Category
Cheese
Who AI recommends when asked about cheese. 15 brands on the list today.
Kerrygold and Kraft Heinz tie for first, both named in one in five.
- Brands listed
- 15
- Leader
- 2 tied
- Kerrygold, Kraft Heinz
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Kraft Heinz
- Category average
- 50.9
- Average place 4.3
- Across the 15
Kerrygold and Kraft Heinz share the lead. 10 of the 15 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Kerrygold | 1.0 | 20% | 100.0 | B2C |
| 1= | Kraft Heinz | 1.0 | 20% | 100.0 | B2C |
| 3= | Parmigiano Reggiano | 2.0 | 20% | 91.3 | B2C |
| 3= | Sargento | 2.0 | 20% | 91.3 | B2C |
| 5 | Land O Lakes | 3.0 | 20% | 64.0 | B2C |
| 6 | Tillamook | 3.5 | 40% | 56.3 | B2C |
| 7= | Boar's Head | 4.0 | 20% | 49.0 | B2C |
| 7= | Vermont Creamery | 4.0 | 20% | 49.0 | B2C |
| 9= | Beehive Cheese | 5.0 | 20% | 36.0 | B2C |
| 9= | Murray's Cheese | 5.0 | 40% | 36.0 | B2C |
| 11 | Cracker Barrel | 5.5 | 40% | 30.3 | B2C |
| 12 | Cowgirl Creamery | 6.3 | 60% | 22.6 | B2C |
| 13 | Roquefort | 7.0 | 20% | 16.0 | B2C |
| 14 | Artisan | 7.5 | 40% | 12.3 | Platform |
| 15 | Babybel | 8.0 | 20% | 9.0 | B2C |
= means tied on score
How this list works
AI is asked about cheese every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.