Perception
Understand how AI perceives your brand across key dimensions.
- See how AI describes your brand across 20 perception dimensions
- Understand your strengths and weaknesses in AI's eyes
- Compare your perception against competitors
- Set goals and track improvement over time
Visibility tells you whether AI mentions your brand. Perception tells you how AI describes you when it does.
Is your brand seen as innovative or traditional? Premium or budget-friendly? Trustworthy or risky? Perception intelligence gives you these answers.
What is Perception?
When AI mentions your brand, it doesn't just say your name. It provides context, makes comparisons, and expresses opinions. This creates a perception of your brand in users' minds.
Trakkr analyzes AI responses to measure how your brand is perceived across 20 dimensions, grouped into 5 categories.
The 5 perception categories
Trust & Credibility
TrustAre you seen as reliable, secure, and established?
Quality & Value
QualityHow does AI rate your product quality and value proposition?
Innovation & Tech
InnovationAre you perceived as cutting-edge or traditional?
Customer Experience
ExperienceWhat does AI say about using your product?
Market Position
PositionHow are you positioned relative to alternatives?
Each category contains 4 specific dimensions, giving you granular insight into exactly how AI sees you.
Setup wizard
If you're new to Perception, a setup wizard guides you through:
- 1Brand positioning - How do you want to be perceived?
- 2Key attributes - What matters most for your brand?
- 3Competitor selection - Who to compare against?
- 4Goal setting - What scores are you targeting?
This configuration helps Trakkr provide relevant recommendations.
Five tabs
Perception is organized into five tabs, accessible via the tab bar at the top of the page:
Overview
Hero metrics, category scores, radar chart, trend chart, and brand narrative at a glance.
Competitors
Score matrix, metric trends, and head-to-head comparison against tracked competitors.
Story
AI-generated narrative, semantic DNA, use cases, gaps, and source influence.
Goals
Set perception targets and track progress toward them with forecasts.
Narratives
Monitor specific topics across AI models and track corrective messaging penetration.
Why perception matters
Brand positioning: Are you being positioned how you want? If you're a premium brand but AI describes you as "budget-friendly," that's a problem.
Competitive differentiation: Where are you perceived differently from competitors? These are your positioning opportunities.
Content strategy: Low scores tell you what topics to address in your content.
Sales enablement: Understand objections before they arise. If AI says you're "complex," simplify your messaging.
Key metrics
| Metric | What it measures |
|---|---|
| Overall perception | Weighted average across all dimensions |
| Rank | Your position among tracked competitors |
| 7-day change | Short-term momentum |
| Category scores | Individual scores across the 5 perception categories |
| Trend | Is perception improving or declining? |
Plan requirements
| Plan | Access |
|---|---|
| Free | Preview only |
| Growth | Full access (all 5 tabs) |
| Scale | Full access + competitive perception |
Client portal users see the Overview tab only.
Next steps
Ready to explore your perception data? Start with the Overview for the complete picture.
Overview
Your perception score, category breakdown, and trend chart.
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