Category
Business consulting
Who AI recommends when asked about business consulting. 27 brands on the list today.
Fiverr and McKinsey tie for first on score.
- Brands listed
- 27
- Leader
- 2 tied
- Fiverr, McKinsey
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With McKinsey
- Category average
- 29.5
- Average place 6.3
- Across the 27
Fiverr and McKinsey share the lead. 18 of the 27 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Fiverr | 1.0 | 20% | 100.0 | Platform |
| 1= | McKinsey | 1.0 | 80% | 100.0 | B2B |
| 3 | Upwork | 2.0 | 20% | 91.3 | Platform |
| 4 | Bain | 3.4 | 100% | 57.8 | B2B |
| 5 | Deloitte | 3.8 | 80% | 52.6 | B2B |
| 6 | BCG | 4.0 | 60% | 49.0 | B2B |
| 7 | PwC | 4.3 | 60% | 44.4 | B2B |
| 8= | IBM | 5.0 | 20% | 36.0 | Platform |
| 8= | Zoho | 5.0 | 20% | 36.0 | Platform |
| 10 | EY | 5.5 | 40% | 30.3 | B2B |
| 11= | Intuit | 6.0 | 20% | 25.0 | B2B |
| 11= | Salesforce | 6.0 | 20% | 25.0 | Platform |
| 11= | Strategyzer | 6.0 | 20% | 25.0 | Platform |
| 14 | Accenture | 6.3 | 60% | 21.8 | B2B |
| 15= | Asana | 7.0 | 20% | 16.0 | B2B |
| 15= | HubSpot | 7.0 | 40% | 16.0 | Platform |
| 15= | Qlik | 7.0 | 20% | 16.0 | Platform |
| 18 | KPMG | 7.5 | 40% | 12.3 | B2B |
| 19= | Notion | 8.0 | 20% | 9.0 | Platform |
| 19= | SAS | 8.0 | 20% | 9.0 | Platform |
| 19= | Wave | 8.0 | 20% | 9.0 | Platform |
| 22= | Airtable | 9.0 | 20% | 4.0 | Platform |
| 22= | Microsoft | 9.0 | 20% | 4.0 | Platform |
| 22= | Strategy& | 9.0 | 20% | 4.0 | B2B |
| 25= | AlixPartners | 10.0 | 20% | 1.0 | B2B |
| 25= | 10.0 | 20% | 1.0 | Platform | |
| 25= | Growthink | 10.0 | 20% | 1.0 | B2B |
= means tied on score
How this list works
AI is asked about business consulting every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.