Dashboard Overview

Your Command Center

The Dashboard is your home base in Trakkr. It gives you an at-a-glance view of how AI talks about your brand.

Hero Metrics

The four hero metrics at the top tell your brand's AI visibility story at a glance.

Visibility Score - Your headline metric. If Nike.com appears in 67 of 100 tracked prompts, that's 67% visibility. Trending up means you're appearing in more prompts over time. Trending down might indicate Adidas or Under Armour is gaining ground.

Presence Rate - When AI mentions you, how prominently? This is depth vs breadth. Nike might appear in 67% of prompts but only as a brief mention in some, while Adidas appears in fewer prompts but gets detailed coverage.

Average Position - When ChatGPT lists multiple running shoe brands, where does Nike typically rank? Position 1.8 means you're usually first or second. Position 3.5 means you're often buried in the middle. Lower is better.

Win Rate - How often you're the #1 mentioned brand. If Nike wins 34% of prompts, that means in about a third of all tracked questions, AI recommends Nike first.

Model Performance

Different AI models have different training data and biases. Your visibility can vary dramatically across them.

Consider this real pattern: Nike dominates on Claude (78% visibility, position 1.8) and Perplexity (72%, position 2.1), but struggles on Gemini (45%, position 3.2). Why? Perplexity's real-time search picks up recent Nike campaigns. Gemini's training data might favor different sources where Adidas has stronger coverage.

What this means for you:

• If you're weak on ChatGPT (the largest user base), that's urgent
• Strong on Perplexity? Your recent content is working
• Weak on Gemini? Check which citation sources it favors

Click any model row to filter all your data by that model - see exactly which prompts you're winning or losing on each.

Competitor Rankings

See how you stack up against your tracked competitors. If Nike is tracking Adidas, Under Armour, and New Balance, this section shows exactly where Nike stands.

The rankings reveal three things:

1. 1Your position - Are you #1, #2, or #4 among competitors?
2. 2The gap - Nike might be 12 points behind Adidas, or 8 points ahead of Under Armour
3. 3Who's moving - New Balance up 15% this month? That's a signal to investigate

Visibility Chart

The time-series chart shows your visibility trend over time. Use the date picker (7/14/30 days) to zoom in or out.

What patterns to watch:

• Sudden drops - Did a competitor launch a major campaign? Did an AI model update? Check the date against your changelog.
• Steady climbs - Your content is working. Look at which prompts improved to understand why.
• Plateaus - You're stable, but so is the opportunity. Time for a new content push.

Citation Insights

A preview of where AI learns about your brand. When ChatGPT recommends Nike, what sources is it citing? This widget shows:

• Top Sources - The Wirecutter, TechRadar, and Reddit threads that AI references most
• New Sources - Recently discovered citations - a new review site started mentioning you
• Citation Gaps - Adidas appears on Runner's World but you don't. That's an opportunity.

Deep dive into citations →

Prompt Summary

Quick view of how your tracked prompts perform:

• Strong prompts - "Best running shoes for marathons" and you're #1
• Opportunity prompts - "Running shoes for flat feet" - you appear but in position 3
• Gap prompts - "Best trail running shoes" - you don't appear at all

The gaps are your biggest opportunities. These are questions where customers ask AI for recommendations and you're invisible.

Manage your prompts →

Date Ranges

The date picker adjusts your view:

• 7 days - Catching recent changes, useful after launching content
• 14 days - Short-term trends, good for weekly reviews
• 30 days - Monthly patterns, seasonal effects, executive reporting

Sharing Your Dashboard

Need to show your team or clients?

1. 1Click Share in the top right
2. 2Choose Create Link for a shareable URL
3. 3Or export to PDF/CSV for reports

Shared dashboards are read-only and don't require login. Perfect for client reports or stakeholder updates.

Manage shared links →

Keyboard Shortcuts

Power users, this is for you:

Next up: learn how to add and manage brands to track multiple products or clients.