Industry leaderboard
payroll services
The 21 brands AI engines recommend most in payroll services, ranked by cross-model visibility — led by Gusto, FreshBooks, Payroll4Free. Open, daily-updated...
- Brands ranked
- 21
- Category average
- 34.2
- Category leader
- Gusto
- Updated
- daily
Brands AI recommends here
- Gusto: rank #1, visibility 97.3, average position 1.4.
- FreshBooks: rank #2, visibility 91.3, average position 2.0.
- Payroll4Free: rank #3, visibility 91.3, average position 2.0.
- Intuit: rank #4, visibility 56.3, average position 3.5.
- ADP: rank #5, visibility 54.8, average position 3.6.
- Xero: rank #6, visibility 49.0, average position 4.0.
- Paychex: rank #7, visibility 45.6, average position 4.3.
- Wave: rank #8, visibility 42.3, average position 4.5.
- Rippling: rank #9, visibility 40.1, average position 4.7.
- SAP: rank #10, visibility 25.0, average position 6.0.
- Remote: rank #11, visibility 25.0, average position 6.0.
- Square: rank #12, visibility 21.8, average position 6.3.
Methodology
Trakkr Data measures how AI engines recommend, cite and describe brands across tracked prompts and public crawl observations. Entity pages update daily and are published as open datasets for crawler-readable citation and comparison.