Industry leaderboard

personal loans

The 22 brands AI engines recommend most in personal loans, ranked by cross-model visibility — led by LendingTree, Bankrate, SoFi. Open, daily-updated data from...

Brands ranked
22
Category average
36.7
Category leader
LendingTree
Updated
daily

Brands AI recommends here

  1. LendingTree: rank #1, visibility 100.0, average position 1.0.
  2. Bankrate: rank #2, visibility 91.3, average position 2.0.
  3. SoFi: rank #3, visibility 88.1, average position 2.2.
  4. NerdWallet: rank #4, visibility 64.0, average position 3.0.
  5. LendingClub: rank #5, visibility 60.1, average position 3.3.
  6. Affirm: rank #6, visibility 49.0, average position 4.0.
  7. Avant: rank #7, visibility 44.4, average position 4.3.
  8. Upstart: rank #8, visibility 42.3, average position 4.5.
  9. Sallie Mae: rank #9, visibility 36.0, average position 5.0.
  10. Upgrade: rank #10, visibility 30.3, average position 5.5.
  11. Prosper: rank #11, visibility 25.0, average position 6.0.
  12. Discover: rank #12, visibility 25.0, average position 6.0.

Methodology

Trakkr Data measures how AI engines recommend, cite and describe brands across tracked prompts and public crawl observations. Entity pages update daily and are published as open datasets for crawler-readable citation and comparison.

Canonical page Public JSON feed Rankings