Integrations

Trakkr works best when it is connected to the tools your team already uses. Integrations let you push visibility data, alerts, and reports to Slack, Notion, Google Sheets, and anywhere else via webhooks.

The Integrations hub

Navigate to Integrations in the sidebar (or Settings then Integrations) to see all available connections. Each integration shows:

• The service name and logo
• Connection status (connected or not)
• When it was last used
• A setup or configure button

Available integrations

Communication

Slack - Post workflow alerts, weekly summaries, and competitive intelligence to Slack channels.

• Connects via OAuth (authorize once, then select channels)
• Supports rich message formatting with charts and data
• Used by Workflows to send automated notifications

Microsoft Teams - Same capabilities as Slack, for Teams environments.

• Connects via incoming webhook URL
• Supports card-format messages

Email - Built-in, no setup required. Send alerts, reports, and digests to any email address.

Data

Google Sheets - Push visibility data to spreadsheets automatically.

• Connects via OAuth
• Select which sheet and range to update
• Useful for custom reporting and stakeholder dashboards
• Can be triggered by Workflows on a schedule

Looker Studio - Build reusable BI dashboards with live Trakkr data. Requires the Scale plan.

• Connects via personal API key (not OAuth)
• 11 datasets covering visibility, citations, competitors, and perception
• Native date range support and automatic data refresh
• Ideal for stakeholder reporting and cross-brand analysis
• See the full Looker Studio guide for setup and dataset details

Notion - Create pages in your Notion workspace from Trakkr data.

• Connects via OAuth
• Select target database
• Useful for content planning and task tracking

Developer

Webhooks - Send data to any URL when events occur.

• Configure endpoint URL, HTTP method, and authentication
• Supports Bearer, Basic, and API Key auth
• Custom headers and payload mapping
• Delivery logs for debugging

API Keys - Generate personal API keys for programmatic access to your Trakkr data. See the API docs for details.

Setting up an integration

Most integrations follow the same pattern:

1. 1Click the integration card in the hub
2. 2Authorize access (OAuth) or enter credentials (webhook URL, API key)
3. 3Configure settings (which channel, which sheet, etc.)
4. 4Test the connection
5. 5Use it in Workflows or other features

Testing connections

After setup, always test your integration:

• Click Test Connection on the integration card
• A test message or data push is sent
• Verify it arrived at the destination
• If it fails, check credentials and permissions

Managing integrations

Viewing logs

For webhook and data integrations, click View Logs to see delivery history:

• Timestamp of each delivery
• HTTP status code
• Payload sent
• Any error messages

This is essential for debugging failed deliveries.

Reconnecting

If an integration stops working (expired tokens, changed permissions), click Reconnect to re-authorize.

Disconnecting

To remove an integration:

1. 1Click the integration card
2. 2Click Disconnect
3. 3Confirm the removal

Using integrations with Workflows

Integrations are most powerful when combined with Workflows. For example:

• Visibility drops then Slack alert to #brand-monitoring
• Weekly research completes then Google Sheets update with latest scores
• New citation found then Notion page created in your content backlog
• Competitor overtakes you then Webhook to your internal dashboard

Set up the integration first, then reference it when configuring workflow actions.

Next up