# Visibility stability by brand cohort | Trakkr Research

Canonical URL: https://trakkr.ai/trakkr-research/citation-decay/trackers/visibility-stability-tracker
Published: 2026-03-30
Last updated: 2026-03-30
Author: Mack Grenfell

Research tracker page for Trakkr detailing the study The Half-Life of AI Citations, focusing on visibility stability by brand cohort.

## Methodology

Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.

## Summary

The benchmark pattern reveals a high degree of volatility in brand visibility. A significant portion of brands experience rapid decay, with nearly half losing half their mentions within a week, while only a small minority maintain a consistently stable presence.

## Benchmark rows

| Metric | Value | Context |
| --- | --- | --- |
| Very stable brands | 13.2% | Only a small minority stay consistently present. |
| Brands halved within 7 days | 47.1% | A large share of brands decay quickly. |
| Weekly mention change | 51.8% | Average weekly movement in mentions. |

## Ranked view

| Item | Value | Detail |
| --- | --- | --- |
| Very stable brands | 13.2% | A small minority maintain consistently high presence. |
| Brands halving within 7 days | 47.1% | Rapid loss after a peak is common. |
| Average weekly mention change | 51.8% | Week-to-week movement is large. |
| Average daily mention change | 30% | Even daily volatility is substantial. |

## Related pages

Continue through the same study cluster.

- [what does a thirty one day brand half life actually mean](https://trakkr.ai/trakkr-research/citation-decay/answers/what-does-a-thirty-one-day-brand-half-life-actually-mean) - Related answer page
- [are most ai citations one and done](https://trakkr.ai/trakkr-research/citation-decay/answers/are-most-ai-citations-one-and-done) - Related answer page
- [the median citation lifespan is zero days](https://trakkr.ai/trakkr-research/citation-decay/facts/the-median-citation-lifespan-is-zero-days) - Related fact page

## Data And Sources

- [The Half-Life of AI Citations](https://trakkr.ai/trakkr-research/citation-decay) - Flagship study behind this page
- [Page JSON](https://trakkr.ai/data/research-answers/citation-decay/trackers/visibility-stability-tracker.json) - Machine-readable companion file