Citation efficiency by page type | Trakkr Research
Citation efficiency by page type from the study AI Crawls Your Product Pages. It Cites Your Blog.
Methodology: Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.
Summary
The benchmark pattern reveals a clear divide between informational and transactional content. Service pages, blogs, and documentation outperform their crawl share, acting as primary citation sources. Conversely, homepages, product pages, and support pages underperform, indicating they are crawled heavily for context but cited much less frequently in final outputs.
Benchmark rows
| Metric | Value | Context |
|---|---|---|
| Service-page efficiency | 1.87x | Service and use-case pages are strong overperformers. |
| Blog efficiency | 1.4x | Blog content outperforms its crawl share. |
| Documentation efficiency | 1.13x | Docs slightly outperform their crawl share. |
| Homepage efficiency | 0.74x | Homepages are read more than they are cited. |
| Product page efficiency | 0.49x | Product pages are crawled heavily but cited much less. |
| Help/FAQ efficiency | 0.21x | Help and FAQ content underperforms strongly. |
Ranked view
| Item | Value | Detail |
|---|---|---|
| Service / Use Case | 1.87x | The strongest major overperformer in the matrix. |
| Blog / Editorial | 1.4x | The clearest answer-first citation winner at scale. |
| Documentation | 1.13x | A modest but real overperformer. |
| Homepage | 0.74x | Helpful for discovery, weaker for final citations. |
| Product Pages | 0.49x | The clearest crawl-heavy underperformer. |
| Help / FAQ | 0.21x | The weakest major template family in the matrix. |
Related pages
Continue through the same study cluster.
- which page types earn the most ai citations - Related answer page
- do blog posts outperform product pages for ai citations - Related answer page
- blog and editorial content earns one in five citations - Related fact page
Data & Sources
- AI Crawls Your Product Pages. It Cites Your Blog. - Flagship study behind this page
- Page JSON - Machine-readable companion file