Category
Bath towels
Who AI recommends when asked about bath towels. 15 brands on the list today.
Great Value is named in one in five answers. Brooklinen, next on score, in three in five.
- Brands listed
- 15
- Leader
- Great Value
- 100.0, named in one in five
- Lead
- 2.2 points
- Over Brooklinen, 97.8
- Not tied
- Category average
- 43.5
- Average place 5.0
- Across the 15
Great Value leads. 7 of the 15 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Great Value | 1.0 | 20% | 100.0 | B2C |
| 2 | Brooklinen | 1.3 | 60% | 97.8 | B2C |
| 3 | Target | 2.0 | 20% | 91.3 | B2C |
| 4 | Ralph Lauren Polo | 3.0 | 20% | 64.0 | B2C |
| 5 | Frette | 3.7 | 60% | 53.8 | B2C |
| 6 | Snowe Bath Towel | 4.0 | 40% | 49.0 | B2C |
| 7 | Boll & Branch | 4.7 | 60% | 40.1 | B2C |
| 8 | Amazon | 5.0 | 20% | 36.0 | Platform |
| 9 | Parachute | 5.5 | 80% | 30.3 | B2C |
| 10 | Matouk | 5.7 | 40% | 28.4 | B2C |
| 11 | Coyuchi | 6.4 | 80% | 21.2 | B2C |
| 12 | Sferra | 6.5 | 40% | 20.3 | B2C |
| 13 | Utopia towels | 7.0 | 20% | 16.0 | B2C |
| 14 | Charisma Towels | 9.0 | 20% | 4.0 | B2C |
| 15 | IKEA | 10.0 | 20% | 1.0 | B2C |
How this list works
AI is asked about bath towels every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.