Creating Your Content

This is where everything comes together. Your ideas. Your knowledge. Your voice. Your structure. All of it flows into the article creation process.

But let's be clear about something: Trakkr doesn't write content for you - it writes content with you. The AI generates drafts, suggests improvements, and handles the tedious parts. You provide the judgment, the expertise, and the final decisions.

This partnership is how you create content that's both efficient to produce and genuinely worth citing.

Two ways to create

There are two paths into content creation, depending on your needs:

Single articles

For one-off pieces - a blog post, a guide, a case study. You create a single article, work on it until it's ready, and publish.

Campaigns

For larger content initiatives - a series of related articles that share a theme. Campaigns help you plan, organize, and execute multi-piece content projects.

Both flows end in the same place: published content that earns citations. The difference is scope and organization.

Starting a single article

From the Ideas page

The most common path:

1. 1Browse your Ideas and find one worth pursuing
2. 2Click Generate on the idea card
3. 3Select a template (or use the suggested one)
4. 4Review the campaign settings that appear
5. 5Click Generate Article

The system creates an article draft that:

• Targets the query patterns from the idea
• Uses your knowledge base for unique claims
• Follows your writing style
• Applies the template structure

From Templates

If you already know what you want to write:

1. 1Go to Templates
2. 2Find the structure that fits your content
3. 3Click the template to preview it
4. 4Click Use Template
5. 5Configure the article settings
6. 6Generate

Blank start

Sometimes you just want to write:

1. 1Go to the Ideas or Templates page
2. 2Click New Article in the top right
3. 3Start from scratch with an empty editor

The generation process

When you generate an article, here's what happens:

1. Context gathering

The system assembles everything it knows:

• The target topic and query patterns
• Your knowledge base (data, claims, documents)
• Your writing style profile
• The template structure
• Competitor content on the same topic (for differentiation)

2. Outline creation

Before writing prose, the AI creates a structural outline:

• Main sections based on your template
• Subsections based on topic scope
• Placement for data points and citations
• FAQ questions based on related queries

3. Draft generation

Content is generated section by section:

• Each section draws from relevant knowledge
• Writing matches your style profile
• Facts are attributed to your sources
• Structure follows the template

4. Optimization pass

The draft is analyzed for:

• AI citability (can models extract useful information?)
• Structure clarity (are sections parseable?)
• Factual density (enough specific claims?)
• Voice consistency (does it sound like you?)

The result is a first draft that's typically 70-80% ready. Your job is the last 20-30%.

Reviewing generated content

No AI draft is perfect. Here's how to evaluate what you get:

What to expect

Good:

• Structure follows your template
• Knowledge base items are incorporated
• Tone approximates your style
• Content is factually grounded in your sources

May need work:

• Transitions between sections
• Nuance and expertise-level insight
• Brand-specific personality
• Very recent information
• Complex technical accuracy

The editing mindset

Think of the generated draft as a very capable junior writer's first attempt. They've done the research, followed the brief, and produced solid work. But it needs your expertise and judgment to become truly excellent.

Don't: Accept the draft as-is. Even good drafts benefit from your touch.

Don't: Rewrite everything from scratch. That defeats the purpose.

Do: Focus your editing where it matters most - expertise, nuance, and personality.

The editor experience

The article editor is where drafts become finished pieces.

Layout

The editor has three parts:

Left panel - Your knowledge base, filtered to show items relevant to the current article. Click any item to insert it.

Center - The main writing area. Rich text editing with formatting toolbar and Markdown shortcuts.

Right panel - The optimization panel. Shows your article's AI-readiness score and specific suggestions for improvement.

Working with the draft

Once generated, your draft appears in the editor. You can:

• Edit any text directly
• Reorder sections by dragging
• Delete sections that don't fit
• Add new sections manually
• Insert knowledge base items

AI assistance while editing

The AI doesn't disappear after generation. While editing:

Completions - Start typing and see suggestions for how to continue. Press Tab to accept.

Selection actions - Highlight text to see options:

• Expand (make longer with more detail)
• Simplify (make clearer)
• Rewrite (different approach, same meaning)

Regenerate sections - Not happy with a section? Right-click to regenerate just that part.

The optimization panel

As you write and edit, the optimization panel tracks your article's AI-readiness:

The score

A 0-100 score indicating how well-optimized your article is for AI citation. Higher is better.

Score components

Structure - Does your article have clear, parseable sections? Headers, lists, tables, and distinct paragraphs all help.

Citability - Does it contain specific, factual information worth citing? Data points, named experts, concrete claims.

Authority - Does it demonstrate expertise? Methodology, experience, credentials.

Clarity - Is information presented clearly? Readable prose, specific statements, avoiding vagueness.

Suggestions

Below the score, specific suggestions for improvement:

• "Add an FAQ section" - Click to insert a templated FAQ
• "Include data points about X" - Click to see relevant knowledge base items
• "Clarify the section on Y" - Click to highlight the problematic section

Campaigns: Multi-article projects

For larger content initiatives, campaigns help you plan and execute systematically.

Creating a campaign

1. 1From Ideas, select multiple related ideas (shift-click or check boxes)
2. 2Click Create Campaign
3. 3Name your campaign and set a description
4. 4Review the included ideas
5. 5Set a target timeline if desired

Campaign view

Your campaign page shows:

• All articles in the campaign
• Status of each (idea, draft, review, published)
• Overall progress
• Shared knowledge context

Why campaigns matter

Consistency - Articles in a campaign share context. Writing about "Nike running shoes" across multiple pieces? The second article knows what the first one said.

Organization - Track progress across multiple pieces without losing track.

Strategy - See your content plan as a cohesive whole, not scattered pieces.

After generation: The workflow

Review and edit

1. 1Read through the entire draft
2. 2Fix obvious errors and awkward phrasing
3. 3Add your expertise where the AI fell short
4. 4Insert additional knowledge base items as needed
5. 5Check the optimization panel for suggestions

Internal review (team workflows)

If you're on a team:

1. 1Set status to "Ready for Review"
2. 2Assign a reviewer
3. 3Reviewer adds comments and suggestions
4. 4Author addresses feedback
5. 5Reviewer approves

Publishing

When the article is ready:

Export options:

• Markdown (for static sites)
• HTML (for any CMS)
• Rich text (for Google Docs, Word)

Or copy the content directly to paste into your publishing platform.

Mark as published in Trakkr so the system can track its performance.

Tracking what happens next

Published articles aren't the end - they're the beginning.

Citation monitoring

Once published, Trakkr watches for your article appearing in AI responses. You'll see:

• Which prompts cite your content
• How often it appears
• What specifically gets cited

Impact on visibility

Your article's effect on your overall visibility scores:

• Did it close gaps in prompt coverage?
• Did it improve your position on target topics?
• How does it compare to competing content?

The feedback loop

This data flows back into Ideas:

• Content that worked generates similar ideas
• Gaps that persist generate new opportunities
• Successful patterns inform future templates

The more you publish, the smarter the system gets about what works for your brand.

Common questions

How much should I edit?

Varies. Some drafts are 90% there, some are 60%. Budget time for editing, but don't feel obligated to rewrite everything. Focus your energy on the parts where your expertise matters most.

What if the draft misses the point?

Regenerate. If the first attempt doesn't capture what you wanted, try regenerating with different settings or a different template. The AI doesn't always get it right on the first try.

Can I write without generating first?

Yes. The editor works as a traditional writing tool too. You just won't have AI assistance unless you request it section by section.

How long does generation take?

Usually 30-60 seconds for a full article. Longer pieces may take slightly more time.

What about plagiarism?

Generated content is original. It's not copying from sources - it's synthesizing your knowledge and structure into new prose. That said, always review for any passages that seem too close to source material.

What you've learned

Through this Create Content section, you've seen:

1. 1Ideas - How to find content opportunities based on visibility gaps
2. 2Knowledge - How to build unique assets that make content citable
3. 3Voice - How to teach AI your writing style
4. 4Templates - How to structure content for AI parseability
5. 5Articles - How to generate, edit, and publish

This is the content creation flywheel. The more you use it, the more your visibility improves, and the more refined the opportunities become.

Next: Optimizing existing pages

Already have pages published? The Optimize feature audits any URL for AI visibility and tells you exactly how to improve it.