The median citation lifespan is 0 days | Trakkr Research
In The Half-Life of AI Citations study, researchers analyzed the persistence of AI-generated citations and found that the majority disappear immediately upon subsequent queries.
Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.
Claim
The median citation lifespan in the decay study is 0 days.
Why it matters
Strategists and operators must treat AI-generated citations as ephemeral. Relying on citation persistence as a metric for brand visibility or content authority is fundamentally flawed, requiring a shift toward measuring initial generation rates rather than long-term retention.
Supporting metrics
| Metric | Value | Context |
|---|---|---|
| Median citation lifespan | 0 days | Most citations disappear immediately. |
Related pages
Continue through the same study cluster.
- what does a thirty one day brand half life actually mean - Related answer page
- are most ai citations one and done - Related answer page
- visibility stability tracker - Related tracker page
Data & Sources
- The Half-Life of AI Citations - Flagship study behind this page
- Page JSON - Machine-readable companion file