Trakkr docs
Everything you need to track and improve your brand's visibility in AI answers. Start with the Quick Start guide, then open a feature guide when you need it.
Product capabilities, in plain English
These are the core objects Trakkr measures and the practical job each one does.
- AI visibility
- Whether, where, and how your brand appears in answers to the prompts you track. Outcome: Compare performance over time, by AI model, and against competitors.
- Prompts
- The buyer questions Trakkr asks AI models on a recurring schedule. Outcome: Measure the exact searches that matter to your brand instead of relying on a broad traffic estimate.
- Citations
- The URLs an AI model returns as sources for an answer. Outcome: Find the pages and publishers models trust, then spot sources that cite competitors but not you.
- Perception
- How AI models describe your brand, organized into sentiment, themes, and attributes. Outcome: See whether the positioning in AI answers matches the position you want buyers to hear.
- Pages
- A view of each URL as it moves from available to reached, understood, relevant, selected, and visited. Outcome: Identify the stage blocking a page and focus work on the next useful fix.
- Actions and Results
- A queue of recommended work, kept separate from the measured result that follows it. Outcome: Move from evidence to a concrete next step, then check whether the tracked metric moved.
Start here
Feature Guides
Prompts
Choose the questions that matter and see who wins them.
Ask around 500 generated questions about your category once each, then promote the ones worth watching onto your tracked prompts.
Run one question against the assistants, then read a single brief that says why the answer looks the way it does and what would change it.
Visibility
Where AI learns about you, who it prefers, and what it says.
Who AI names alongside your brand when it answers your prompts. How the list is built, what each view compares, and what to do when you are losing.
How AI describes your brand, in the models' own words and on twenty scored dimensions, refreshed weekly against five competitors you choose.
Check whether ChatGPT, Claude, and Gemini tell buyers the truth about your brand, and read the receipt behind every verdict.
Traffic
Crawlers reading your site and people arriving from AI answers.
The two Traffic pages: Crawlers records AI bots reading your site, Visitors records humans who arrive from an AI answer.
Read AI referral sessions from your connected Google Analytics property: sources, landing pages, conversions, revenue, traffic settings and limits.
Read AI crawler requests by page and purpose, check access with robots and response evidence, and compare crawls against citations and referrals.
Actions
Find the page to fix, do the work, then measure what it earned.
See whether AI can reach, read, cite and send people to each page that matters to your brand, one URL at a time.
One queue for the work AI visibility needs: what needs your call, what you committed to this week, what is suggested, and what is measuring.
How Trakkr measures shipped work against a frozen before-and-after window, and reports wins, misses and gaps without claiming causation.
Growth
Content, site fixes, AI Pages, Reddit, and standing automations.
Where Trakkr turns visibility gaps into articles: ideas, drafts, live articles, and campaigns, with publishing and citation tracking attached.
Scan your site for what stops AI reaching, reading, and quoting your pages, then work one ordered list of checks.
Serve AI crawlers a machine-readable version of each page. Same facts, restructured, with humans and search engines untouched.
Watch the subreddits your buyers read, score each thread for citation potential, and draft a reply you post yourself.
Work that runs without you, from a plain alert to a limited site change. The permission ladder, the canvas, exact rules, delivery, and replay.
Agent
Ask questions, investigate, and hand off work with approval.
An AI consultant that reads your brand's visibility data, investigates why numbers moved, and proposes changes you confirm in chat.
Integrations
Connect your site, your tools, and your reporting.
The hub at /integrate, where you connect Trakkr to your CMS, your edge, your analytics, and the tools your team already works in.
Connect the web properties Trakkr can read from and push fixes to. Sites are the writable layer underneath every brand.
Get Trakkr data out: the run history at /reports, scoped CSV, Google Sheets sync, Looker Studio, and the REST API.
REST endpoints, the MCP server, and an interactive playground for both.
Account, agency, and reference
Account
Brands, teammates, your plan, and every setting.
Agency
Run many brands, pitch prospects, and give clients their own portal.
Reference
Definitions, formulas, and answers.