Which page types earn the most AI citations? | Trakkr Research

An analysis of 337,362 citation records determining which website page types earn the highest share of AI citations.

Methodology: Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.

Direct Answer

Mostly blog and editorial content. Blog and editorial content earns the largest named citation share in the matrix at 20.18 percent, and it does so with 1.4x citation efficiency.

What this means

This turns a study finding into an operating rule teams can use when they decide what to publish, refresh, or measure next to maximize AI visibility.

Evidence table

Metric Value Why it matters
Blog citation share 20.18% Blog and editorial content earns one in five citations.
Blog efficiency 1.4x Blog content outperforms its crawl share.
Citations analyzed 337,362 Citation records matched to page types.

The benchmark identifies promising formats. Next, measure whether the stronger page mix changes share of voice across the same competitors and prompts.

To apply the finding to Google Search, test the page-type finding in Google AI Overviews and compare source selection before and after the change.

Frequently Asked Questions

What percentage of AI citations go to blog content?

Blog and editorial content earns a 20.18 percent citation share, meaning it earns one in five citations.

How efficient are blog pages at earning citations?

Blog content outperforms its crawl share with a 1.4x citation efficiency.

How large was the dataset used to determine citation share?

The study analyzed 337,362 citation records matched to page types.

What to do next

Related pages

Continue through the same study cluster.

Data & Sources