Category
Underwear
Who AI recommends when asked about underwear. 21 brands on the list today.
Calvin Klein, Patagonia and Savage X Fenty tie for first on score.
- Brands listed
- 21
- Leader
- 3 tied
- Calvin Klein, Patagonia, Savage X Fenty
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 42.7
- Average place 5.2
- Across the 21
Calvin Klein, Patagonia and Savage X Fenty share the lead. 13 of the 21 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Calvin Klein | 1.0 | 60% | 100.0 | B2C |
| 1= | Patagonia | 1.0 | 20% | 100.0 | B2C |
| 1= | Savage X Fenty | 1.0 | 20% | 100.0 | B2C |
| 4= | Aerie | 2.0 | 20% | 91.3 | B2C |
| 4= | Under Armour | 2.0 | 20% | 91.3 | B2C |
| 6= | Hanes | 3.0 | 40% | 64.0 | B2C |
| 6= | Nike | 3.0 | 20% | 64.0 | B2C |
| 8= | Lululemon | 4.0 | 20% | 49.0 | B2C |
| 8= | MeUndies | 4.0 | 40% | 49.0 | B2C |
| 10 | Lane Bryant | 5.0 | 20% | 36.0 | B2C |
| 11= | Fruit of the Loom | 6.0 | 60% | 25.0 | B2C |
| 11= | Nudie Jeans | 6.0 | 20% | 25.0 | B2C |
| 11= | Tommy John | 6.0 | 60% | 25.0 | B2C |
| 11= | Uniqlo | 6.0 | 60% | 25.0 | B2C |
| 15 | Organic Valley | 7.0 | 20% | 16.0 | B2C |
| 16 | Saxx | 7.3 | 60% | 13.4 | B2C |
| 17 | Mack Weldon | 8.0 | 20% | 9.0 | B2C |
| 18= | Hanro | 9.0 | 40% | 4.0 | B2C |
| 18= | Icebreaker | 9.0 | 20% | 4.0 | B2C |
| 18= | ThirdLove | 9.0 | 20% | 4.0 | B2C |
| 21 | Jockey | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about underwear every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.