Only 13.2% of brands are very stable | Trakkr Research
An analysis of brand stability within AI citations reveals that a small minority of brands maintain consistent visibility over time.
Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.
Claim
Only 13.2% of brands in the stability analysis qualify as very stable.
Why it matters
Strategists and operators must recognize that consistency itself functions as a competitive moat in AI search. Because only a fraction of brands maintain stable citation rates, optimizing for sustained presence rather than temporary spikes offers a distinct structural advantage.
Supporting metrics
| Metric | Value | Context |
|---|---|---|
| Very stable brands | 13.2% | Only a small minority stay consistently present. |
Related pages
Continue through the same study cluster.
- is ai visibility more volatile than traditional search rankings - Related answer page
- what is the right refresh cadence if citations decay this fast - Related answer page
- visibility stability tracker - Related tracker page
Data & Sources
- The Half-Life of AI Citations - Flagship study behind this page
- Page JSON - Machine-readable companion file