can i manually add a competitor to track?
Updated June 30, 2026 · Reviewed by Mack Grenfell · Asked 45 times
No, and that is deliberate. There is no "add competitor" button, because a manually added competitor would have no data behind it: no answers they appeared in, no prompts to compare on, no head-to-head record, and no trend. The leaderboard line would just be empty.
The right lever is your prompts
Prompts are the only input Trakkr takes from you. Everything downstream, including who counts as a competitor, comes from the AI answers your prompts produce. So if you want a specific brand to show up:
- Add the questions where you would expect them to come up.
- Use comparison prompts and category prompts a buyer in their wheelhouse would ask.
- Target a use case they own.
If they are a real competitor on those questions, they will appear in the next daily run.
If they still do not appear
That is itself a fact worth knowing: AI does not see them as part of your competitive set on the questions you are tracking. Either they are not in the answer, or the prompt is not pulling them in. Change the prompts, not the brand list.