Watch the subreddits your buyers read, score each thread for citation potential, and draft a reply you post yourself.
On this pageSetting up monitoring
Reddit watches the subreddits your buyers read and ranks the threads in them by how likely an AI model is to learn from each one. Every thread carries a citation score, the brands mentioned in it, and a reply you can draft, grade, and post from your own account.
Open it when Reddit keeps turning up in your citation sources, when competitors appear in threads you are absent from, or when you want a short list of conversations worth joining this week.
Reddit monitoring needs a paid plan. It is included on Growth, and the Growth trial counts.
Setting up monitoring
The first time you open the page you get a setup wizard. Trakkr reads your site, then proposes a list of subreddits and keyword triggers. You keep the ones that fit, add your own, and press Start Monitoring.
After that, the Manage button in the header holds the same two lists. Subreddit names are checked against Reddit as you add them, so a name that does not exist is refused, and so is a community Reddit flags as adult. Keyword triggers match against thread titles and body text. Your brand name, your category, your competitors, and the problem your product solves all make sensible triggers.
Manage also carries the email digest (Daily, Weekly, Monthly, or Off) and a reset. Reset clears every saved thread, opportunity, draft, subreddit, and keyword and returns you to setup, so it needs permission to edit the brand.
What a scan collects
A scan needs at least one active subreddit and at least one active keyword trigger. It then makes three passes: the newest posts in your subreddits, keyword searches inside those subreddits, and keyword searches across the rest of Reddit. A scan takes up to ten subreddits and ten keywords. With more saved than that, each scan takes the next ten of each list, so they take turns: with up to 20 saved, each comes up at least every second scan; with up to 30, every third scan, and so on.
What comes back is filtered before it is scored. Threads older than a year are dropped. A post pulled from a subreddit's new feed only continues if it contains one of your triggers, your brand name, or a competitor name. A model then reads what is left for relevance, commercial value, thread type, brand and competitor mentions, and sentiment. Adult content is filtered at three points: the subreddit name, Reddit's own over-18 flag, and the model's read of the thread.
Trakkr reads Reddit through its public RSS feeds, which carry the title, body text, and post time. They rarely carry a reply count and never an upvote count. A reply count the scan could not read is stored as not counted, never as zero, and the citation score leaves it out. Upvotes are not recorded, so that factor always reads as zero.
Reading the feed
The Threads tab is a filtered list. Click a row to open the thread in a drawer. The Analytics tab holds your mention trend against your competitors', average citation score over time, a Surfaced, Open, Responded, and Dismissed count, and a table of your busiest subreddits.
Every thread carries a from 0 to 100. It reads the shape of the title (a "best X" or "X vs Y" thread scores above a status update), how much discussion the thread attracted when the scan could count its replies, and how recent it is, then marks down threads that do not really relate to your brand. Reddit Citation Score has the full definition, and the drawer's Why it scores section shows the factors behind one number.
| Band | Score | Read it as |
|---|---|---|
| Likely to be quoted | 70+ | Likely to be picked up by a model. Worth showing up in. |
| Mid | 40 to 69 | Real conversation, lower odds of a citation. Watch for trends. |
| Low | Under 40 | Background noise. Useful for sentiment, not for action. |
Three views sit at the left of the toolbar. All is everything in the window, Opportunities narrows to the threads worth a reply, and Responded is what you have handled. Behind Filter are Mentions (All, Your brand, Competitors, Both, None), citation score band, subreddit, and keyword. The period menu offers 7, 30, and 90 days. A period past your plan's history shows locked, with Scale beside it.
| Sort | Orders by |
|---|---|
| Highest citation | Citation score. This is the default. |
| Newest | Post time. |
Working a thread
The drawer shows the thread summary, why it was flagged, the brands mentioned in it, the triggers it matched, and the citation breakdown.
From the row menu or the drawer you can copy the title or link, open the thread on Reddit, Mark as responded once you have engaged, Dismiss to take it out of the open list, or draft a reply. Select several rows and the bulk bar dismisses them together. Dismissing keeps the record, and a thread marked as responded stays marked through later scans.
Drafts and their grade
The draft generator reads your site content and brand profile, picks the facts that fit the thread, and writes a Reddit-shaped comment. Behind one click it writes up to three candidates, grades each one, and keeps the best.
The grade is an overall figure out of 10 with four sub-scores (Helpfulness, Specificity, Tone, and Non-spammy), a flag for whether the draft discloses your brand, and short lists of issues and improvements. Reddit Draft Quality Score explains what each sub-score grades and where the pass mark sits. You can edit the text in place, regenerate, or copy it out. Past drafts for the thread stay in the panel.
Trakkr never posts on Reddit for you. Copying the draft is the last step it takes, and it then offers to mark the thread responded.
Measuring what a reply did
A thread you take on as a reply draft becomes an external page record, so the thread, its citation evidence, and the linked work sit in one place. External records do not show the six-stage journey owned pages get, because Trakkr cannot inspect Reddit the way it inspects your own site.
Committing it in Actions freezes a 42-day measurement window around two facts: whether an AI platform starts citing the thread, and whether the thread starts mentioning your brand. The draft itself is not the win. The record moves to Measuring, then to Earned, Below the bar, or Couldn't measure when the window closes. Trakkr reports that the work and the later change shared a window. It does not claim the reply caused either.
Use Citations to inspect the AI answer behind a thread citation, and Results for the before-and-after call.
Contributing without getting flagged
The scoring finds the threads. Whether your comment survives is about the account posting it, and Trakkr cannot see that part.
- Post from a named person on your team with a bio that says where they work, not a brand account.
- Answer the question first. A useful comment that never mentions your product still builds the account that later gets cited.
- Say you work there when you recommend your own product. Communities take disclosure better than they take a coincidence.
- Concentrate. A real presence in three subreddits beats a thin one in twenty, and past ten subreddits each scan reads only half of them.
- Build comment history before you go near a high-citation thread in your own category.
Plan limits
| Plan | Subreddits | Keyword triggers | History | Drafts per month |
|---|---|---|---|---|
| No plan | 0 | 0 | 0 days | 0 |
| Growth | 10 | 20 | 30 days | 10 |
| Scale | Unlimited | Unlimited | 90 days | Unlimited |
Drafts are counted per person, per brand, per calendar month, and every regenerate counts as one. If you hit the subreddit cap on Growth, deactivating a subreddit that is not producing useful threads usually beats upgrading. See Billing to change plan.
Common questions
How often does Trakkr scan?
Brands with monitoring set up get a scheduled scan each day, spread out so Reddit is not hit all at once. You can also run one with Scan in the header, with a short cooldown after each finishes. Scans run in the background, so you can leave the page and the results appear when the run lands.
Does Trakkr post on Reddit for me?
No, and there is no setting that turns it on. Trakkr writes the reply and grades it. You copy, edit, and post it from your own account. Automated posting is a fast way to get an account banned and a thread removed.
Why is a thread scored Low when it looks relevant?
The citation score weighs the shape of the title, the amount of discussion where it could be counted, and how recent the thread is, not only whether the topic matches. A relevant thread with a plain title and an old post date scores low because a model is unlikely to find it. Use the Low band for sentiment and the Likely to be quoted band for places worth showing up in.
Which subreddits should I monitor?
The ones where your buyers actually post, not the ones with the largest subscriber counts. A 12,000-member subreddit in your niche usually produces more useful threads than a 200,000-member general one. The setup wizard reads your site for a starter list, and Manage lets you change it later.
Can I track competitor mentions rather than my own?
Yes. Set Mentions to Competitors in the Filter popover. This is often the most useful first week of the feature: it shows which subreddits discuss your category and how competitors are described there before you have any presence of your own.
Can an automation react to a Reddit thread?
Yes. In Automations, an action-created trigger can be narrowed to the Reddit category or the Reddit source, so a new thread can send a notification without you watching the feed.