The AI 500 Track any brand's AI visibility in real-time

H&M

AI visibility across 8 industries, with 10 mentions in live AI answers.

Global rank #127·B2C·Global·Global score: 86.2·Mentions: 10·Last updated May 1Live

Why AI recommends H&M

Brand snapshot

Track H&M's visibility in AI search. See how often ChatGPT, Claude, Gemini, and Perplexity recommend H&M when users ask related questions.

Industry

Score

Mentions

Avg Rank

1 mention · avg pos 1.0

2 mentions · avg pos 2.0

1 mention · avg pos 2.0

1 mention · avg pos 4.0

1 mention · avg pos 5.0

1 mention · avg pos 7.0

1 mention · avg pos 7.0

2 mentions · avg pos 8.0

Track H&M in Trakkr

Monitor H&M's AI visibility, competitor movement, and ranking shifts from one place.

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Model coverage

ChatGPT

82%

Claude

99%

Gemini

84%

Perplexity

68%

How AI talks about this brand

AI-driven product design, assortment optimization, and demand forecasting underpin H&M's fast-fashion operations and inventory management across global markets.
Sustainability-focused AI initiatives, including supply chain transparency and waste reduction analytics, differentiate H&M in a crowded consumer apparel space and fuel brand visibility in AI discourse.
Recent moves toward omnichannel experiences, robotics in logistics, and generative content for marketing bolster H&M's presence in AI-enabled retail conversations.

H&M vs Competitors

See how H&M compares to other brands in Leggings Brands

View competitors in Leggings Brands

T-Shirt Brands Hats & Caps

How Trakkr measures AI visibility

Use the methodology page to understand how H&M is scored, and use llms.txt to see the preferred crawl path into the rankings corpus.

Read methodology View llms.txt