Quick Start
Add your brand, create prompts, and see your first visibility score in 5 minutes.
- Add your brand to Trakkr
- Create prompts that match real customer questions
- Run your first research across all AI models
- See your baseline visibility scores
Let's get you set up with real data. Five minutes, tops. No theory here - that's what Core Concepts is for.
Step 1: Add your brand
Go to Settings → Brands and click Add Brand.
Enter your brand name the way customers actually say it. If everyone calls you "Nike," use that - not "Nike, Inc."
| Field | What to enter | Example |
|---|---|---|
| Brand Name | How people refer to you | Nike |
| Website | Your primary domain | nike.com |
| Description | What you do, in a sentence | Athletic footwear and apparel |
Trakkr grabs your logo automatically from your website. You can add aliases later for variations like "Nike Running" or "Nike Jordan" to catch all mentions.
Step 2: Create prompts
Go to Prompts and click Add Prompt (or press N from anywhere in the app).
Prompts are the questions you want to track. Write them exactly how a real person would ask AI:
What are the best running shoes for marathon training?
running shoes
How do Nike running shoes compare to Adidas for long distance?
Nike vs Adidas
Are Nike Vaporfly worth the price for amateur runners?
best shoes for running
Start with 5-10 prompts. Mix it up:
- Discovery prompts - "What's the best [category] for [use case]?"
- Comparison prompts - "How does [Your Brand] compare to [Competitor]?"
- Reputation prompts - "Is [Your Brand] good for [specific need]?"
Don't overthink it. You can add more later.
Step 3: Run research
Go to Research and click Run Research.
This takes about 2 minutes. Trakkr sends each prompt to all 8 AI models, analyzes the responses for brand mentions, positions, and sentiment, then compiles everything into your dashboard.
Go grab a coffee.
Step 4: See your results
Head to your Dashboard.
Here's what you're looking at:
| Metric | What it means |
|---|---|
| Visibility Score | How often you appear, weighted by position. 60% is solid. |
| Presence | The percentage of prompts where you showed up at all. |
| Avg Position | When AI lists brands, where do you rank? Lower is better. |
| Trend | Is your visibility going up or down? |
The model breakdown shows your performance on each AI - ChatGPT, Claude, Gemini, Perplexity, and more. You might dominate on one and barely exist on another. That's normal, and useful to know.
You have data. Now what?
Understand the mechanics
Core Concepts explains how AI visibility works, why models differ, and what actually drives your scores.
Find your citation gaps
The Citations page shows which websites influence what AI says about you. This is your improvement roadmap.
Track competitors
See head-to-head matchups. Know which prompts they're winning and where you have opportunities.
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