Research
Discover which prompts to track by analyzing hundreds of questions in your market.
- Discover prompts you should be tracking
- See where you appear (and where you don't)
- Find gaps where competitors win but you're missing
- Add promising prompts to your tracking list
Research is Trakkr's prompt discovery tool. Instead of guessing which prompts matter, Research analyzes ~500 questions in your market and shows you exactly where you stand.
Running Research
- 1Go to the Research page
- 2Click Run Research
- 3Wait about 2 minutes
That's it. Trakkr generates relevant prompts based on your brand, industry, and competitors, then runs them across AI models and analyzes the results.
Reading results
The summary
At the top, you'll see:
| Metric | What it means |
|---|---|
| Prompts Analyzed | Total questions in the research |
| Your Visibility | % of prompts where you appeared |
| Top Competitors | Who shows up most often |
The insights panel
The collapsible panel surfaces key findings:
- Top Opportunities - Prompts where you could appear but don't
- Strong Performance - Where you're winning
- Competitor Wins - Where others beat you
These are your starting points for action.
The results table
Each row is a prompt that was analyzed.
| Column | What it shows |
|---|---|
| Prompt | The question |
| Position | Your rank (1st, 2nd, etc.) or "Missing" |
| Volume | How often this question is asked |
| Competitors | Who else appeared |
Position badges
Position is color-coded for quick scanning:
| Badge | Meaning |
|---|---|
| 1 (green) | You're the top recommendation |
| 2-3 (blue) | Top 3, strong position |
| 4-5 (yellow) | Appearing but not prominent |
| 6+ (gray) | Mentioned but buried |
| - (empty) | Not mentioned at all |
Filter tabs
Use tabs to focus on what matters:
All - Every prompt in the research
Top 3 - Prompts where you rank 1st, 2nd, or 3rd
Close - Prompts where you're almost in the top positions (4th-5th) - these are your near wins
Missing - Prompts where you don't appear at all - these are your gaps
Adding prompts to tracking
Found a prompt worth monitoring ongoing? Add it to your tracking:
- 1Click the + button on any prompt row
- 2The prompt is added to your active Prompts list
- 3An undo toast appears if you change your mind
You can also bulk-add: select multiple prompts, then click Add Selected.
Which prompts to add
Focus on prompts where:
You're close but not winning - Position 4-5, room to improve with effort
Competitors win, you're missing - Clear gaps to close
High relevance to your business - Even if you're not appearing yet
Don't add everything. Be selective. Quality over quantity.
Research vs regular prompts
| Research | Prompts | |
|---|---|---|
| Purpose | Discovery | Monitoring |
| Prompts | ~500 auto-generated | Your curated list |
| Frequency | On-demand | Continuous |
| History | Latest run only | Full historical data |
Use Research to find what to track. Use Prompts to track it over time.
When to run Research
- After setting up a new brand
- When you add new competitors
- After major product launches or rebrands
- Quarterly, to catch market shifts
Research resets each time you run it. Previous results are replaced.
What's next
- Add promising prompts to your tracking
- Check Citations to understand why you appear (or don't)
- Review Competitors to see who's winning
Was this helpful?