Industry leaderboard
at home lab testing
The 19 brands AI engines recommend most in at home lab testing, ranked by cross-model visibility — led by 23andMe, Everlywell, Ancestry. Open, daily-updated...
- Brands ranked
- 19
- Category average
- 40.3
- Category leader
- 23andMe
- Updated
- daily
Brands AI recommends here
- 23andMe: rank #1, visibility 100.0, average position 1.0.
- Everlywell: rank #2, visibility 97.8, average position 1.3.
- Ancestry: rank #3, visibility 91.3, average position 2.0.
- LetsGetChecked: rank #4, visibility 85.2, average position 2.3.
- MyHeritage DNA: rank #5, visibility 64.0, average position 3.0.
- Thorne Research: rank #6, visibility 49.0, average position 4.0.
- Quest Diagnostics: rank #7, visibility 49.0, average position 4.0.
- FamilyTreeDNA: rank #8, visibility 49.0, average position 4.0.
- Labcorp: rank #9, visibility 30.3, average position 5.5.
- Nurx: rank #10, visibility 25.0, average position 6.0.
- ZRT Laboratory: rank #11, visibility 25.0, average position 6.0.
- Living DNA: rank #12, visibility 25.0, average position 6.0.
Methodology
Trakkr Data measures how AI engines recommend, cite and describe brands across tracked prompts and public crawl observations. Entity pages update daily and are published as open datasets for crawler-readable citation and comparison.