Outreach

You've found citation gaps. Now what? The Outreach view helps you turn opportunities into action by prioritizing sources and tracking your outreach efforts.

The outreach queue

Sources are ranked by potential impact:

The algorithm surfaces sources where outreach is most likely to improve your visibility.

Source cards

Each source shows:

Contact information

• Website URL
• Editorial contact (when available)
• Social profiles
• Submission guidelines link

Gap analysis

• Which competitors are cited
• Which prompts trigger this source
• Your current status

Outreach status

• Not contacted
• Contacted (with date)
• Follow-up needed
• Won (you're now cited)
• Declined

Prioritization strategies

Different strategies for different goals:

Quick wins

Filter to sources with:

• Medium authority (easier to get coverage)
• One competitor only (less competitive)
• Recent content (more likely to update)

High impact

Filter to sources with:

• High authority (DA 70+)
• Multiple competitors cited
• Strong relevance to your category

Defensive

Filter to sources where:

• You're cited but competitors aren't
• Protect your exclusive coverage

Tracking outreach

Update status as you make progress:

1. 1Mark as contacted - Log when you reach out
2. 2Set follow-up date - Reminder to check back
3. 3Add notes - Track conversation details
4. 4Update outcome - Did they add you? Decline?

This keeps your team aligned and prevents duplicate outreach.

Outreach best practices

Personalize your approach. Reference specific content on their site. Show you've done your homework.

Offer value first. Don't just ask to be included. Offer an exclusive quote, data point, or expert perspective.

Be patient. Editorial processes take time. Follow up once, then move on.

Track what works. Note which approaches succeed. Refine your strategy over time.

Measuring success

Track these metrics over time:

Run research after successful outreach to verify your new citations are appearing in AI responses.

Next steps