Citations
The sources AI answers cite most. Every URL the models lean on, aggregated across ChatGPT, Gemini, Perplexity and more, then ranked by domain with category, query intent, freshness and trend.
Citation activity
New source links logged per day across the brands we track.
The most-cited sources
Every domain AI answers reach for, ranked by total citations. Search across all sources or filter by type.
Where AI gets its answers
Named source types by share of citations, paired with how fresh each one's links are.
How long a citation lasts
Getting cited is only half of it. Here’s how fast a source link fades once it appears — and how quickly a brand’s whole footprint halves.
Most source links show up in a single answer, then never come back.
Survival curve
Of every 100 citations, how many are still live N days later — only about 23 in 100 last two weeks.
The sources that stick
Domains whose citations last longest, by average lifespan in days.
Here today, gone tomorrow
High-volume domains whose citations rarely survive past the day they first appear.
instagram.comWhat people ask
The shape of the questions behind the citations, and where each kind pulls its sources from.
What earns a citation
Signals that move a page's odds of being the source AI quotes.
Multipliers are relative to the average page. Numbered listicles and the current year both signal the kind of fresh, scannable content AI prefers to quote.
What a cited page looks likeBuilt from the source links AI returns across the brands Trakkr tracks, normalised to domains, categorised and recounted nightly. Shares are of all tracked citations. Freshness measures the portion of a type's citations that point to content under 60 days old.