Industry leaderboard
student loans
The 17 brands AI engines recommend most in student loans, ranked by cross-model visibility — led by SoFi, Earnest, Laurel Road. Open, daily-updated data from...
- Brands ranked
- 17
- Category average
- 29.7
- Category leader
- SoFi
- Updated
- daily
Brands AI recommends here
- SoFi: rank #1, visibility 100.0, average position 1.0.
- Earnest: rank #2, visibility 85.2, average position 2.3.
- Laurel Road: rank #3, visibility 49.0, average position 4.0.
- CommonBond: rank #4, visibility 43.6, average position 4.4.
- SPLASH: rank #5, visibility 36.0, average position 5.0.
- Credible: rank #6, visibility 36.0, average position 5.0.
- Sallie Mae: rank #7, visibility 33.1, average position 5.3.
- LendKey: rank #8, visibility 32.1, average position 5.3.
- Discover it: rank #9, visibility 25.0, average position 6.0.
- College Ave: rank #10, visibility 18.8, average position 6.7.
- LightStream: rank #11, visibility 16.0, average position 7.0.
- Ascent: rank #12, visibility 9.0, average position 8.0.
Methodology
Trakkr Data measures how AI engines recommend, cite and describe brands across tracked prompts and public crawl observations. Entity pages update daily and are published as open datasets for crawler-readable citation and comparison.