Category
Student loans
Who AI recommends when asked about student loans. 15 brands on the list today.
Credible is named in one in five answers. StudentLoans.gov, next on score, in one in five.
- Brands listed
- 15
- Leader
- Credible
- 96.5, named in one in five
- Lead
- 32.5 points
- Over StudentLoans.gov, 64.0
- Not tied
- Category average
- 36.6
- Average place 5.5
- Across the 15
Credible leads. 6 of the 15 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Credible | 1.5 | 20% | 96.5 | B2C |
| 2 | StudentLoans.gov | 3.0 | 20% | 64.0 | Finance |
| 3 | SoFi | 3.2 | 100% | 60.8 | Finance |
| 4= | Discover | 4.0 | 60% | 49.0 | Finance |
| 4= | Sallie Mae | 4.0 | 60% | 49.0 | Finance |
| 4= | Splash Financial | 4.0 | 20% | 49.0 | Finance |
| 7 | Earnest | 4.2 | 100% | 46.7 | Finance |
| 8 | LightStream | 5.0 | 20% | 36.0 | Finance |
| 9 | Ascent | 5.5 | 40% | 30.3 | Platform |
| 10 | CommonBond | 5.8 | 100% | 27.0 | Finance |
| 11 | Citizens Bank | 6.7 | 60% | 18.8 | Finance |
| 12 | Upstart | 8.0 | 20% | 9.0 | Finance |
| 13 | LendKey | 8.5 | 40% | 6.3 | Platform |
| 14 | Navient | 9.0 | 20% | 4.0 | Finance |
| 15 | College Ave | 9.5 | 40% | 2.3 | Finance |
= means tied on score
How this list works
AI is asked about student loans every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.