Category
Marketing attribution software
Who AI recommends when asked about marketing attribution software. 15 brands on the list today.
Google and Mixpanel tie for first on score.
- Brands listed
- 15
- Leader
- 2 tied
- Google, Mixpanel
- All on 60.8, listed A to Z
- Lead
- Tied
- Two share first, 60.8
- With Mixpanel
- Category average
- 29.0
- Average place 6.1
- Across the 15
Google and Mixpanel share the lead. 6 of the 15 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | 3.2 | 80% | 60.8 | Platform | |
| 1= | Mixpanel | 3.2 | 100% | 60.8 | Platform |
| 3 | HubSpot | 3.4 | 100% | 57.8 | Platform |
| 4 | Adobe | 4.0 | 100% | 49.0 | Platform |
| 5 | Twilio | 4.5 | 40% | 42.3 | Platform |
| 6 | Salesforce | 5.0 | 40% | 36.0 | Platform |
| 7 | SAS | 5.5 | 40% | 30.3 | Platform |
| 8 | Amplitude | 6.0 | 60% | 25.0 | Platform |
| 9 | Oracle | 6.3 | 60% | 21.8 | Platform |
| 10= | Kenshoo | 7.0 | 20% | 16.0 | Platform |
| 10= | Kissmetrics | 7.0 | 20% | 16.0 | B2B |
| 12= | Rockerbox | 8.0 | 20% | 9.0 | Platform |
| 12= | Wicked Reports | 8.0 | 20% | 9.0 | B2B |
| 14= | AppsFlyer | 10.0 | 20% | 1.0 | Platform |
| 14= | RudderStack | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about marketing attribution software every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.