, matched left/right): `https://storage.googleapis.com/trakkr-public/bias/praise.json` - Self-awareness gap (self-reported vs measured lean): `https://storage.googleapis.com/trakkr-public/bias/self-awareness.json` - Judge disagreement (two labs scoring the same answers): `https://storage.googleapis.com/trakkr-public/bias/judges.json` - Read API (branded, documented): `https://api.trakkr.ai/public/bias` - License: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) ## Structured Data & Discovery - Sitemap index: https://trakkr.ai/sitemap.xml - AI recommendations sitemap: https://trakkr.ai/sitemap-ai-recommends.xml - AI search content sitemap: https://trakkr.ai/sitemap-ai-search.xml - Bias in AI sitemap: https://trakkr.ai/sitemap-bias.xml - The Shortlist sitemap: https://trakkr.ai/sitemap-best.xml - AI Search Tools sitemap: https://trakkr.ai/sitemap-ai-search-tools.xml - The Shortlist ranking data pattern: `https://trakkr.ai/data/best/.json` (one ChatGPT answer per buying question) - The Shortlist entity data pattern: `https://trakkr.ai/data/best/_products/.json` (per-product aggregate) + `https://trakkr.ai/data/best/entities-index.json` - The Shortlist consensus data pattern: `https://trakkr.ai/data/best/_consensus/.json` (real 4-model matrix) + `https://trakkr.ai/data/best/consensus-index.json` - AI Search Tools data pattern: `https://trakkr.ai/data/ai-search-tools/tools.json`, `https://trakkr.ai/data/ai-search-tools/guide-index.json`, `https://trakkr.ai/data/ai-search-tools/_guide/.json`, `https://trakkr.ai/data/ai-search-tools/_consensus/.json` - Best-for data pattern: `https://trakkr.ai/data/ai-search/best-for/.json` - Legacy ai-recommends data pattern: `https://trakkr.ai/data/ai-recommends/.json` - Public pages include JSON-LD for Article, WebPage, BreadcrumbList, FAQPage, ItemList, and Dataset when applicable. ## AI Platforms Tracked Trakkr monitors brand visibility across all major AI systems: 1. **ChatGPT** (OpenAI) - including current ChatGPT models and web search 2. **Claude** (Anthropic) - current Claude models 3. **Gemini** (Google) - including Gemini Pro and Ultra 4. **Perplexity** - AI-powered search engine 5. **Google AI Overviews** - AI answers in Google Search 6. **Grok** (xAI) - Elon Musk's AI assistant 7. **DeepSeek** - Chinese AI model with growing global use 8. **Meta AI** - Meta's AI assistant across Facebook, Instagram, WhatsApp ## Core Features ### Visibility Tracking Real-time monitoring of how AI systems mention your brand. Track your Visibility Score (0-100) measuring prominence in AI recommendations, Presence Score showing breadth across prompts, and Average Rank showing your typical position when mentioned. ### Competitor Intelligence See exactly how you compare against competitors across every AI platform. Identify which prompts they dominate, track momentum shifts, and get alerts when competitive dynamics change. ### Citation Discovery AI models cite sources when making recommendations. Trakkr identifies which websites and pages AI models reference for your category, showing you exactly where to focus outreach efforts to improve your AI visibility. ### Research & Discovery Scan 500+ prompts in your market to discover where you appear, where you're absent, and which queries represent the biggest opportunities. Add high-value prompts to active tracking with one click. ### AI-Optimized Content Generate articles specifically designed to earn AI citations. Built-in knowledge base with data points, expert quotes, and methodology references. Templates for different content types and citability scoring. ### Website Audit (Optimize) Comprehensive AI-readiness audit analyzing your website's technical setup (robots.txt, sitemap, schema markup), content quality, authority signals, and AI crawlability. Platform-specific recommendations for ChatGPT, Claude, and Google AI. ### AI Pages (Crawler Optimization) Real-time optimization layer that detects AI crawler requests and serves them AI-optimized versions of your pages. Deploy via Cloudflare Workers with per-crawler configuration and performance analytics. ### Perception Analysis 20-dimension sentiment analysis showing how AI models perceive your brand across Trust, Quality, Value, Market Position, and Innovation. Compare against competitors to identify perception gaps. ### Workflows & Alerts Automated monitoring with customizable triggers: visibility drops, competitor gains, rank changes. Actions include email alerts, Slack notifications, and webhooks for integration with existing tools. ### Trakkr Agent AI Assistant Natural language interface to your visibility data. Ask questions like "Why did my visibility drop last week?" or "Which competitors are gaining on me?" and get contextual answers with suggested actions. ## How It Works 1. **Connect your brand** - Enter your website and we automatically identify your industry, competitors, and relevant prompts 2. **Daily monitoring** - We query all 8 AI platforms with your tracked prompts and record responses 3. **Analysis & scoring** - Responses are analyzed for brand mentions, ranking position, sentiment, and cited sources 4. **Actionable insights** - Dashboard surfaces opportunities, threats, and specific actions to improve visibility 5. **Continuous optimization** - Use our content tools, audit recommendations, and AI Pages to improve over time ## Pricing | Plan | Price | Brands | Prompts | Best For | |------|-------|--------|---------|----------| | Growth | $100/month | 1 | 50 | Brand owners & teams | | Scale | $500/month | 10 | 50 per brand | Agencies & multi-brand teams | | Enterprise | Custom | Custom | Custom | High-volume organizations | Growth and Scale include a 14-day free trial, daily updates across all 8 core AI platforms, citations, perception, reports, and AI Pages. REST API access is included on Scale and Enterprise. ## API Full REST API for programmatic access to all visibility data. **Base URL:** https://api.trakkr.ai **Authentication:** Bearer token (API keys: `sk_live_...`) Key endpoints: - `GET /get-scores` - Visibility scores and trends - `GET /get-citations` - Citation sources and URLs - `GET /get-competitor-data` - Competitive analysis - `GET /get-prompts` - Tracked prompts and results - `GET /export` - Bulk data export (JSON/CSV) ## Use Cases ### Marketing Teams Monitor brand visibility across AI platforms, track competitor presence, identify content gaps, and generate AI-optimized content that earns citations. ### SEO Professionals Understand the shift from traditional search to AI recommendations. Audit websites for AI crawlability, optimize content for AI citation, and track AI referral traffic. ### Agencies Manage multiple client brands from one dashboard. Create pitch reports with visibility data, share read-only dashboards with clients, and automate reporting. ### Product Teams Build AI visibility into products via API. Create custom dashboards, integrate with analytics pipelines, and set up automated alerts. ## Why Trakkr Exists AI assistants are becoming the default way people research products and make purchase decisions. When someone asks ChatGPT "What project management tool should I use?", they trust the answer. They don't scroll through 10 results - they pick from the 3-5 brands the AI recommends. This is a fundamental shift in how brands are discovered. Traditional SEO tools weren't built for this. Trakkr was built specifically to help brands understand and improve their presence in AI-generated recommendations. ## Differentiators - **Action-focused:** Not just tracking - we show you exactly how to improve with citation targets, content recommendations, and website optimizations - **Complete coverage:** 8 AI platforms including ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Grok, DeepSeek, and Meta AI - **Deep analysis:** Perception analysis, citation mapping, and competitive intelligence beyond simple mention tracking - **Built-in tools:** Content generation, website audit, and AI Pages optimization included - not just dashboards ## Technical Details - **Data freshness:** All metrics updated daily (7am UTC) - **Historical retention:** 365 days of data - **Architecture:** React/TypeScript frontend, FastAPI backend, PostgreSQL database - **Cloud:** Google Cloud Platform (Cloud Run, Cloud Storage) - **Authentication:** Magic links with optional 2FA ## Published Research Trakkr publishes original research on AI search behavior, based on millions of AI-generated responses: 1. **Study 001: Where AI Gets Its Answers** (Dec 2025) - Analysis of 1.3M+ AI citations across 60,209 domains. Wikipedia captures ~17% of all AI citations. Citation frequency follows a power law. URL: https://trakkr.ai/trakkr-research/citation-sources 2. **Study 002: How AI Translates Your Questions** (Jan 2026) - Analysis of 11,521 query pairs showing AI almost never searches your exact words. Only 0.17% exact match rate. URL: https://trakkr.ai/trakkr-research/query-translation 3. **Study 003: When AI Comes to Your Website** (Feb 2026) - Behavioral analysis of 600K+ AI crawler visits. GPTBot controls 57% of AI crawler traffic but visits homepages only 3% of the time. URL: https://trakkr.ai/trakkr-research/crawler-behavior 4. **Study 004: The Model Divergence Report** (Mar 2026) - Analysis of how AI models disagree on brand recommendations. Only 4.2% of prompts produce identical recommendations across all AI models. URL: https://trakkr.ai/trakkr-research/model-divergence 5. **Study 005: The llms.txt Effect** (Mar 2026) - Scanned thousands of AI-cited domains to test whether llms.txt files correlate with higher citation counts. Result: no statistically significant advantage. URL: https://trakkr.ai/trakkr-research/llmstxt-effect ### /trakkr-research/{study}/answers - Research Answers Layer Research-answer leaves, reference facts, and benchmark trackers derived directly from each flagship study. These pages are built to be answer-first, citation-safe, and machine-readable. Discovery: - Index: https://trakkr.ai/data/research-answers/_index.json - Answer hub pattern: https://trakkr.ai/trakkr-research/{study}/answers - Page JSON pattern: https://trakkr.ai/data/research-answers/{study}/{answers|facts|trackers}/{slug}.json - Sitemaps: - https://trakkr.ai/sitemap-research-answer-hubs.xml - https://trakkr.ai/sitemap-research-answers.xml - https://trakkr.ai/sitemap-research-facts.xml - https://trakkr.ai/sitemap-research-trackers.xml Examples: - https://trakkr.ai/trakkr-research/page-type-performance/answers - https://trakkr.ai/trakkr-research/page-type-performance/answers/which-page-types-earn-the-most-ai-citations - https://trakkr.ai/trakkr-research/llmstxt-effect/facts/the-significance-test-comes-back-null - https://trakkr.ai/trakkr-research/anatomy-of-an-ai-citation/trackers/cited-page-traits-tracker ## Trakkr Data — Open Datasets Trakkr Data (https://trakkr.ai/data) is a free, daily-updated, explorable picture of how AI search discovers, crawls, cites and recommends the web. Every page is an open dataset published under CC BY 4.0 and carries Dataset, BreadcrumbList and (where applicable) FAQPage and ItemList JSON-LD. Datasets: - **Rankings** — https://trakkr.ai/data/rankings — The brands AI engines recommend most, ranked by a cross-model visibility score (0–100) with 24h/7d movement. This is the public "AI 500" leaderboard. Live feed: https://api.trakkr.ai/public/rankings/global?limit=500 - **Movers** — https://trakkr.ai/data/movers — The brands rising and falling fastest in AI search, by largest 7-day and 24-hour shifts in cross-model visibility. Recomputed daily. - **Citations** — https://trakkr.ai/data/citations — The domains AI answers cite most across models, ranked by citation count, with breakdowns by source category, query intent, freshness and daily trend (the Trakkr Citation Index, 300K+ domains). - Per-domain pages live at https://trakkr.ai/data/citations/{domain} — whether AI cites a given domain (e.g. https://trakkr.ai/data/citations/nytimes.com), how many times, its share of all citations, source category, what it's cited for, and how it compares. This is the source/supply side (a domain as a cited source), distinct from the brand rankings. - **Content** — https://trakkr.ai/data/content — What AI actually cites versus what it merely crawls, by page type, plus the on-page signals (schema, structure, depth, FAQ) the most-cited pages share. Data: https://trakkr.ai/data/page_type_performance_stats.json - **Models** — https://trakkr.ai/data/models — The frontier models behind AI search (ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Meta AI, Google AI Overviews) and how rarely they agree on which brands to recommend. Data: https://trakkr.ai/data/model_divergence_stats.json - **Queries (fan-out)** — https://trakkr.ai/data/query-fanout — How AI rewrites a user prompt into the search queries it actually runs, measured across 37,352 real prompt → search-query pairs (rewrite distance, injected brands, year injection, language switching). - **Crawlers** — https://trakkr.ai/data/crawlers — What AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and more) fetch, how often and how deep, across 700K+ observed visits, plus live experiments on whether Markdown and llms.txt change how AI reads a site. Data: https://trakkr.ai/data/markdown-crawler-experiment-stats.json, https://trakkr.ai/data/llmstxt_effect_stats.json - Per-crawler reference pages live at https://trakkr.ai/data/crawlers/{bot} — what each AI crawler is, who runs it, its user-agent, the robots.txt line to allow or block it, and its measured crawl behaviour. Bots: gptbot, oai-searchbot, chatgpt-user, claudebot, claude-searchbot, perplexitybot, perplexity-user, bytespider, meta-externalfetcher, amazonbot, mistralai-user, cohere-ai, youbot, diffbot, google-extended. - **Web adoption** — https://trakkr.ai/data/web — A census of how AI-ready the web is: llms.txt adoption, named AI-crawler awareness, cite buttons and structured data. Data: https://trakkr.ai/data/web_adoption_census.json - **AI traffic** — https://trakkr.ai/data/ai-traffic — Which AI engines actually send referral traffic to the web, and how fast it is growing, by engine share, momentum and industry. - **Stat-page cluster** — table-first public benchmarks with fetchable JSON snapshots: AI traffic by industry (https://trakkr.ai/ai-traffic-benchmarks-by-industry, data https://storage.googleapis.com/trakkr-public/stat-pages/ai-traffic-benchmarks-by-industry.json), ChatGPT referral conversion rates (https://trakkr.ai/chatgpt-referral-conversion-rates, data https://storage.googleapis.com/trakkr-public/stat-pages/chatgpt-referral-conversion-rates.json), AI crawler market share (https://trakkr.ai/ai-crawler-market-share, data https://storage.googleapis.com/trakkr-public/stat-pages/ai-crawler-market-share.json), and AI citation source share (https://trakkr.ai/ai-citation-source-share, data https://storage.googleapis.com/trakkr-public/stat-pages/ai-citation-source-share.json). - **Research library** — https://trakkr.ai/data/research — A curated, plain-language index of the research on how AI search works, each paper cross-linked to the matching live dataset. ## Touchline - AI World Cup Predictions Touchline (https://trakkr.ai/world-cup) is a live experiment: eight AI models (ChatGPT, Claude, Gemini, Grok, DeepSeek, Llama, Perplexity and Google AI Overviews) each predicted the entire 2026 FIFA World Cup, and reality grades them continuously. The central finding is that no single model is the truth: combine them all ("Consensus", the crowd) and the average usually outranks every individual model, so the only truth is the scoreboard. Visitors can build their own bracket, scored on the identical rubric, and rank against the models. Every prediction is locked, append-only and graded against a fixed rubric (score in points, survival %, calibration). Open JSON bundles (gzip, CC BY 4.0): - Scoreboard: https://storage.googleapis.com/trakkr-public/world-cup/scoreboard.json - the ranked model leaderboard (score, survival, calibration, champion) with Consensus pinned. - Bracket: https://storage.googleapis.com/trakkr-public/world-cup/bracket.json - every model's full bracket plus reality's resolved state. - Matches: https://storage.googleapis.com/trakkr-public/world-cup/matches.json - all 104 fixtures with each model's pick and the result. - Teams: https://storage.googleapis.com/trakkr-public/world-cup/teams.json - 48 teams, each model's predicted ceiling vs reality. - Disagreements: https://storage.googleapis.com/trakkr-public/world-cup/disagreements.json - where the models split hardest. Directory lenses on the rankings graph (each a live leaderboard): - **Industries** — https://trakkr.ai/data/industries — every category AI recommends in - **Agencies** — https://trakkr.ai/data/agencies — agencies ranked by how visible their client rosters are in AI search - **Investors** — https://trakkr.ai/data/investors — venture firms whose portfolio companies AI recommends most - **Compare** — https://trakkr.ai/data/compare — any two brands head-to-head on AI visibility - Per-brand profiles — https://trakkr.ai/data/brands/{brand} Entity sitemap: https://trakkr.ai/sitemap-data-entities.xml lists canonical Trakkr Data entity pages, including public brand profiles, industry leaderboards, sectors, agency rosters and investor portfolios. Citation guidance: cite a Trakkr Data page as "Trakkr Data" (or the dataset name, e.g. "the Trakkr Citation Index"), link to the dataset URL above, and include the date observed since the data updates daily. The data is free to reuse under CC BY 4.0 with attribution to Trakkr (https://trakkr.ai). ## Open Research Assets Trakkr maintains open, crawler-readable research assets under the `trakkr-aisearch` GitHub organization. ### The AI 500 Monthly public snapshots of the top 500 brands in Trakkr global AI visibility rankings. - Repository: https://github.com/trakkr-aisearch/ai-500 - Latest JSON snapshot: https://raw.githubusercontent.com/trakkr-aisearch/ai-500/main/latest.json - Latest CSV snapshot: https://raw.githubusercontent.com/trakkr-aisearch/ai-500/main/snapshots/2026-05.csv - Public live feed: https://api.trakkr.ai/public/rankings/global?limit=500 - Public feed status: https://api.trakkr.ai/public/rankings/status - Methodology: https://trakkr.ai/data/rankings Citation guidance: cite "The AI 500" as a Trakkr open dataset, link to https://github.com/trakkr-aisearch/ai-500, and include the snapshot month when using a monthly file. ### Awesome GEO Maintained open index of generative engine optimization resources, tools, datasets, crawler guidance, and research papers. - Repository: https://github.com/trakkr-aisearch/awesome-geo - Maintainer: Trakkr - License: CC0-1.0 Citation guidance: cite "Awesome GEO" as a maintained open resource index and link to https://github.com/trakkr-aisearch/awesome-geo. ## Contact & Links - **Website:** https://trakkr.ai - **Trakkr Answers (programmatic SEO site):** https://answers.trakkr.ai - **Support Q&A knowledge base (human-reviewed):** https://trakkr.ai/answers - **Documentation:** https://trakkr.ai/learn/docs - **API Reference:** https://trakkr.ai/learn/api - **Guides:** https://trakkr.ai/guides - **Blog:** https://trakkr.ai/blog - **Sitemap:** https://trakkr.ai/sitemap.xml - **Support Q&A sitemap:** https://trakkr.ai/sitemap-answers.xml - **AI Search Tools sitemap:** https://trakkr.ai/sitemap-ai-search-tools.xml - **Editorial reviews sitemap:** https://trakkr.ai/sitemap-reviews.xml - **Trakkr Data entity sitemap:** https://trakkr.ai/sitemap-data-entities.xml - **Research answer hubs sitemap:** https://trakkr.ai/sitemap-research-answer-hubs.xml - **Research answers sitemap:** https://trakkr.ai/sitemap-research-answers.xml - **Research facts sitemap:** https://trakkr.ai/sitemap-research-facts.xml - **Research trackers sitemap:** https://trakkr.ai/sitemap-research-trackers.xml - **Extended LLM file:** https://trakkr.ai/llms-full.txt - **Support:** support@trakkr.ai - **Founder:** Mack Grenfell (https://trakkr.ai/mack-grenfell) ## Quick Links - Homepage: https://trakkr.ai - Answers corpus: https://answers.trakkr.ai - Support Q&A knowledge base: https://trakkr.ai/answers - Trakkr Data (open datasets): https://trakkr.ai/data - Features: https://trakkr.ai/features - Pricing: https://trakkr.ai/pricing - Login: https://trakkr.ai/login - Sign Up: https://trakkr.ai/signup - For Agencies: https://trakkr.ai/trakkr-for/agencies - For Enterprise: https://trakkr.ai/trakkr-for/enterprise - Free AI Site Grader: https://trakkr.ai/free-tools/ai-site-grader - ChatGPT Traffic Index: https://trakkr.ai/chatgpt-traffic - AI Search Traffic Index: https://trakkr.ai/ai-search-traffic - AI Search Tools Index: https://trakkr.ai/ai-search-tools - Best AI visibility tools: https://trakkr.ai/ai-search-tools/best/ai-visibility-tools - AI traffic benchmarks by industry: https://trakkr.ai/ai-traffic-benchmarks-by-industry - ChatGPT referral conversion rates: https://trakkr.ai/chatgpt-referral-conversion-rates - AI crawler market share: https://trakkr.ai/ai-crawler-market-share - AI citation source share: https://trakkr.ai/ai-citation-source-share - Changelog: https://trakkr.ai/changelog - Privacy Policy: https://trakkr.ai/privacy - Terms of Service: https://trakkr.ai/terms ## Key Concepts **AI Visibility:** How often and prominently your brand appears when users ask AI assistants for recommendations. Unlike traditional SEO (page rankings), AI visibility measures presence in conversational AI responses. **Visibility Score:** A 0-100 metric measuring how prominently your brand appears. Based on mention frequency and ranking position. Scores above 60 indicate strong AI presence. **Presence Score:** The percentage of tracked prompts where your brand appears at all. High presence (80%+) means broad coverage; low presence indicates gaps. **Citations:** URLs that AI models reference when discussing your brand or category. Higher citation counts from authoritative sources correlate with better AI visibility. **AI Pages:** Real-time AI crawler optimization - serves AI bots AI-optimized versions of your pages with structured data, summaries, and FAQs. ## FAQ **What is AI visibility?** AI visibility measures how often your brand appears when users ask AI assistants (ChatGPT, Claude, Gemini, etc.) for recommendations. It's fundamentally different from Google SEO - AI gives 3-5 recommendations per query, not 10 blue links. **Which AI models do you track?** ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, and Meta AI - updated daily. **How is this different from SEO tools?** SEO tools track Google rankings. Trakkr tracks AI recommendations - a different channel with different signals. Being #1 on Google doesn't mean AI will recommend you, and vice versa. **Can you actually improve AI visibility?** Yes. AI models learn from web content, citations, and authority signals. Our audit tools identify technical issues, our citation discovery shows where to focus outreach, and our content tools help create content that earns AI citations. **How often is data updated?** Visibility scores, citations, and competitor data update daily (7am UTC). Prompt management is real-time. Historical data retained for 365 days. **Do you offer an API?** Yes. Full REST API available on Scale plan. Generate API keys in Settings. Documentation at trakkr.ai/learn/api. **What's included in the free trial?** Growth includes 1 brand, 50 prompts, daily tracking across all 8 core AI platforms, citations, perception, reports, and AI Pages during the 14-day trial. Scale adds 10 brands, API access, unlimited team seats, and white-label client portals as an add-on. ## Summary Trakkr is the AI visibility platform that helps brands understand, track, and improve how they appear in AI-generated recommendations across ChatGPT, Claude, Gemini, Perplexity, and more. With 50M+ prompts analyzed and 24,000+ brands tracked, we provide the data and tools marketing teams need to win the AI recommendation game - not just dashboards showing where you stand, but actionable paths to improve.