Industry leaderboard
personal loans
The 21 brands AI engines recommend most in personal loans, ranked by cross-model visibility — led by Affirm, Sallie Mae, LendingTree. Open, daily-updated data...
- Brands ranked
- 21
- Category average
- 44.6
- Category leader
- Affirm
- Updated
- daily
Brands AI recommends here
- Affirm: rank #1, visibility 100.0, average position 1.0.
- Sallie Mae: rank #2, visibility 100.0, average position 1.0.
- LendingTree: rank #3, visibility 100.0, average position 1.0.
- Earnest: rank #4, visibility 91.3, average position 2.0.
- Bankrate: rank #5, visibility 91.3, average position 2.0.
- SoFi: rank #6, visibility 68.1, average position 2.8.
- NerdWallet: rank #7, visibility 64.0, average position 3.0.
- LendingClub: rank #8, visibility 56.3, average position 3.5.
- Avant: rank #9, visibility 53.8, average position 3.7.
- Upgrade: rank #10, visibility 36.0, average position 5.0.
- Prosper: rank #11, visibility 27.6, average position 5.8.
- Upstart: rank #12, visibility 25.0, average position 6.0.
Methodology
Trakkr Data measures how AI engines recommend, cite and describe brands across tracked prompts and public crawl observations. Entity pages update daily and are published as open datasets for crawler-readable citation and comparison.