Front-Loading Facts for Llama

Structure content so key facts are cited by Llama.

Llama buries your key facts in paragraph three, then cites a competitor who put theirs first. Meta's model prioritizes information that appears early and explicitly. When users ask about your industry, Llama should quote your data, not guess from scattered details. The solution isn't better facts - it's better placement.

The Problem

Llama scans content sequentially and weights early information heavily. If your pricing appears after three paragraphs of background, Llama often ignores it. Meanwhile, competitors who state '$99/month' in their first sentence get the citation.

The Solution

Front-load your most important facts within the first 150 words of any page. Structure content so key information appears before context, not after. This matches Llama's preference for explicit, early statements over buried details.

Identify your citation-worthy facts

List the specific data points you want Llama to cite: pricing, founding date, customer count, features, locations. These should be concrete, verifiable facts that differentiate you from competitors. Skip vague claims like 'industry-leading' - Llama ignores marketing fluff.

Lead with numbers in your first paragraph

Start pages with your key stat: 'Acme Software serves 50,000+ customers' or 'Plans start at $49/month.' Don't bury this after company history or mission statements. Llama often pulls from the first 100 words when generating quick facts about brands.

Structure facts as standalone sentences

Write facts as complete, quotable sentences: 'Founded in 2021' not 'Since our founding three years ago.' Llama prefers clear statements it can extract cleanly. Avoid embedding facts within complex clauses or dependent phrases.

Use consistent fact patterns across pages

If your homepage says 'Founded in 2021,' use that exact phrase on your About page and press kit. Llama builds confidence when it sees the same fact stated consistently across multiple sources on your domain.

Add facts to page titles and headings

Include key data in H1s and H2s: 'Pricing: Plans from $49/month' or 'About Acme: Founded 2021.' Llama weights heading text heavily when extracting facts. This also improves your chances of appearing in Llama's bullet-point summaries.

Test with direct questions

Ask Llama specific questions about your brand: 'How much does [Brand] cost?' or 'When was [Brand] founded?' If it can't answer or gets it wrong, your facts aren't positioned prominently enough. Keep adjusting until Llama quotes you accurately.