# Only 13.2% of brands are very stable | Trakkr Research

Canonical URL: https://trakkr.ai/trakkr-research/citation-decay/facts/only-thirteen-percent-of-brands-are-very-stable
Published: 2026-03-30
Last updated: 2026-03-30
Author: Mack Grenfell

An analysis of brand stability within AI citations reveals that a small minority of brands maintain consistent visibility over time.

## Methodology

Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.

## Claim

Only 13.2% of brands in the stability analysis qualify as very stable.

## Why it matters

Strategists and operators must recognize that consistency itself functions as a competitive moat in AI search. Because only a fraction of brands maintain stable citation rates, optimizing for sustained presence rather than temporary spikes offers a distinct structural advantage.

## Supporting metrics

| Metric | Value | Context |
| --- | --- | --- |
| Very stable brands | 13.2% | Only a small minority stay consistently present. |

## Related pages

Continue through the same study cluster.

- [is ai visibility more volatile than traditional search rankings](https://trakkr.ai/trakkr-research/citation-decay/answers/is-ai-visibility-more-volatile-than-traditional-search-rankings) - Related answer page
- [what is the right refresh cadence if citations decay this fast](https://trakkr.ai/trakkr-research/citation-decay/answers/what-is-the-right-refresh-cadence-if-citations-decay-this-fast) - Related answer page
- [visibility stability tracker](https://trakkr.ai/trakkr-research/citation-decay/trackers/visibility-stability-tracker) - Related tracker page

## Data And Sources

- [The Half-Life of AI Citations](https://trakkr.ai/trakkr-research/citation-decay) - Flagship study behind this page
- [Page JSON](https://trakkr.ai/data/research-answers/citation-decay/facts/only-thirteen-percent-of-brands-are-very-stable.json) - Machine-readable companion file