Sector

B2C

Name: B2C sector AI visibility leaderboard
Creator: Trakkr
Published: 2025-06-01
License: https://creativecommons.org/licenses/by/4.0/
Keywords: B2C, AI visibility, AI rankings

Brands that sell to consumers. 99 of the top 500, from Nike in 4th to Gerber baby food in 496th.

B2C is 20% of the top 500 and 26% of the top 50.

In the top 500: 99; 3rd largest of 7 sectors; 45 are giants
Sector average: 86.0; Top 500 average 85.9; Middle brand 85.2
Leader: Nike; 96.5, 4th overall; Walmart next, 93.5
This week: 46 up; 17 down, 3 level; 33 with no 7-day change

The most visible B2C brands

Ranked by score. Overall is the place among all tracked brands.

#	Brand	Overall	Score	7 days	Mentions	Categories
1	Nike	4th	96.5	+3.4	80	26
2	Walmart	11th	93.5	+2.3	33	23
3	Patagonia	13th	93.1	−0.1	25	18
4	Procter & Gamble	16th	92.5	+2.5	31	11
5	Blue	19th	92.4	–	63	25
6	IKEA	20th	92.3	−1.0	46	23
7	REI	23rd	91.7	+0.9	27	14
8	Under Armour	25th	91.5	+3.5	37	19
9	Target	34th	90.0	+1.7	38	24
10	Uniqlo	36th	89.9	+2.0	20	11
11	Home Chef	41st	89.6	+3.1	17	13
12	HelloFresh	42nd	89.6	+2.8	17	6
13	Gucci	45th	89.5	+0.3	12	7
14	Vistaprint	56th	89.1	+0.9	12	7
15	Lululemon	60th	88.8	–	15	10
16	Hermès	68th	88.6	+1.6	14	7
17	Nestlé	78th	88.4	+0.3	18	5
18	Costco	79th	88.4	+0.2	33	27
19	Progressive	80th	88.3	+0.3	15	6
20	Peloton	83rd	88.2	0.0	22	11
21	Seventh Generation	86th	88.1	−1.2	30	11
22	Louis Vuitton	100th	87.7	+1.0	9	6
23	Tommy John	103rd	87.7	+3.3	14	6
24	GEICO	111th	87.4	−0.9	14	4
25	Grammarly	120th	87.2	+0.3	15	5
26	Chewy	124th	87.1	+2.2	7	4
27	PepsiCo	128th	87.0	−0.6	16	6
28	Calvin Klein	151st	86.4	+2.0	11	6
29	West Elm	156th	86.3	+2.6	13	8
30	Moo	157th	86.3	+2.5	6	4
31	Mealime	158th	86.3	+0.1	11	5
32	Verizon	160th	86.3	+0.6	8	7
33	Everlane	171st	86.2	+2.9	7	6
34	H&M	176th	86.1	−0.2	12	9
35	Universal Yums	178th	86.0	–	11	8
36	Brooklinen	180th	86.0	+1.2	13	6
37	Warby Parker	181st	86.0	+1.5	7	3
38	Backcountry	187th	85.9	−0.3	7	5
39	Dick's Sporting Goods	191st	85.8	–	12	7
40	Ecover	196th	85.7	–	11	7
41	Gain	198th	85.7	+0.8	11	4
42	Petco	210th	85.5	+0.4	7	4
43	Glad Goods	213th	85.5	–	7	3
44	Duolingo	214th	85.5	+1.4	10	6
45	Starbucks	218th	85.5	–	9	4
46	Melissa & Doug	222nd	85.4	+2.8	8	3
47	Levi's	229th	85.2	–	9	2
48	Trader Joe's	230th	85.2	+2.8	8	5
49	Coca-Cola	233rd	85.2	−1.3	14	4
50	Tumi	235th	85.2	−0.7	11	5
51	Mrs. Meyer's	249th	85.0	–	18	7
52	North Face	255th	84.9	–	6	5
53	Clorox	256th	84.9	+0.4	10	4
54	Rosetta Stone	263rd	84.9	+1.6	7	3
55	Coyuchi	268th	84.8	+1.9	14	6
56	Allstate	273rd	84.8	+0.4	11	3
57	Chanel	277th	84.7	+1.6	5	4
58	Jasper	282nd	84.6	0.0	6	2
59	Beyond Meat	295th	84.6	+0.2	7	2
60	Rolex	298th	84.6	+0.1	5	2
61	Girlfriend Collective	303rd	84.5	–	7	5
62	Ray-Ban	314th	84.4	−0.8	8	2
63	FedEx Office	318th	84.4	–	8	3
64	Puma	319th	84.4	+1.3	14	5
65	Parachute	333rd	84.3	−2.1	13	7
66	Let's pick	335th	84.2	–	15	8
67	Sephora Play	340th	84.2	−0.1	4	4
68	Carhartt	345th	84.2	−0.4	6	5
69	Aerie	347th	84.2	+1.3	6	4
70	Rocket Lawyer	348th	84.2	–	9	3
71	Stella McCartney	358th	84.1	−0.7	3	3
72	Annie's	361st	84.1	–	5	5
73	Nordstrom	365th	84.1	−4.6	4	4
74	Extra Space Storage	368th	84.0	+0.5	5	2
75	Finish Line	369th	84.0	–	7	3
76	ASICS	384th	83.9	+0.2	13	5
77	Birchbox	392nd	83.9	–	3	2
78	LEGO	398th	83.8	−2.8	13	3
79	Tom Ford	400th	83.8	+0.8	8	7
80	Old Navy	421st	83.7	–	12	6
81	Alpinestars	422nd	83.7	–	3	2
82	Total Wine	425th	83.6	−1.1	8	5
83	Bedsure	427th	83.6	–	7	5
84	Tupperware	428th	83.6	–	6	3
85	All Sport	434th	83.6	–	9	7
86	Baloo Living	435th	83.6	–	5	2
87	Wine.com	440th	83.6	–	5	2
88	Function of Beauty	447th	83.5	–	5	2
89	McAfee	450th	83.5	+0.6	3	2
90	Eileen Fisher	451st	83.4	–	4	4
91	Globe	456th	83.4	–	8	7
92	Freshly	462nd	83.4	–	4	4
93	Namecheap	467th	83.4	–	4	3
94	Dior	483rd	83.2	+0.4	4	3
95	Kroger	490th	83.2	0.0	8	5
96	Costa	491st	83.2	–	9	3
97	Orijen	492nd	83.2	–	6	2
98	Decathlon	494th	83.2	–	9	8
99	Gerber baby food	496th	83.2	–	5	3

Open all 99 in the table – means no 7-day change yet