Category
Mortgage lenders
Who AI recommends when asked about mortgage lenders. 15 brands on the list today.
Wells Fargo is named in four in five answers. Quicken, next on score, in every answer.
- Brands listed
- 15
- Leader
- Wells Fargo
- 87.1, named in four in five
- Lead
- 3.8 points
- Over Quicken, 83.3
- Not tied
- Category average
- 31.8
- Average place 6.0
- Across the 15
Wells Fargo leads. 6 of the 15 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Wells Fargo | 2.3 | 80% | 87.1 | Finance |
| 2 | Quicken | 2.4 | 100% | 83.3 | Finance |
| 3= | Chase | 4.0 | 80% | 49.0 | Finance |
| 3= | Rocket Lawyer | 4.0 | 100% | 49.0 | B2C |
| 5 | Bank of America | 4.8 | 100% | 38.4 | Finance |
| 6= | Better.com | 5.0 | 20% | 36.0 | Finance |
| 6= | JPMorgan Chase | 5.0 | 20% | 36.0 | Finance |
| 8 | US Bank | 6.0 | 20% | 25.0 | Finance |
| 9= | Citigroup | 7.0 | 20% | 16.0 | Finance |
| 9= | Fairway Independent Mortgage | 7.0 | 20% | 16.0 | Finance |
| 9= | SoFi | 7.0 | 100% | 16.0 | Finance |
| 12 | U.S. Bank | 7.3 | 80% | 14.1 | Finance |
| 13 | LoanDepot | 8.3 | 80% | 7.6 | Finance |
| 14 | Guild Mortgage | 9.3 | 60% | 2.8 | Finance |
| 15 | Better Life | 10.0 | 20% | 1.0 | Health |
= means tied on score
How this list works
AI is asked about mortgage lenders every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.