How to Update Your Brand Details in Perplexity
Ensure Perplexity has your latest company information, pricing, and product details.
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- March 13, 2026
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Perplexity searches the web in real-time, then cites what it finds. That's good news: it's not stuck with old training data. The bad news: it'll confidently cite your outdated pricing from a forgotten blog post, or pull product specs from your 2022 announcement instead of your current features page. Since Perplexity ranks sources on the fly, you need to make sure the right information wins.
The Problem
Perplexity crawls the web live for every query. It doesn't know which of your pages has the most current information. If your old product launch blog ranks higher than your features page, that's what users see. Unlike ChatGPT's static training, Perplexity's citations change based on what's most visible today.
The Solution
You control what Perplexity finds by controlling what you publish and how search engines see it. The key is making your current information more authoritative and accessible than outdated content. Since Perplexity favors recent, well-structured sources, strategic updates can fix most accuracy problems within days.
Test what Perplexity currently says about your brand
Ask specific questions: 'What is [Brand]'s pricing?', 'What are [Brand]'s main features?', 'Who is [Brand]'s CEO?' Screenshot the responses and note which sources it cites. Pay attention to dates on the citations - old content often outranks new content simply because it has more backlinks.
Update your primary web pages with explicit details
Rewrite your About page, pricing page, and product pages to state facts directly. Instead of 'competitive pricing,' write '$49/month.' Instead of 'experienced team,' write 'founded in 2021 by former Google engineers.' Add 'Last updated' dates prominently. Use headers that match common queries.
Optimize your most important pages for search visibility
Add structured data markup to your key pages. Update page titles to include current year and key terms. Internal link to these pages from your homepage and blog. The goal is making your authoritative pages rank higher than old announcements or third-party coverage.
Publish fresh content that reinforces current information
Write blog posts that naturally mention your current pricing, features, or team size. Press releases work well too. The content doesn't need to be groundbreaking - even a 'Year in Review' post establishes current facts with recent publication dates.
Remove or redirect outdated content you control
Find old blog posts, press releases, or product pages that contain wrong information. Either update them with current facts or redirect them to current pages. Don't just delete - that creates 404s. Use 301 redirects to preserve any SEO value while sending visitors to accurate information.
Update external profiles and directories
Refresh your Crunchbase, LinkedIn company page, Google Business Profile, and industry directory listings. These high-authority sources often rank well in Perplexity results. Make sure key facts like founding date, employee count, and funding status are current.
Monitor results and iterate weekly
Check the same queries weekly. Perplexity's real-time search means changes can appear within days, unlike ChatGPT's months-long lag. When you see improvements, note which sources are now being cited. This tells you what's working and what needs more attention.
Frequently Asked Questions
How quickly will Perplexity show updated information?
Usually within 24-48 hours if your updated pages get indexed by search engines. Perplexity searches the web live, so it's much faster than ChatGPT's training data updates. Submit updated pages to Google Search Console to speed up the process.
Why does Perplexity cite old information instead of new?
Perplexity ranks sources based on authority and relevance, not just recency. An old blog post with many backlinks might outrank your updated features page. Focus on making your current information more authoritative through better SEO and internal linking.
Can I contact Perplexity to fix wrong information?
No, Perplexity doesn't offer manual corrections. Since it searches the web in real-time, your path is improving what it finds through better content and SEO. Focus on making accurate information more visible and authoritative.
Which sources does Perplexity trust most?
Perplexity favors authoritative domains like news sites, Wikipedia, and official company websites. It also likes recent content with clear structure. Your own website carries weight, but external validation from trusted sources helps credibility.
Should I delete old blog posts with outdated information?
Don't delete - redirect. Use 301 redirects to send old URLs to current pages with accurate information. This preserves any SEO value while ensuring visitors and Perplexity find correct details. Deleting creates 404s that don't help anyone.