Sector

Platform

Software and online platforms. 123 of the top 500, from Google in 1st to Sketch in 500th.

Platform is 25% of the top 500 and 30% of the top 50.

In the top 500
123
2nd largest of 7 sectors
35 are giants
Sector average
85.6
Top 500 average 85.3
Middle brand 84.9
Leader
Google
100.0, 1st overall
Amazon next, 97.6
This week
25 up
72 down, 1 level
25 with no 7-day change

The most visible Platform brands

Ranked by score. Overall is the place among all tracked brands.

#BrandOverallScore7 daysMentionsCategories
1Google1st100.00.0270101
2Amazon2nd97.6−1.815483
3Microsoft3rd96.6−2.021570
4Adobe10th92.8−2.08627
5Salesforce11th92.3−0.94224
6HubSpot14th92.1−1.36225
7Shopify15th91.8−1.83817
8Hootsuite27th89.9−0.8218
9Zoom28th89.8−0.71810
10Yummly29th89.8+0.71610
11Automattic30th89.7−0.9167
12Atlassian36th89.0−1.94416
13Uber37th89.0+1.8136
14State41st88.9+0.1135
15Azure43rd88.8−0.4218
16GitLab51st88.6+0.1185
17AWS55th88.5−0.72212
18Zoho59th88.3−0.58136
19Wayfair70th88.0−2.31913
20Datadog74th87.9−1.5154
21Spotify80th87.7−0.594
22LinkedIn81st87.7−1.6177
23Square85th87.6+0.33113
24Buffer92nd87.4−0.6125
25Fiverr95th87.3−2.8104
26Notion97th87.3−1.62312
27Coursera98th87.3−1.7187
28Houzz100th87.2+1.6105
29Stripe101st87.2−1.41710
30IBM102nd87.1−1.55126
31Cloudflare103rd86.9+0.9216
32Oracle111th86.8+1.23116
33First113th86.7+0.8319
34ShopSavvy118th86.5+4.066
35Evernote120th86.5−2.7147
36SAP122nd86.4+2.22314
37New Relic127th86.3−1.0145
38Instacart131st86.1+0.2127
39Mixpanel133rd86.1−3.5228
40Wave136th86.0+0.1167
41Wix139th86.0−1.3125
42Udemy142nd85.9+0.994
43Canva144th85.9−1.52510
44Monday.com150th85.8+0.7168
45Khan Academy152nd85.8−1.3146
46BigCommerce155th85.7−0.785
47HashiCorp158th85.6−0.6163
48Cookpad160th85.6+1.1127
49Clue161st85.6−1.2242
50Airbnb167th85.5+0.4114
51Workday168th85.5+0.894
52Alibaba172nd85.4−1.6198
53Upwork174th85.4−3.5115
54DocuSign177th85.3+1.483
55Midjourney180th85.3−0.4133
56Akamai181st85.3−1.6103
57Squarespace185th85.2−2.6165
58Rakuten188th85.2+2.4127
59Printful203rd85.1−1.6135
60Booking.com209th85.0−1.3124
61Drizly216th84.9−0.8113
62DoorDash218th84.9−0.2125
63Vrbo224th84.8+0.2103
64Orion227th84.8–84
65Descript233rd84.7−2.2187
66Utopia239th84.6–96
67ActiveCampaign246th84.5–95
68Shutterstock248th84.5−0.5124
69Upfluence255th84.4−0.8112
70Zazzle258th84.3−2.0167
71Komoot259th84.3−1.444
72Optimizely260th84.3−1.7122
73AspireIQ264th84.2−1.392
74Toast265th84.2+0.693
75Lightspeed271st84.2−0.584
76Yotpo306th83.9–74
77Dynatrace309th83.9−0.6134
78Global310th83.8–84
79Databricks311th83.8−0.9147
80Material UI317th83.8+0.292
81Yousician318th83.8–53
82Later323rd83.8−0.894
83Harbor326th83.8−0.81210
84Netlify339th83.6–95
85BetterUp345th83.6–62
86Brandwatch348th83.6+0.294
87VWO354th83.5−0.182
88CreatorIQ360th83.5–92
89Qlik361st83.5−1.2114
90Buzzsprout362nd83.5–52
91Gaia GPS363rd83.5–33
92Airtable364th83.5–85
93Snowflake369th83.5+0.4134
94Klaviyo375th83.4–74
95Hopper379th83.4−0.643
96AllTrails380th83.4−0.633
97Typeform381st83.4−1.492
98ChatGPT385th83.4−0.463
99Stable Diffusion387th83.4–73
100General Assembly389th83.3–104
101Rocket Piano395th83.3–115
102Envato415th83.2−3.4277
103edX417th83.1−1.263
104Smartsheet418th83.1–105
105Concur420th83.1−0.832
106Expedia424th83.1−1.075
107KAYAK427th83.1−2.664
108Zapier429th83.1–125
109Rev.com439th83.1−0.232
110Grubhub442nd83.0–93
111CamelCamelCamel452nd83.0−0.265
112ClickUp453rd83.0−1.0137
113ARM Templates454th83.0–96
114Turo457th83.0−0.473
115DALL·E460th83.0−0.262
116Zenefits473rd82.9–63
117Meta474th82.9−2.2114
118Fastly483rd82.8–62
119Skyscanner484th82.8−2.052
120Kaggle494th82.8–32
121Postmates496th82.8−0.563
122Minibar Delivery498th82.7–53
123Sketch500th82.7–73

Open all 123 in the table – means no 7-day change yet