Category
Dress shirts
Who AI recommends when asked about dress shirts. 18 brands on the list today.
H&M and Hugo Boss tie for first, both named in one in five.
- Brands listed
- 18
- Leader
- 2 tied
- H&M, Hugo Boss
- All on 64.0, listed A to Z
- Lead
- Tied
- Two share first, 64.0
- With Hugo Boss
- Category average
- 35.4
- Average place 5.3
- Across the 18
H&M and Hugo Boss share the lead. 9 of the 18 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | H&M | 3.0 | 20% | 64.0 | B2C |
| 1= | Hugo Boss | 3.0 | 20% | 64.0 | B2C |
| 3 | Uniqlo | 3.5 | 40% | 56.3 | B2C |
| 4 | Charles Owen | 3.8 | 100% | 51.4 | Hardware |
| 5= | BrooksBrothers | 4.0 | 40% | 49.0 | B2C |
| 5= | TM Lewin | 4.0 | 20% | 49.0 | B2C |
| 7 | Indochino | 4.3 | 60% | 45.6 | B2C |
| 8 | Brooks Ghost | 4.6 | 80% | 41.0 | Hardware |
| 9 | Thomas Pink | 4.7 | 60% | 40.1 | B2C |
| 10= | Eton | 5.0 | 20% | 36.0 | Hardware |
| 10= | J.Crew | 5.0 | 60% | 36.0 | B2C |
| 12 | proper cloth | 5.7 | 40% | 28.4 | B2C |
| 13 | Calvin Klein | 6.0 | 20% | 25.0 | B2C |
| 14= | Bonobos | 7.0 | 20% | 16.0 | B2C |
| 14= | Jos. A. Bank | 7.0 | 20% | 16.0 | B2C |
| 16 | Paul Smith | 7.7 | 40% | 11.1 | B2C |
| 17 | Turnbull & Asser | 8.5 | 20% | 6.3 | B2C |
| 18 | Tom Ford | 9.5 | 20% | 2.3 | B2C |
= means tied on score
How this list works
AI is asked about dress shirts every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.