Industry leaderboard

student loans

The 25 brands AI engines recommend most in student loans, ranked by cross-model visibility — led by Direct, SoFi, Earnest. Open, daily-updated data from Trakkr.

Brands ranked
25
Category average
30.1
Category leader
Direct
Updated
daily

Brands AI recommends here

  1. Direct: rank #1, visibility 91.3, average position 2.0.
  2. SoFi: rank #2, visibility 88.1, average position 2.2.
  3. Earnest: rank #3, visibility 64.0, average position 3.0.
  4. CommonBond: rank #4, visibility 56.3, average position 3.5.
  5. FedLoan: rank #5, visibility 49.0, average position 4.0.
  6. Laurel: rank #6, visibility 49.0, average position 4.0.
  7. SPLASH: rank #7, visibility 42.3, average position 4.5.
  8. Ascent: rank #8, visibility 36.0, average position 5.0.
  9. ASFU: rank #9, visibility 36.0, average position 5.0.
  10. Sallie Mae: rank #10, visibility 30.3, average position 5.5.
  11. Navan: rank #11, visibility 25.0, average position 6.0.
  12. Nelnet: rank #12, visibility 25.0, average position 6.0.

Methodology

Trakkr Data measures how AI engines recommend, cite and describe brands across tracked prompts and public crawl observations. Entity pages update daily and are published as open datasets for crawler-readable citation and comparison.

Canonical page Public JSON feed Rankings