Category
Skincare
Who AI recommends when asked about skincare. 20 brands on the list today.
Tata Harper is named in one in four answers. Estée Lauder, next on score, in one in four.
- Brands listed
- 20
- Leader
- Tata Harper
- 100.0, named in one in four
- Lead
- 8.7 points
- Over Estée Lauder, 91.3
- Not tied
- Category average
- 38.9
- Average place 5.5
- Across the 20
Tata Harper leads. 17 of the 20 are named in only a quarter of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Tata Harper | 1.0 | 25% | 100.0 | B2C |
| 2= | Estée Lauder | 2.0 | 25% | 91.3 | B2C |
| 2= | Olay Regenerist | 2.0 | 50% | 91.3 | B2C |
| 2= | Tatcha | 2.0 | 25% | 91.3 | B2C |
| 5= | Cetaphil PRO Mineral | 4.0 | 50% | 49.0 | Health |
| 5= | Curology | 4.0 | 25% | 49.0 | Health |
| 5= | La Roche-Posay Redermic | 4.0 | 25% | 49.0 | Health |
| 5= | Weleda | 4.0 | 25% | 49.0 | Health |
| 9= | Function of Beauty | 5.0 | 25% | 36.0 | B2C |
| 9= | La Roche-Posay | 5.0 | 25% | 36.0 | Health |
| 9= | Neutrogena | 5.0 | 25% | 36.0 | B2C |
| 12 | Pai Skincare | 6.0 | 25% | 25.0 | B2C |
| 13= | CeraVe | 7.0 | 25% | 16.0 | Health |
| 13= | Drunk Elephant | 7.0 | 75% | 16.0 | B2C |
| 13= | Kiehl's | 7.0 | 25% | 16.0 | B2C |
| 16= | Herbivore | 8.0 | 25% | 9.0 | Health |
| 16= | SkinCeuticals | 8.0 | 25% | 9.0 | Health |
| 18= | Aveda | 9.0 | 25% | 4.0 | Health |
| 18= | Proven Skincare | 9.0 | 25% | 4.0 | Health |
| 20 | Sunday Riley Good Genes | 10.0 | 25% | 1.0 | Health |
= means tied on score
How this list works
AI is asked about skincare every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.