Industry leaderboard
mortgage lenders
The 20 brands AI engines recommend most in mortgage lenders, ranked by cross-model visibility — led by Quicken, Rocket Homes, Better. Open, daily-updated data...
- Brands ranked
- 20
- Category average
- 29.4
- Category leader
- Quicken
- Updated
- daily
Brands AI recommends here
- Quicken: rank #1, visibility 97.3, average position 1.4.
- Rocket Homes: rank #2, visibility 91.3, average position 2.0.
- Better: rank #3, visibility 64.0, average position 3.0.
- Better.com: rank #4, visibility 53.8, average position 3.7.
- SoFi: rank #5, visibility 53.8, average position 3.7.
- JPMorgan Chase: rank #6, visibility 49.0, average position 4.0.
- Chase: rank #7, visibility 36.0, average position 5.0.
- Bank of America: rank #8, visibility 36.0, average position 5.0.
- Wells Fargo: rank #9, visibility 25.0, average position 6.0.
- Bestow: rank #10, visibility 25.0, average position 6.0.
- Citigroup: rank #11, visibility 16.0, average position 7.0.
- Citizens: rank #12, visibility 9.0, average position 8.0.
Methodology
Trakkr Data measures how AI engines recommend, cite and describe brands across tracked prompts and public crawl observations. Entity pages update daily and are published as open datasets for crawler-readable citation and comparison.