Sector

Hardware

Name: Hardware sector AI visibility leaderboard
Creator: Trakkr
Published: 2025-06-01
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Hardware, AI visibility, AI rankings

Physical products, from devices to gear. 168 of the top 500, from Apple in 4th to Fluke in 497th.

Hardware is 34% of the top 500 and 34% of the top 50.

In the top 500: 168; Largest of 7 sectors; 99 are giants
Sector average: 85.2; Top 500 average 85.3; Middle brand 84.8
Leader: Apple; 95.7, 4th overall; Samsung next, 93.5
This week: 44 up; 78 down, 0 level; 46 with no 7-day change

The most visible Hardware brands

Ranked by score. Overall is the place among all tracked brands.

#	Brand	Overall	Score	7 days	Mentions	Categories
1	Apple	4th	95.7	−1.2	114	52
2	Samsung	7th	93.5	+0.2	173	52
3	Garmin	9th	92.9	+0.8	70	25
4	Sony	13th	92.2	+1.2	75	15
5	LG	16th	91.4	−1.0	34	14
6	Lowe's	23rd	90.1	+1.2	18	13
7	Adidas	24th	90.0	+0.6	41	14
8	Philips	31st	89.5	−2.3	56	20
9	Ninja	32nd	89.3	+1.0	25	11
10	KitchenAid	33rd	89.1	+0.1	62	17
11	Nest	34th	89.0	+0.6	24	9
12	Bosch	40th	88.9	−0.6	66	25
13	Dyson	42nd	88.8	−1.3	39	12
14	Anker	44th	88.7	+0.8	36	8
15	Tesla	46th	88.6	−0.6	22	8
16	Corsair	48th	88.6	−0.3	41	14
17	Logitech	50th	88.6	+5.5	20	6
18	Home Depot	53rd	88.6	−0.4	10	9
19	Whirlpool	54th	88.5	+0.2	40	14
20	ASUS	62nd	88.3	−0.3	61	16
21	Instant Pot	65th	88.2	−1.0	31	7
22	Ring Alarm	69th	88.0	+3.5	15	6
23	Yamaha	71st	88.0	+0.1	22	7
24	Brooks	75th	87.9	–	18	10
25	NordicTrack	77th	87.8	−0.3	20	5
26	Rubbermaid	79th	87.7	−2.0	28	9
27	Dick's	82nd	87.7	−0.6	14	9
28	Bose	86th	87.5	−0.5	26	8
29	Intex	87th	87.5	+1.0	18	3
30	Razer	90th	87.4	−0.8	25	8
31	Dell	93rd	87.4	+0.3	44	15
32	GE	94th	87.3	−1.6	27	11
33	Hydro	96th	87.3	–	24	7
34	honeywell	99th	87.2	−1.1	34	10
35	Bowflex	104th	86.8	−1.5	18	7
36	HP	105th	86.8	+1.5	11	6
37	Hamilton Beach	109th	86.8	–	35	14
38	Cuisinart	112th	86.7	−1.3	41	14
39	DeWalt	119th	86.5	−2.6	9	5
40	Red Sea	121st	86.4	−0.9	15	5
41	Breville	124th	86.4	−1.9	51	14
42	NVIDIA	126th	86.4	+3.1	20	9
43	BLACK+DECKER	128th	86.3	−2.9	46	24
44	Louis Home	130th	86.1	–	11	7
45	Stanley	134th	86.0	–	12	7
46	Shark	137th	86.0	−1.9	13	6
47	Charles Owen	138th	86.0	+0.5	19	9
48	Best Buy	140th	86.0	−2.2	14	10
49	Panasonic	141st	86.0	+1.1	39	19
50	iRobot	146th	85.9	−1.5	11	5
51	Hunter	151st	85.8	+3.2	14	5
52	AMD	154th	85.7	+0.1	23	7
53	DJI	156th	85.6	−0.8	14	2
54	Advance Auto Parts	157th	85.6	+0.9	7	3
55	Fitbit	159th	85.6	−2.9	14	10
56	MSI	162nd	85.5	+0.4	29	8
57	Yeti	173rd	85.4	+1.3	10	6
58	Rowenta	176th	85.3	–	14	3
59	GoPro	178th	85.3	+0.2	8	2
60	Netgear	179th	85.3	+2.5	12	3
61	Arlo	186th	85.2	−1.5	15	5
62	AutoZone	187th	85.2	−0.9	8	4
63	Lenovo	189th	85.2	−2.0	31	8
64	Schwinn	190th	85.2	–	10	3
65	Little Giant	191st	85.2	−0.4	12	6
66	Kidde	193rd	85.2	+0.4	18	4
67	AmazonBasics	194th	85.2	−5.2	10	9
68	Step2	195th	85.2	+2.3	11	4
69	Siemens	196th	85.2	+0.6	8	7
70	Planet Waves	197th	85.2	–	7	5
71	GE Appliances	199th	85.1	–	8	7
72	Sonos	200th	85.1	+1.2	11	4
73	OtterBox	205th	85.0	−0.8	12	4
74	Xiaomi 13	206th	85.0	–	21	12
75	Anchor	208th	85.0	−0.6	7	4
76	Wilson	210th	85.0	+0.7	15	6
77	Tempur-Pedic	211th	85.0	−2.0	12	4
78	Samsonite	212th	85.0	+0.5	9	4
79	Frigidaire	213th	85.0	−0.1	27	8
80	John Deere	217th	84.9	–	8	4
81	Herman Miller	220th	84.9	–	10	3
82	Wyze	222nd	84.8	−1.5	24	11
83	Brother	223rd	84.8	−2.2	18	4
84	Zwilling	226th	84.8	+0.5	9	4
85	Head	230th	84.7	+1.8	7	3
86	Lifetime	235th	84.6	+1.7	17	9
87	OBS	238th	84.6	+0.7	4	4
88	Method	240th	84.6	−0.6	16	7
89	Lodge	247th	84.5	−0.6	9	3
90	Intel	249th	84.5	−0.1	17	6
91	New Era	251st	84.5	+0.4	21	12
92	Mr. Shield	254th	84.4	–	16	7
93	Crock-Pot	256th	84.4	–	10	4
94	Acer	262nd	84.3	+1.2	23	8
95	Duracell	272nd	84.1	−0.5	9	4
96	SimpliSafe	277th	84.1	−0.2	15	7
97	Cabela's	281st	84.1	+0.7	6	5
98	Makita	282nd	84.1	−2.1	12	6
99	ProForm	284th	84.1	−1.4	20	5
100	lasko	288th	84.0	+0.5	9	2
101	Cisco	292nd	84.0	−1.8	15	7
102	Canon	293rd	84.0	+0.1	20	7
103	Step2Play	296th	84.0	−0.6	4	2
104	simplehuman	304th	83.9	−0.9	7	2
105	Roland	312th	83.8	–	13	5
106	PowerBlock	315th	83.8	–	9	2
107	Kinsa	319th	83.8	–	8	4
108	Osprey	324th	83.8	−1.1	9	4
109	T-fal	325th	83.8	–	11	7
110	Sun	330th	83.7	–	11	10
111	Bissell	331st	83.7	−2.0	17	6
112	Polar	333rd	83.7	−1.5	17	9
113	Ace Hardware	336th	83.7	–	5	5
114	Osmo	337th	83.7	−0.7	7	4
115	OXO	338th	83.7	−4.1	20	9
116	TP-Link	340th	83.6	+0.2	18	4
117	Kindle	344th	83.6	−1.3	5	3
118	SanDisk	346th	83.6	–	10	3
119	SunPower	349th	83.6	−3.7	9	3
120	Brabantia	350th	83.6	+0.4	10	4
121	Cooler Master	351st	83.5	–	19	5
122	NZXT	353rd	83.5	−4.1	27	7
123	Dyna-Glo	359th	83.5	–	4	3
124	ecobee	365th	83.5	−2.0	8	3
125	Spigen	367th	83.5	−0.7	7	2
126	Trek	370th	83.4	−1.8	5	2
127	Sawyer	372nd	83.4	–	5	2
128	Alienware	373rd	83.4	−3.4	7	4
129	Bushnell	374th	83.4	−0.8	10	2
130	Shure	377th	83.4	–	15	5
131	Sterilite	383rd	83.4	+0.2	7	2
132	Electrify America	384th	83.4	–	6	2
133	ChargePoint	386th	83.4	−1.3	8	2
134	Zojirushi	392nd	83.3	−0.2	9	4
135	Pyrex	394th	83.3	–	8	3
136	Outdoor Vibe	400th	83.3	–	8	7
137	All-Clad	401st	83.3	−1.5	7	3
138	Bestway	403rd	83.3	−1.1	10	2
139	Salomon	405th	83.2	−2.7	4	4
140	Leatherman	406th	83.2	–	4	3
141	Kingston	413th	83.2	−2.0	16	4
142	Coleman	414th	83.2	–	18	7
143	O-Cedar	416th	83.1	−1.3	6	3
144	Sunbrella	419th	83.1	−0.6	3	2
145	Ecovacs	431st	83.1	–	6	3
146	CamelBak	434th	83.1	–	9	5
147	Aukey	435th	83.1	–	10	4
148	Brookstone	436th	83.1	–	8	4
149	EPSON	437th	83.1	−1.3	14	3
150	Cosori	446th	83.0	−2.7	11	3
151	Janome	448th	83.0	–	8	3
152	Vornado	449th	83.0	−2.6	12	3
153	O'Reilly Auto Parts	455th	83.0	−0.6	6	3
154	Neato	458th	83.0	–	7	2
155	Le Creuset Signature	464th	83.0	–	3	2
156	LG InstaView	465th	83.0	–	3	2
157	Oakley	467th	82.9	−3.0	11	4
158	Oster	468th	82.9	–	12	7
159	Columbia	470th	82.9	–	8	6
160	Kenmore	471st	82.9	–	14	11
161	Eufy	472nd	82.9	–	11	5
162	Trex Outdoor	475th	82.9	–	4	3
163	Celestron	485th	82.8	–	9	2
164	Razor	486th	82.8	–	4	2
165	Bed Head	488th	82.8	–	5	5
166	Wacom	491st	82.8	−1.7	10	2
167	Specialized	492nd	82.8	−1.9	7	2
168	Fluke	497th	82.7	−1.5	3	3

Open all 168 in the table – means no 7-day change yet